Reports: BTS
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Reintroducing scarcity How entertainment can find value amid the growing digital clutter
Kill the campaign Music marketing needs branding, not direct response
Nightlife in the new normal Remote work shifts the entertainment balance
Social 2.0 Social media’s survival of the fittest, and how marketers fit in
Music IP as video content Why music fandom is strategically important for D2C
The future of music The rise of a counterculture industry
Fandom drivers From fan psychology to NFT demand
2022 MIDiA predictions The year of the creator
Entertainment fandom Monetise fandom, not attention
Post-Pandemic Programming Surviving and Thriving in the Recession
Insurgents and Incumbents How the 2020s Will Remake the Music Business
