Product Strategy | MIDiA Research

Audience Insight

Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Cover image for Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Hanna Kahlert

24 Nov 2021

Netflix and Spotify have just launched a collaborative project: a page on the Spotify app that is dedicated to soundtracks and playlists based on popular Netflix shows and films. The implications point to the growth of a trend so natural it seems obvious: fans want to incorporate elements of their f...

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Attention economy
After the lockdown boom

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Mark Mulligan

November 2021

Consumer behaviour

Streaming Music

Radio

The pandemic-triggered change in everyday life resulted in a boom in entertainment consumption, which, in turn, saw growth in emerging formats as well as a temporary rebound for traditional formats. As the world starts to ease back into pre-pandemic routines, much of this newly found entertainment time will go – but the declines will not be evenl...

Reality check: NFTs are still niche, but they do have mainstream potential

Cover image for Reality check: NFTs are still niche, but they do have mainstream potential

Karol Severin

11 Nov 2021

Audience Insight

The rise of NFTs has certainly been one of the talks of 2021. Looking at emerging trends and then separating the hype from the substance is MIDiA’s specialty. This is particularly pertinent as the most hyped trends are often labelled as ‘going mainstream’ too early, which can be a misleading l...

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Video Consumer Snapshot Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Video Consumer Snapshot Q2 2021

Tim Mulligan

October 2021

Streaming

Streaming video

Online video

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data in this deck is pulled from MIDiA’s Q2 2021 Consumer Survey that was fielded in US, UK, Australia, Canada, Germany, France, Sweden, South Korea and Brazil.

Why HBO Max needs to invest in the new global hit model

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Tim Mulligan

26 Oct 2021

Last week, the AT&T Q3 earnings announcement revealed that HBO Max has now reached 69.4 million subscribers (up 12.5 million from last year, and up 1.9 million from the previous quarter). Today, HBO Max went live in the Nordics and Spain, beginning its 27-territory rollout in Europe.

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The key winners and losers of the Covid-bounce effect in games

Cover image for The key winners and losers of the Covid-bounce effect in games

Karol Severin

14 Oct 2021

games engagement

As we have covered before, games engagement began to experience effects of the Covid-bounce . As usual, however, there are winners and losers within the wider micro-dynamics. The following graph demonstrates how 20 key games franchises fared in the US between Q2 2020 and Q2 2021, in terms of consume...

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Squid Game versus Bond: how streaming is redefining mainstream success

Cover image for Squid Game versus Bond: how streaming is redefining mainstream success

Tim Mulligan

12 Oct 2021

As video entertainment returns to pre-lockdown consumer choices between home-based, predominately digital, content offerings, and the ‘in real life’ (IRL) appeal of the cinema, the quality of the content is returning to the fore.

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Why games-related video warrants a specific category on mainstream video services

Cover image for Why games-related video warrants a specific category on mainstream video services

Karol Severin

8 Oct 2021

genre preferences

In Q2 2021, 11% of US consumers stated that they watch games-related videos every month. This is now nearing the same penetration rate as fandom of reality TV shows or the news (both at 12%), and greater than fandom for factual (7%) or anime (9%).

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Live streamed events consumer behaviour
Q2 2021

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Mark Mulligan

October 2021

live music

Music

Live video streaming

This report looks at live stream audience data and audience behaviour trends with regards to live streamed events. Methodological notes: The Brazil self-reported, live streamed penetration rate from MIDiA’s survey came in at 22% for Q2 2021 – a sharp increase on previous quarters.

Opportunity for entertainment companies as the ‘Covid Bounce’ effect is in full swing for games

Cover image for Opportunity for entertainment companies as the ‘Covid Bounce’ effect is in full swing for games

Karol Severin

30 Sep 2021

covid-19 impact

Following the pandemic breakout in March 2020, MIDiA predicted that Covid-19-induced games engagement growth was temporary and will face a correction as the world starts coming back to life. Indeed, with four quarters of data in hindsight, the Covid Bounce effect for games is in full swing.

