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Microsoft’s Zenimax acquisition is about the future of Games Pass more than console sales

Cover image for Microsoft’s Zenimax acquisition is about the future of Games Pass more than console sales
Karol Severin
With the acquisition of ZeniMax Media, Microsoft is gaining an important content asset for its portfolio – Bethesda’s games. And while the timing of the announcement certainly won’t make Sony too happy as it is about to launch PS5, the key benefits of this acquisition are tied to the future of Xbox Game Pass, rather than to who will sell more consoles this holiday season.
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Why PlayStation Now’s Price Cut Alone Is Not Enough To Compete

Karol Severin
Despite a price cut, PlayStation remains the most expensive gaming experience: PlayStation has announced a 50% price cut to its games streaming service, PlayStation Now. Though slicing a streaming service price point in half is a bold move which will attract a lot of media attention, the reality is that despite the price reduction the ability to get a complete gaming experience out of Sony remains comparatively expensive: Console (assuming average 4.
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