Blog: spectacles

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

How Snapchat’s Year of Living Dangerously Could End with a Major Win

Zach Fuller
Despite an audience both of huge scale and engagement (150m Daily Active Users), this is an uncertain time for Snap Inc. Though they have impressively manoeuvred away from their original incarnation as the alternative ephemeral image-messaging app towards building an impressive advertising model of discover channels and sponsored lenses, the company will be fully aware that in order to safeguard their lucrative prospective IPO (presently valuing the company at $25 Billion), they must preserve anarrative of continual growth if they areto acquiesce with Wall Street demands of tech stocks.
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Has Snapchat Learned From Twitter’s IPO?

Zach Fuller
Snap Inc, the parent company of messaging app Snapchat, have hired Goldman Sachs and Morgan Stanley for a seemingly imminent IPO. In addition to being one of the first app generation unicorns (alongside Spotify and Uber) to go public, the company is doing so at a time when fellow social media giant Twitter is in the process of selling itself, having seemingly been stalled by acquisition discussions with Disney, Google and Salesforce.
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