Built for the split: how Create Music Group is positioning itself for a bifurcated industry

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by Tatiana Cirisano

15 May 2025

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The music industry is entering a new phase – less a fork in the road, than a slow but steady divergence . On one path sits the traditional record label model, which monetises music rights via scale of streams.

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Kyle
The music business isn’t splitting. It’s evolving and savvy artists will continue to play both sides.