Blog: fan base

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Quick take: Overwolf hints that UGC is the future of entertainment

Hanna Kahlert

18 Nov 2021

Media and Marketing

Gaming

overwolf

The gap between creation and consumption is closing. Entertainment behaviours no longer follow simple dynamics of viewing or listening. Increasingly, they comprise a variety of activities from sharing...

min read

Lockdown & Dragons: Fantasy proves the fandom effect

Hanna Kahlert

8 Apr 2021

Games

Media and Marketing

Fandom

With vaccine rollouts gaining momentum, the post-COVID attention crunch is looming large for the digital entertainment propositions which have all experienced booms over lockdown. The competition is on...

min read

English Premiership Rugby gets set for a digital shake-up

Alistair Taylor

17 Dec 2020

English Premiership Rugby

Amazon

tech major

Tech major Amazon is reportedly looking to add to its burgeoning sports right portfolio, targeting the domestic broadcast rights for English Premiership Rugby. London Irish owner, Mick Crossan, confirmed...

min read

The NFL and Pizza Hut: Future-Proofing with E-Sports

Alistair Taylor

18 Oct 2019

ad responsiveness

addressable audience

advert experimentation

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it became...

min read