gamers Reports from MIDiA Research

Rebooting video fandom
Games as a video streaming genre

Report by Tim Mulligan, Karol Severin, Perry Gresham, Sam Griffin and Ben Woods

20 Mar 2023

With gamers being mainstream, video streaming services and their content offerings can benefit by increasing focus on the preferences of gamers. Crucially, this enables subscription video on demand (SVOD)...

From video hardware to entertainment hardware
The gamer opportunity for smart TVs

Cover image for From video hardware to entertainment hardware

Report by Tim Mulligan

8 Nov 2022

£3,000.00 excl. VAT

Video

smart TV gamers

smart TV gaming streaming retention

Smart-TV-owning gamers skew older and combine increased consumption spend with an increased willingness to pay for content and entertainment more broadly. Smart-TV owners over-index for games consumption...

Esports viewers update
A valuable segment with a (solvable) growth problem

Report by Richard Broadhurst

5 May 2022

£3,000.00 excl. VAT

esports

entertainment

Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable. These consumers have...

Games subscriptions
Early market leaders and consumer profiles emerge

Report by Karol Severin

28 May 2021

Games

Product Strategy

games subscriptions

As games subscriptions grow, understanding gamers through the lens of their subscriptions becomes crucial. Monitoring the growth of games subscription services and the behavioural makeup of segments that...

Battle Royale
The Monetisation Sweet Spot

Report by Karol Severin

23 Jan 2020

£3,000.00 excl. VAT

gaming

battle royale

gamer communities

Niche is the new mainstream. Battle Royale players are one of these niches – far from mainstream in terms of consumer penetration, but impactful and valuable. Across music, video, news, magazines and...

US Gamers
Targeting Games Franchises to Compete in the Attention Economy

Report by Karol Severin

27 Sep 2019

£3,000.00 excl. VAT

Games franchises

games audiences

gamer behaviour

Games used to be isolated from other media activities. This has all changed with the rise of the attention economy, and the shift of gaming devices from purely consoles, to smartphones now supporting...

E-sports
An Alternative Future for Televised Sports?

Report by Alistair Taylor, Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

1 Apr 2019

£2,000.00 excl. VAT

esports

egaming

gamers

E-sports continue to gain attention, with more brands seeking to enter the space populated as it is by a succession of new leagues, competitions and teams. But for all the hype, e-sports has not yet managed...

Managing Fandom
Competing For Audience Attention Across Content Formats

Report by Georgia Meyer

16 Nov 2018

gamers

console gamers

mobile gamers

In the distributed digital landscape audience overlaps are sometimes unexpected and nuanced; the competition for attention goes beyond the simple binary choices of one TV show or another – i.e. video...

MIDiA Data Spotlight: Esports
Emerging Markets Driving Audience

Cover image for MIDiA Data Spotlight: Esports

Report by Karol Severin

2 Oct 2018

e-sports

esports

e sports

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Esports are Gaining Traction in Emerging Markets Percentage of Consumers that Attend Esports Events,...

Reports: gamers