Blog: brand partnerships

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PS5 and Travis Scott partnership illustrate PlayStation’s/Sony’s cross-entertainment future

Cover image for PS5 and Travis Scott partnership illustrate PlayStation’s/Sony’s cross-entertainment future
Karol Severin
Over the last year we have written a number of times that Sony’s future is cross-entertainment , while Xbox’s future is cross platform . This stems from their respective strengths and weaknesses. Sony would find it, at best, incredibly challenging to compete with Microsoft on cloud, cross-platform, or the depth of its pockets.
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