Blog: brand partnerships

Over the last year we have written a number of times that Sony’s future is cross-entertainment , while Xbox’s future is cross platform . This stems from their respective strengths and weaknesses. Sony would find it, at best, incredibly challenging to compete with Microsoft on cloud, cross-platform, or the depth of its pockets.

There is hardly a moment that Amazon is not making the news. The business is now so vast, and spread across so many areas of technology, culture and commerce, that it is difficult to keep abreast of developments – or formulate a coherent picture of what its ambitions are.