Reports: digital natives

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Social video TikTok sets the pace

Games discovery and conversion Navigating between generations in the 2020s

Digital consumption habits How tomorrow’s audiences will reshape entertainment

Sports Rights The Great Reset

Managing Fandom Competing For Audience Attention Across Content Formats

Snapchat User Profile Valuable, Digitally Savvy Millennials

Ownership to Access, And Back Physical Ownership Acquires A New Value In The Digital Era

The Digitally Native Music Consumer A Digital Native Music Behaviour Deep Dive