Blog: yonder

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Yonder And Streaming's Less Travelled Path

Mark Mulligan

29 Jan 2018

Bangladesh

emerging market stats

emerging markets

Back in 2012, a music service that had raised $174 million in funding closed without yet having launched to consumers. That service was Beyond Oblivion, a company that intended to transform the music market with music bundled into handsets and phone packages at no extra cost to consumers.

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Yonder Music Unlocks The Emerging Market Opportunity

Mark Mulligan

27 Jun 2016

Axiata

Beyond Oblivion

celcom

One of the high profile digital music casualties of recent years was the failed ‘next generation’ service provider Beyond Oblivion. There were numerous factors behind Beyond Oblivion’s failure but akey one was the fact the market was not yet ready for its telco bundled music offering.

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Quick Take: Believe Digital Licenses QQ Music

Mark Mulligan

3 Dec 2015

Believe Digital

celcom

emerging markets

Following hot on the heals of last week’s Yonder Celcom deal in Malaysia , indie label distributor Believe Digital announced a licensing deal with Chinese telco Tencent’s QQ Music service. Although QQ’s offering is not strictly directly comparable with western AYCE services it nonetheless has more than 3 million subscribers with a subscription price point of around $1.

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Yonder And The Next 100 Million

Mark Mulligan

25 Nov 2015

Beyond Oblivion

celcom

Mobile content

Yonder’s partnershipwith Celcom Axciata in Malayisa is a deal that you might have missed . But you should pay attention because it points to the huge emerging market opportunity for music that is largely going unmet.

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