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From social media to creator tools
The evolution of UGC

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Hanna Kahlert

September 2021

Apple

Spotify

YouTube

Entertainment is suffering intense competition as audience attention time, already saturated before the pandemic, is hit by the gradual return of ‘in real life’ activities. A flurry of new propositions over the last year and a half, namely in streaming and social media, are competing on largely similar grounds – making differentiation ever mo...

Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings

Cover image for Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings

Hanna Kahlert

30 Sep 2021

Three years ago, MIDiA first proposed that consumer attention was becoming saturated – meaning that all entertainment propositions would not only be competing with similar entertainment types, but also with everything else that was vying for audiences’ increasingly limited spare time.

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Content proliferation is remaking entertainment categories and giving rise to experiential consumption

Cover image for Content proliferation is remaking entertainment categories and giving rise to experiential consumption

Hanna Kahlert

23 Sep 2021

Media and Marketing

The attention economy reaching saturation was a disruptive force in entertainment long before the coronavirus pandemic. Too much competition for too little time meant that audience engagement was increasingly hard to grab and harder still to retain.

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Why digital fandom has outgrown the Emmys

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Tim Mulligan

22 Sep 2021

Digital Survivalism

With the progressive move back into in real life (IRL) following mass global Covid vaccinations, hyped-up in-person award ceremonies have returned to business as usual in 2021. This Sunday the Emmys was aired on CBS, the broadcast arm of media major ViacomCBS – which is in itself busy playing catc...

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Why sport star fandom is disrupting the traditionally broadcast-focused world of sports

Cover image for Why sport star fandom is disrupting the traditionally broadcast-focused world of sports

Tim Mulligan

14 Sep 2021

Sports Superstars

Manchester United

Saturday September 11thwas a big day for English footballing giant, Manchester United. The team that dominated the top flight of the most competitive football league in the world for two decades, up to its last domestic title triumph in 2013, was keen for Saturday to herald the return of their trium...

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Government intervention in digital entertainment and social media is now a reality

Cover image for Government intervention in digital entertainment and social media is now a reality

Hanna Kahlert

9 Sep 2021

The tension between rapidly innovating tech and government regulations seems to be peaking at long last. China has made the first comprehensive move to crack down on digital entertainment , with children under 18 now regulated to no more than three hours of gaming per week and one hour per day on we...

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Why Real Madrid TV believes that premium sport will thrive in an AVOD environment

Cover image for Why Real Madrid TV believes that premium sport will thrive in an AVOD environment

Tim Mulligan

1 Sep 2021

Last week, Roku and Tubi TV announced that Real Madrid TV is being added to their AVOD services. Both the Roku Channel and Tubi TV are at the forefront of the AVOD disruption that is sweeping through the video industry.

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Creator tools are changing the power dynamic of audiences and platforms

Cover image for Creator tools are changing the power dynamic of audiences and platforms

Hanna Kahlert

31 Aug 2021

As ever, the maturation of markets begs the question: “what next?” – and we have now hit this point with streaming, as the ‘ big bang’ moment of D2C video streaming platforms coincides with the slowing growth of Spotify and the pandemic-driven struggle of independent artists to make revenu...

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Sci-fi video fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Sci-fi video fan consumer snapshot, Q2 2021

Tim Mulligan

August 2021

YouTube

Amazon

Streaming video

This slide deck presents sci-fi video fan consumer demand covering video services, live TV viewing, binge viewing, device viewing, YouTube consumption, and leading video services by WAU penetration. The accompanying dataset includes the demographic breakdown for each segment by age (16-19, 20-24, 25-34, 35-44, 45-54, 55+), by distribution (absolute...

The D2C challenge of engaging the silver streamers

Cover image for The D2C challenge of engaging the silver streamers

Tim Mulligan

26 Aug 2021

Audience Insight

The biggest demographic shift in streaming over the previous 18 months has been the rise of the sliver streamer (the 55+ age group who have been pulled into streaming video consumption, following the great lockdown of 2020/21).

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