Blog: short form

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Features versus fandom: Why TikTok is trying to become more like YouTube

Hanna Kahlert

4 Dec 2023

TikTok

YouTube

Strategy

TikTok’s emergence in Western markets shook the entire social media landscape, by reintroducing what Vine had done over a decade earlier: short-form video. The snappy, to-the-punchline clips were easy...

min read

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Chart Of The Week: Facebook Video

Mark Mulligan

10 Apr 2016

Chart Of The Week

Facebook video

Online video

Facebook and YouTube have a lot in common. They both have in excess of a billion users, both have become part of the internet furniture and both have transitioned from disruptive challenger to incumbent....

min read

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