NPR continues to capitalise on radio foundations in the podcast market
NPR continues to capitalise on radio foundations in the podcast market
Mark Mulligan
Mark is MIDiA’s founder and part of the music analyst team. He covers everything from market shares, to forecasts, to business models and product strategy across the music value chain.
Radio audiences
A window of opportunity
Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to...
Entertainment and the recession
How it will be impacted and how it should respond
The world is facing a period of change and disruption that is unprecedented in modern times. With so many interconnected dynamics across consumer spending, economic cycles, the climate, and even geo-politics,...
WMG is moving beyond superstars – and that is a good thing
Warner Music Group’s ( WMG’s) Steve Cooper recently stated that the major is no longer financially dependent on superstars – which is, of course, quite a different thing from not being culturally...
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C.R.E.A.T.E. An entertainment manifesto
When we first formed MIDiA eight years ago, we saw the new entertainment world was going to require a new joined up approach for entertainment businesses. With the start of the ascent of the smartphone...
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Web 3.0 is a lane, not a highway
Facebook was not the first web 2.0 company, but it was the one that took it mainstream to a global audience. Consumers’ digital lives would never be the same again. Whereas web 1.0 had enabled them to...
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Inside the growing scene of neoperreo
A tale of two album releases
Gunna and The Weeknd
Scenes
A new lens for music marketing
Entertainment consumption and fandom are fragmenting in the internet era as a result of the steady erosion of linear audiences, the rise of asynchronous consumption, and the increased sophistication of...
This is not a blip
When change happens it often takes the perspective of looking back years, or even decades, later to appreciate just how meaningful that change was. Other times, it happens so fast that it can be difficult...
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Re-creating the creator economy
Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators...
Re-creating the creator economy
Everyone is a creator! Or so goes the dismissive put down of many a traditional media executive when talking about the creator economy. But regardless of what your perspective on the creator economy might...
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The attention recession meets the economic recession
We are living in uncertain times. The cost-of-living crisis is hitting consumers’ pockets, driven by rising fuel and food prices. The effects of the pandemic are still present, the global economy may...
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MIDiA music forecasts: the new era of growth
MIDiA has just published its latest music forecasts, available to clients in full here . Here are some of the highlights. 2021 was a huge year for the recorded music business with retail values up 23%...
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How (and why) Billie Eilish won Glastonbury
Glastonbury returned to great fanfare after the pandemic-enforced break, which meant it was the first one since 2019. The music world has changed a lot since then, with streaming getting bigger than ever...
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MIDiA Research 2022-2030 global music forecasts
The new era of growth
This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and labeltrade values and are in billions of US dollars...
The future of music
The rise of a counterculture industry
Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build...
Churn in the era of dynamic retention
Kantar, a survey vendor, has been getting some attention by passing off consumer data as an actual measure of subscribers and suggesting that the music subscriber base actually declined in Q1 2022. It...
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The attention recession
Post-peak behaviour
The global pandemic created a temporary boost to the attention economy, with all forms of entertainment benefiting. As life began to return to normal, this newfound time quickly started to erode, causing...
Why Spotify’s TAM is only part of the story
Spotify just held an investor day in which it ran through its vision for growth. Spotify has long touted the concept of its total addressable market (TAM), its path to a billion users and the role of emerging...
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