monthly active users blog by MIDiA Research

Blog: monthly active users

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Why the UFC Wants to Replicate the Yao Ming effect

Blog post by Alistair Taylor

25 Jun 2019

athlete

audience culture

brand leverage

The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice a truly global following,...

Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Blog post by Alistair Taylor

3 Jun 2019

BAMTech

broadcast rights

BT

The sports rights landscape has changed fundamentally with the emergence of streaming subscription video on demand (SVOD) services. Digital and broadcast rights used to be separate deals entirely, but...

Tencent 2018: Is Tencent Now a Mature Business?

Blog post by Alistair Taylor

15 May 2018

advertising

arpu

China

With Tencent making headlines for its recent round of high-profile media investments in Spotify and Skydance Media, alongside recent concerns stemming from the Q4 2017 earnings released in March, investors...

Chart Of The Week: Facebook The Full Stack Internet Company

Blog post by Mark Mulligan

11 Jan 2016

android

Apple

Chart Of The Week

Facebook has 1.4 billion monthly active users, up by 58% since Q3 2013. Quite simply, Facebook is big and is getting bigger. But the metrics only tell part of the story. Since its inception in 2004 as...

App Bubble Update: Hit Mobile Game Publishers Are Running Out Of Steam

Blog post by Karol Severin

12 Nov 2015

Activision

app bubble

app bubble burst

We pointed out the risks associated with the app economy being too dependent on a few hit apps back in 2014. The big question always was whether new titles of hit mobile game publishers could replicate...