Blog: The Witcher

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The Last of Us – when games meet video

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Samuel Griffin
The HBO Original production of Naughty Dog’s The Last of Us is solidifying the foundations of modern expectations for games video crossovers. With the games market increasingly saturated and seemingly dominated by a handful of games, companies that are acting on the cross-entertainment opportunity have a better chance of nurturing fandom of their IP and weather the current macroeconomic dynamics.
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Why Netflix is doubling down on strengthening its media fusion IP moat

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Tim Mulligan
It has been a difficult year for Netflix so far. 2022 has brought some home truths to a growth strategy that had become complacent in the wake of the streaming service’s Covid bounce, and where Netflix’s mainstream brand recognition allowed it to capitalise on the 12% increase in home entertainment time made available during lockdown.
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Netflix Bewitches the Internet

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Tim Mulligan
Netflix, the current subscription video on demand (SVOD) global leader, has topped Wikipedia searches for the second week of 2020 with its new fantasy scripted drama original,  The Witcher . The show is based upon a story universe created by Polish author Andrzej Sapkowski, which originated in novel form and has since morphed into –  among other adaptations –  a hugely popular game franchise with 40 million unit sales to date.
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