Reports Music

US Music Consumer Deep Dive The Growing Impact Of Free

Report by Tim Mulligan
Cover image for US Music Consumer Deep Dive
PowerPoint Excel PDF

Our clients have full access to all of our reports. Clients can log in to read this report. Click here to become a client. Alternatively, you can purchase this individual report.

Price: £400.00 excl. VAT

The 20,000 Foot View

The world’s largest music market continues to set the pace for digital music adoption among the large music markets. Tech savvy young Americans are increasingly embracing consumption over ownership models and in turn are helping change the revenue landscape. However a closer look at the market reveals the ever important role of radio and also the stubborn persistence of CD sales as a key part of the revenue mix.

Key Findings

  • Radio remains            main music discovery platform among            consumers with            penetration compared to            online music video
  • As many            consumers now stream music for            as pay to download 
  • Music subscriptions            a relatively niche early adopter            with only            of US consumers            up, of whom            are male            nearly three quarters are under           
  •            of US consumers say they do not need to pay for streaming as they get all they need for free from YouTube
  • Only            of            consumers have tried a subscription            indicating both growth potential and            need for more robust marketing           
  • Mobile music            remain dominated by unlicensed offerings

Companies mentioned in this report: Spotify, Pandora, Apple, YouTube, Rhapsody, Beats Music, Google, Facebook

Unlock critical media insight and intelligence for competitive advantage

Our clients have full access to all of our reports. Become a Client

Already a client? Login to read this report

Or, purchase this individual report

Price: £400.00 excl. VAT