Reports: Fandom

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Lean-through consumption Communities are key

The future of music The rise of a counterculture industry

Fandom drivers From fan psychology to NFT demand

The four key cultural trends transforming digital entertainment in 2021 and beyond

Sports fan consumer snapshot, Q2 2021 US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Entertainment fandom Monetise fandom, not attention

2020 in review Lockdown legacy impacts on entertainment

OTT Distribution and Partnerships StreamTV Growth Summit 2021

Music Product Strategy Re-boot Time to Monetise Fandom, Not Access

Killing Eve – A Case Study in Analysing Show Fandom

Consumer Engagement Building Sustainable Brands in 2020 and Beyond

TV Network Brand Fandom and Awareness

Building Show Fandom in the Streaming Era

TV Show Fandom Streaming Redefines TV Show Success

TV Fandom Q2 2018 SVOD Audiences Become Mainstream

Managing Fandom Competing For Audience Attention Across Content Formats