Blog: celcom

One of the high profile digital music casualties of recent years was the failed ‘next generation’ service provider Beyond Oblivion. There were numerous factors behind Beyond Oblivion’s failure but akey one was the fact the market was not yet ready for its telco bundled music offering.

Following hot on the heals of last week’s Yonder Celcom deal in Malaysia , indie label distributor Believe Digital announced a licensing deal with Chinese telco Tencent’s QQ Music service. Although QQ’s offering is not strictly directly comparable with western AYCE services it nonetheless has more than 3 million subscribers with a subscription price point of around $1.