Mark Mulligan

What is the value of exposure when exposure is all there is?

Blog post by Mark Mulligan

6 May 2020

There is an existential debate going on at the moment, around whether streaming is paying artists enough. It may feel like a rerun of old debates but it is catalysed by COVID-19 decimating artist income.…

The IFPI Confirms 2019 was the Independents' Year for Streaming

Blog post by Mark Mulligan

4 May 2020

UPDATE: this post has been updated to correct an erroneous data point. Previously it stated that independent market share was 41%. It has been corrected to 29% Recently I wrote about how a little-known…

Travis Scott has Only Scratched the Surface of Music Games Tie Ups

Blog post by Mark Mulligan

1 May 2020

In February 2019 Marshmello caused ripples of almost tidal proportions across the music business when 10.7 million Fortnite fans watched him perform a ‘concert’ in the game. Then in April 2020 …

Spotify Q1 2020: Choppy Waters Ahead

Blog post by Mark Mulligan

29 Apr 2020

Spotify’s first quarter earnings were a mixed bag, with a largely positive picture for Q1 but some warning signs for the remainder of the year: Subscribers: Spotify’s Q1 earnings may not have…

India Music Consumer Behaviour
Fragmentation and Disruption

Cover image for India Music Consumer Behaviour

Report by Mark Mulligan and Srishti Das

28 Apr 2020

This report presents key trends and analysis from MIDiA’s Q1 2019 India Consumer Survey, including streaming music activities, radio, streaming app users, factors driving streaming adoption and…

Independents Grew Fastest on Spotify in 2019, But There’s a Twist

Blog post by Mark Mulligan

28 Apr 2020

Tomorrow (Wednesday 29 th April) Spotify announces its Q1 2020 results, at which point we will find out whether it had a COVID-bounce like Netflix did ( adding 15.8 million subscribers in Q1 ) or whether…

COVID-19
Impact on Entertainment Demand and Behaviours

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

24 Apr 2020

Free Report

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people…

Lockdown Listening and the Independent Artist

Blog post by Mark Mulligan

24 Apr 2020

After an initial lockdown lull, streaming levels are – on the surface – beginning to normalise. Underlying the macro-level normalisation, ‘lockdown listening’ is in fact resulting in dramatic shifts…

COVID-19
Lockdown Listening

Report by Mark Mulligan

21 Apr 2020

After an initial lockdown lull, streaming music consumption is beginning to trend upwards again. As the abnormal begins to normalise, lockdown listening is resulting in new and distinct listening behaviours.…

Streaming Services Are Going to Have to Change Their MO

Blog post by Mark Mulligan

17 Apr 2020

New music is the fuel in the streaming engine, creating a virtuous circle of increased label and artist output to meet DSP-stimulated user demand. Now though, with COVID-19 disrupting the production of…

Tech Major Market Shares 2019
Amazon Powers Ahead

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Report by Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

9 Apr 2020

The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social.…

Free COVID-19 Impact Webinar

Blog post by Mark Mulligan

9 Apr 2020

MIDiA Research is running a free-to-attend webinar on Wednesday, April 15 th : COVID-19 Impact on Entertainment Demand and Behaviours. Regular readers will know that MIDiA has been publishing COVID-19…

The Self-Isolation Entertainment Boom

Blog post by Mark Mulligan

7 Apr 2020

MIDiA has just published the latest report in its COVID-19 report series: “ T he Self-Isolation Entertainment Boom . This post explores some of the key findings and data. The full report is immediately …

COVID-19
The Self-Isolation Entertainment Boom

Report by Mark Mulligan

6 Apr 2020

Free Report

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these…

Exclusive COVID-19 Research Package for Independent Entertainment Companies

Blog post by Mark Mulligan

6 Apr 2020

During these unprecedented times, the entertainment industries are experiencing rapid change and have been forced to adapt accordingly – from the near collapse of live entertainment, through the cessation…

The COVID Bounce: Part II

Blog post by Mark Mulligan

2 Apr 2020

In their early stages, COVID-19 self-isolation measures have quickly created new consumer behaviour patterns, oriented around four key axes: Communication Entertainment Information/news Education (for…

Music Consumer Survey
Country Snapshots

Report by Mark Mulligan

27 Mar 2020

£3,000.00

Music consumer survey country snapshots for US, UK, Canada, Australia, Germany, Spain, and Sweden.

The COVID Bounce: How COVID-19 is Reshaping Entertainment Demand

Blog post by Mark Mulligan

27 Mar 2020

The economic disruption and social dislocation caused by the COVID-19 pandemic is not evenly distributed. Some business face catastrophe, while others thrive. Across the entertainment industries the same…

Ad Receptiveness Consumer Survey
Country Snapshots

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Report by Mark Mulligan

23 Mar 2020

£3,000.00

Ad receptiveness consumer snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Netherlands, and Italy.

How COVID-19 Will Affect the Media Industries

Blog post by Mark Mulligan

23 Mar 2020

The spread of COVID-19, and the responses of industry and governments alike, is unprecedented. It is, however, the restrictions on movement of people along with the response of consumers and investors…