Blog: mobile messaging platforms

54% of iOS consumers and 52% of Android consumers now use messaging apps monthly, according to the multinational consumer survey from March 2016 conducted by MIDiA research. Though its proof of popularity in the digital era is as old as the SMS, it was the OTT platforms, that realized and truly doubled down on the potential of mobile messaging.

It’s official. Facebook released the highly anticipated Messenger Platform (Beta) inviting developers to build bots for the messaging platform at the F8 event yesterday. The traditional approach to building technology (e.