Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Music consumer survey, Q3 2021 A new generation leans forward
Audio audiences Steady change
Music creators – we want your insight!
How streaming is redefining what makes a global hit
Artists survey 2022 - MIDiA asks music creators: how will you grow your audiences, earnings and career?
Climate crisis awareness is entwined with entertainment behaviour
NFTs and entertainment Opportunity assessment
Why Netflix is leveraging golf and tennis to retain its digital entertainment dominance
How relevant are awards in the age of Spotify Wrapped?
Gamer penetration: Two findings from end-of-year health check
Web 3.0 will be social-first
MIDiA Consulting looks forward to 2022
Indian sports consumer profiles Indian urban sports fandom in Q3 2021
Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic
Attention economy After the lockdown boom
Reality check: NFTs are still niche, but they do have mainstream potential
Video Consumer Snapshot Q2 2021 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil
Why HBO Max needs to invest in the new global hit model
