Mark Mulligan

Ellie Goulding and Billie Eilish Are Streaming’s New Normal

Blog post by Mark Mulligan

3 Jan 2020

Less than a week into the new decade and we already have the first indications that the streaming rulebook continues to be rewritten faster than the ink can dry on its last entry. Three separate articles,…

Music Subscriber Market Shares 3.0
The Big Three Dominate

Cover image for Music Subscriber Market Shares 3.0

Report by Mark Mulligan

17 Dec 2019

The 20,000 Foot View: This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015…

How an Economic Downturn Could Reshape Digital Media

Blog post by Mark Mulligan

13 Dec 2019

Ten years on from the credit crunch, the global economy could be poised to enter another recession. Many of the underlying causes of the credit crunch remain in place, due to governments lacking appetite…

The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Report by Mark Mulligan

12 Dec 2019

The 20,000 Foot View Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to…

20/20 Vision
MIDiA Research Predictions 2020

Report by Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

10 Dec 2019

The 20,000 Foot View In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and…

Take Five (the big five stories and data you need to know) December 9th 2019

Blog post by Mark Mulligan

9 Dec 2019

Go east: Universal Music launched Red Records, an Asian repertoire joint venture label with AirAsia Group. With Western repertoire accounting for around only a third of all streams in Asian…

Music Subscriber Market Shares H1 2019

Blog post by Mark Mulligan

5 Dec 2019

The global streaming market continues to grow at pace. At the end of June 2019 there were 304.9 million music subscribers globally. That was up 34 million on the end of 2018, while the June 2018 to June…

Streaming Pricing
Solid Outlook but Slowing Demand

Report by Mark Mulligan

4 Dec 2019

The 20,000 Foot View: Across a wide selection of Western countries, the streaming music and video subscription markets are reaching a high degree of maturity. As saturation for core products nears, further…

Take Five (the big five stories and data you need to know) December 2nd 2019

Blog post by Mark Mulligan

2 Dec 2019

Bytedance / TikTok split: Bytedance appears to be getting nervy about the impact of Chinese censorship regulation on TikTok, to the extent that it is reportedly mulling spinning off the app as…

Spotify Podcast Strategy
Strong Start, Long Way to Go

Cover image for Spotify Podcast Strategy

Report by Mark Mulligan

28 Nov 2019

The 20,000 Foot View: Spotify has bet big on podcasts, viewing them as a means to multiple strategic ends. After a number of major acquisitions, Spotify is beginning to deliver meaningful audience and…

Take Five (the big five stories and data you need to know) November 25th 2019

Blog post by Mark Mulligan

25 Nov 2019

Disney tidies its streaming stats: Disney is tidying up its streaming subscriber numbers in preparation for reporting the performance so far of Disney+. In the shake-up, ESPN falls from 3.4…

Why the Music Industry Needs Bytedance to Disrupt It

Blog post by Mark Mulligan

18 Nov 2019

Back in September 2018 I suggested that Spotify faced a Tencent risk, with the potential of Tencent launching a competitive offering in markets that Spotify is not yet in. This would effectively divide…

Take Five (the big five stories and data you need to know) November 18th 2019

Blog post by Mark Mulligan

18 Nov 2019

Bytedance subscription: Bytedance, parent of TikTok, is reportedlyclose to launching a music subscription service, initially focused on emerging markets. The big question is whether Bytedance will…

Spotify Earnings Q3 2019
Up on Most Counts

Cover image for Spotify Earnings Q3 2019

Report by Mark Mulligan

15 Nov 2019

The 20,000 Foot View: Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base showing good, consistent growth, podcasts making a solid early showing, emerging markets demonstrating…

The Attention Economy Has Peaked. Now What?

Blog post by Mark Mulligan

12 Nov 2019

Regular followers of MIDiA will know that we’ve been writing about the attention economy for a number of years now. Throughout 2019 we have been building the concept that we have arrived at peak in the…

We’re Hiring: Business Development Manager

Blog post by Mark Mulligan

11 Nov 2019

MIDiA is hiring for a new position: a Business Development Manager focused on the TV/video space. Over the last year we have been fast building our capabilities and profile in the TV and video…

Take Five (the big five stories and data you need to know) November 11th 2019

Blog post by Mark Mulligan

11 Nov 2019

BTS, fandom 3.0: The management of BTS’s distributor was trying to work out who had green-lit an unauthorized billboard campaign for the South Korean boy band . When it turned out that the fans…

Why Music Streaming Could Really Do with a Disney+

Blog post by Mark Mulligan

5 Nov 2019

The music and video streaming markets have long been best understood by their differences rather than similarities, but the flurry of video subscription announcements in recent months have upped the ante…

Take Five (the big five stories and data you need to know) November 4th 2019

Blog post by Mark Mulligan

4 Nov 2019

Music manager shift: A new ‘Managing Expectations’ report from the MMF indicates the role of music managers is transforming. Headline: music managers are doing an ever wider and more complex range…

Recession Impact | How an Economic Downturn Could Reshape Digital Media

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Zach Fuller, Alistair Taylor, Keith Jopling and Amanda Stears

29 Oct 2019

The 20,000 Foot View: Ten years on from the credit crunch, the global economy could be poised to enter another economic recession. Many of the underlying causes of the credit crunch remain in place,…