Tim Mulligan

Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

THE BBC WAKES UP TO THE REAL DEMANDS OF DIGITAL NATIVES

Tim Mulligan
BBC director general Tony Hall has today laid out his vision for the British Broadcasting Corporation over the next ten years. It strikes a somewhat contradictory line between the need to evolve in order to stay relevant to its increasingly international audience and the necessity of appearing to be heeding the powerful political and industry forces demanding that it moderate its ambitions.
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NETFLIX BECOMES A FULLY FLEDGED TV BUSINESS

Tim Mulligan
Netflix’s decision to not renew its $1 billion dollar licensing deal with Epix the movie distributor has been presented as a significant gamble for the company. The fact that one of Netflix’s rivals Hulu has been so quick to replace the Video on Demand Player as Epix’s new licensee suggests that it is also widely perceived as a risky move to forgo such an important source of content for video subscribers.
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THE SVOD WAR OPENS A NEW FRONT IN JAPAN

Tim Mulligan
Not to be outdone by Netflix, Amazon has announced that sometime in September it too will be launching its SVOD (Subscription Video on Demand) service Amazon Prime Video, in Japan. With Netflix due to launch its Japan service on September 2nd, Japan has suddenly become the battlefront between the two global online video giants.
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Liberty, ITV And The OTT Effect

Tim Mulligan
The decision by Liberty Global, John Malone’s Pay TV group, to increase its stake in ITV to 9.9% signals a new round of deal-making in the wider TV industry as company’s struggle to make sense of the onrushing OTT (Over The Top-Internet based TV services) juggernaut.
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Ownership to Access, And Back
Physical Ownership Acquires A New Value In The Digital Era

Cover image for Ownership to Access, And Back
Tim Mulligan
US
UK
Sweden
It seems counter intuitive to suggest the physical ownership of content has an addressable market in the digital era. Despite the ubiquity of digital delivery mechanisms for premium content, the desire for physical possession has not gone away. A market opportunity exists to provide complementary physical products both as reassurance for older generations and as a unique consumer experience for Digital Natives.
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YouTube Goes Into The Movie Business

Tim Mulligan
YouTube’s recent announcement to make movies with Awesomeness TV heralds the launch of new positive rather than reactive thinking by the world’s largest vide sharing and viewing site. On it’s 10th anniversary, the Google owned platform is keen to prove that it still creates rather than reacts to online video trends.
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Video Market Country Profile: UK
Catch-Up TV Supercharges The Market

Cover image for Video Market Country Profile: UK
Tim Mulligan
US
Apple
YouTube
Online TV viewing in the UK is now a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption and driven by the unique role played by national broadcaster the BBC. However while the UK is in the vanguard of video viewing, the dominant position of BBC’s iPlayer ad-free OTT (Over The Top) programming complicates the environment for SVOD (Subscription Video On Demand) services.
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