Reports: audience
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Premium podcasting Diversifying success in the audio economy
Device usage trends across social platform users Drilling into the details
Creator franchise profile From social channels to entertainment ecosystems
Cross-platform success Using social platforms to build audience and fandom
Defining entertainment superfans Characteristics, categories, and commercial impact
Beyond the screen How and why gaming merch and collectibles fuel fandom
Social audiences are fragmenting Social platform user profile
Pixels to playlists Music preferences and behaviours of gamers
Streaming TV’s fight on social’s stage Tactics for a short-form video future
Music’s podcast potential Focus on branding over discovery
Podcast videos Format blurring expands podcasts’ future
Podcast monetisation and remuneration Balancing creator and platform needs
Audio creators The new creative frontier
Esports viewers update A valuable segment with a (solvable) growth problem
