Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Opportunity for entertainment companies as the ‘Covid Bounce’ effect is in full swing for games
From social media to creator tools The evolution of UGC
Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings
Content proliferation is remaking entertainment categories and giving rise to experiential consumption
Why digital fandom has outgrown the Emmys
Why sport star fandom is disrupting the traditionally broadcast-focused world of sports
Government intervention in digital entertainment and social media is now a reality
Why Real Madrid TV believes that premium sport will thrive in an AVOD environment
Creator tools are changing the power dynamic of audiences and platforms
Sci-fi video fan consumer snapshot, Q2 2021 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil
The D2C challenge of engaging the silver streamers
Hip hop fandom is driving the music business' future in gaming, live streaming and beyond
Spotify and music listening 10 years from now
The changing context of consumption Emerging consumer trends in a re-saturated attention economy
Why music underpins the culture of our ‘new normal’
Music consumer survey Q1 2021 YouTube extends its reach
Euro 2020 – a pandemic-driven standout success
Is 2021 the start of the great content reset?