Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
Patchwork / Fortnite
Spotify re-positions two-tier licensing (we are getting closer, and it can be even better)
Why artist subscriptions are the perfect partner to two-tier licensing
Solid progress German music consumer user profile
Two-tier licensing is about to become a reality
Music has become a ‘just-in-time’ economy
Spotify’s audiobooks move is another brick in the audio wall
Latent potential Japan music consumer user profile
Streaming’s problems will not be fixed by royalties alone
How to make artist centric artist centric
AI, music rights, and known unknowns
Artist subscriptions are the superfan opportunity
Dance Cry Dance Break innovates subscriptions with artist storytelling
Superfans may not be super enough
Making sense of global music forecasts
MIDiA Research 2023-2030 global music forecasts Speed bump
The music industry’s tipping point is Right Here, Right Now
Apple’s Vision Pro is about a better today rather than a shinier tomorrow
