Tim Mulligan

Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

Netflix Disrupts The Movie Business

Tim Mulligan

18 Sep 2015

Video

Last week at the Venice film festival something unprecedented occurred. Alongside the usual whirl of bright and thought provoking auteur pieces and International films with IQ, Netflix premiered its first feature film –Beasts of No Nation.

THE BBC WAKES UP TO THE REAL DEMANDS OF DIGITAL NATIVES

Tim Mulligan

7 Sep 2015

BBC director general Tony Hall has today laid out his vision for the British Broadcasting Corporation over the next ten years. It strikes a somewhat contradictory line between the need to evolve in order to stay relevant to its increasingly international audience and the necessity of appearing to be...

NETFLIX BECOMES A FULLY FLEDGED TV BUSINESS

Tim Mulligan

2 Sep 2015

Netflix’s decision to not renew its $1 billion dollar licensing deal with Epix the movie distributor has been presented as a significant gamble for the company. The fact that one of Netflix’s rivals Hulu has been so quick to replace the Video on Demand Player as Epix’s new licensee suggests th...

THE SVOD WAR OPENS A NEW FRONT IN JAPAN

Tim Mulligan

27 Aug 2015

Not to be outdone by Netflix, Amazon has announced that sometime in September it too will be launching its SVOD (Subscription Video on Demand) service Amazon Prime Video, in Japan. With Netflix due to launch its Japan service on September 2nd, Japan has suddenly become the battlefront between the tw...

COMCAST STAKES ITS CLAIM IN ONLINE VIDEO

Tim Mulligan

21 Aug 2015

Critical Developments

It has emerged that Comcast, the largest Cable & Broadband operator in the United States is getting ready to launch a new video platform, provisionally entitled Watchable. The project which has been18 months in development aims to provide a counterbalance to YouTube and Facebook’s online video...

Cover image for The Mainstreaming Of SVOD

The Mainstreaming Of SVOD
How Apple Can Make Video Subscriptions Ready For Primetime

Tim Mulligan

13 Aug 2015

Apple traditional tv companies tv networks

The digital revolution has created an increasingly fragmented TV landscape. Traditional Pay TV still clings to its old business model whilst Netflix and Amazon hammer on its door, wooing audiences and tempting both cord cutters and cord nevers with its headline grabbing content budgets and original commissioning.

Liberty, ITV And The OTT Effect

Tim Mulligan

5 Aug 2015

The decision by Liberty Global, John Malone’s Pay TV group, to increase its stake in ITV to 9.9% signals a new round of deal-making in the wider TV industry as company’s struggle to make sense of the onrushing OTT (Over The Top-Internet based TV services) juggernaut.

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Global Video Forecast 2015-2020
Subscriptions Come Of Age

Tim Mulligan

23 Jul 2015

smartphones broadcast cord nevers

2015 to 2020 will be a transformational period for the video sector. Accessing TV content online will become mainstream as video penetration reaches 50% by 2019. Despite solid adoption of subscription and video sharing services, it will be the migration of mass-market TV online that will drive the explosive growth.

A Glimpse Into The Future Of Video Consumption

Tim Mulligan

10 Jul 2015

Media and Marketing

Something momentous is happening amongst the future generation of Video consumers. According to a report from Miner & Co Studio, 57% of parents surveyed said that their children now prefer to watch video on a handheld device rather than on a Television.

Facebook Goes Head To Head With YouTube

Tim Mulligan

3 Jul 2015

disruption ecosystems Online video

A lot can happen in the world of online video in a year. In fall 2014 Facebook was reporting 1 billion views per day for it’s video feature. Fast forward to summer 2015 and the world’s preeminent social network now claims 4 billion daily video views.

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Ownership to Access, And Back
Physical Ownership Acquires A New Value In The Digital Era

Tim Mulligan

2 Jul 2015

US UK Sweden

It seems counter intuitive to suggest the physical ownership of content has an addressable market in the digital era. Despite the ubiquity of digital delivery mechanisms for premium content, the desire for physical possession has not gone away. A market opportunity exists to provide complementary physical products both as reassurance for older gene...

The Rise Of The Anthology & What It Tells Us About The New Video Content Paradigm

Tim Mulligan

29 Jun 2015

Media and Marketing

This week saw the launch of the second season of True Detective. When the HBO original show first aired in January 2014 it was widely acclaimed for its measured and original interpretation of a tired old police procedural narrative which has dominated TV screens in recent decades.

Ali Baba's New Video Streaming Service Sheds A Light on Netflix's Global Strategy

Tim Mulligan

17 Jun 2015

disruption ecosystems Online video

On Monday, Alibaba announced during its CEO’s latest US tour that it will launch a new video streaming service in China. The Tmall Box Office (TBO) will go live in July and will include original content in its programming.

Pinterest Changes The Rules of Online Advertising

Tim Mulligan

21 May 2015

disruption ecosystem Online video

On Tuesday, Pinterest made a significant announcement. The social networking platform which has become the darling of creatives and the general public for its image focused sharing functionality and carefully curated community ethos has decided to embrace video advertising on the site.

Verizon Seeks To Future-Proof Its Online Video Strategy

Tim Mulligan

14 May 2015

disruption ecosystems Online video

The May 12th decision to purchase AOL is a bold statement of intent by Verizon. Subject to regulatory approval, the $4.4 billion purchase will provide America’s largest Wifi carrier and significant Internet & TV provider with a crucial competitive edge in the emerging battlefield of OTT.

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The Netflix Effect
How Netflix Is Changing The Rules For TV

Tim Mulligan

12 May 2015

Netflix Pay-TV traditional tv companies

Since reinventing itself as an online video subscription platform Netflix has transformed the paid video market. By delivering its online offering into consumers’ living rooms through connected TVs it removed the barrier between the TV and the internet.

YouTube Goes Into The Movie Business

Tim Mulligan

6 May 2015

YouTube’s recent announcement to make movies with Awesomeness TV heralds the launch of new positive rather than reactive thinking by the world’s largest vide sharing and viewing site. On it’s 10th anniversary, the Google owned platform is keen to prove that it still creates rather than reacts ...

FaceBook’S 25% Increase In Video Views & The Need For Premium Content

Tim Mulligan

29 Apr 2015

Facebook’s CEO Mark Zuckerberg rightly described Facebook 1st quarter Financial Results as “A strong start to the year” with a record 1.44 billion monthly active users on the site. On a daily basis this means that there are now a reported 936m daily active users consuming Facebook content.

Video Market Country Profile: UK
Catch-Up TV Supercharges The Market

Tim Mulligan

20 Apr 2015

US Apple YouTube

Online TV viewing in the UK is now a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption and driven by the unique role played by national broadcaster the BBC. However while the UK is in the vanguard of video viewing, the dominant position of BBC’s iPlayer ad-free OTT (O...

Why Netflix Is Worried About Sling TV

Tim Mulligan

17 Apr 2015

disruption ecosystem Streaming

Netflix CEO Reed Hastings has repeatedly presented HBO as the biggest competitive threat to his online subscription video service. Both companies have highly engaged audiences who respond well to segmented programming (The Sopranos, Orange is the New Black) where programmes are commissioned for nich...

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