US Music Consumer Deep Dive The Growing Impact Of Free

Tim Mulligan

January 2015

The world’s largest music market continues to set the pace for digital music adoption among the large music markets. Tech savvy young Americans are increasingly embracing consumption over ownership models and in turn are helping change the revenue landscape. However, a closer look at the market reveals the ever important role of radio and also the stubborn persistence of CD sales as a key part of the revenue mix.

Companies mentioned in this report: Spotify, Pandora, Apple, YouTube, Rhapsody, Beats Music, Google, Facebook

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