Reports: Gamers
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Beyond the screen How and why gaming merch and collectibles fuel fandom
Is in-game advertising the next frontier for PC and console games?
Pixels to playlists Music preferences and behaviours of gamers
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
Rebooting video fandom Games as a video streaming genre
From video hardware to entertainment hardware The gamer opportunity for smart TVs
Esports viewers update A valuable segment with a (solvable) growth problem
Games subscriptions Early market leaders and consumer profiles emerge
Battle Royale The Monetisation Sweet Spot
US Gamers Targeting Games Franchises to Compete in the Attention Economy
E-sports An Alternative Future for Televised Sports?
Managing Fandom Competing For Audience Attention Across Content Formats
