Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Gamer penetration: Two findings from end-of-year health check
Web 3.0 will be social-first
MIDiA Consulting looks forward to 2022
Indian sports consumer profiles Indian urban sports fandom in Q3 2021
Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic
Attention economy After the lockdown boom
Reality check: NFTs are still niche, but they do have mainstream potential
Video Consumer Snapshot Q2 2021 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil
Why HBO Max needs to invest in the new global hit model
The key winners and losers of the Covid-bounce effect in games
Squid Game versus Bond: how streaming is redefining mainstream success
Why games-related video warrants a specific category on mainstream video services
Live streamed events consumer behaviour Q2 2021
Opportunity for entertainment companies as the ‘Covid Bounce’ effect is in full swing for games
From social media to creator tools The evolution of UGC
Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings
Content proliferation is remaking entertainment categories and giving rise to experiential consumption
Why digital fandom has outgrown the Emmys
