Mark Mulligan | MIDiA Research

2022 MIDiA predictions
The year of the creator

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

16 Dec 2021

Apple

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond....

Audiomack and the coming monetisation / remuneration tipping point

Blog post by Mark Mulligan

8 Dec 2021

NFTs

digital collectibles

creators

The music business is approaching a monetisation / remuneration tipping point. Long- and mid-tail creators are fast realising that, even with the most revolutionary of changes to royalty structures, streaming...

Music market shares: independent labels and artists are even bigger than you thought

Blog post by Mark Mulligan

3 Dec 2021

independent labels

record label market shares

Major labels

It has been a long time since the music industry has been in such good shape. So long, in fact, that there are not too many executives left who worked through the pre-crash days. 2021 was the year in which...

Spotify Q3 2021 earnings
Premium matures as advertising accelerates

Cover image for Spotify Q3 2021 earnings

Report by Mark Mulligan

30 Nov 2021

£3,000.00 excl. VAT

Spotify

Spotify is in a transition phase. Monthly active user (MAU) growth bounced back, but user growth is in a mid-term slowdown phase while the business begins its transition to emerging markets and ad-based...

Karaoke app user deep dive

Report by Mark Mulligan

30 Nov 2021

£3,500.00 excl. VAT

Streaming Music

apps

mobile apps

This report presents data concerning karaoke app users. This data is taken from MIDiA’s Q3 2021 consumer survey. The online survey comprised 9,000 respondents across the US, Canada, Australia, UK, Germany,...

The attention economy after the lockdown boom

Blog post by Mark Mulligan

25 Nov 2021

attention economy

attention

media consumption

The attention economy is the cornerstone of all entertainment businesses. Throughout the 2010s, it just grew and grew, with more and more digital entertainment options filling consumers’ downtime. Staring...

Attention economy
After the lockdown boom

Report by Mark Mulligan

23 Nov 2021

£3,000.00 excl. VAT

Consumer Behaviour

Streaming Music

Radio

The pandemic-triggered change in everyday life resulted in a boom in entertainment consumption, which, in turn, saw growth in emerging formats as well as a temporary rebound for traditional formats. As...

Growth from Transparency
Reframing the value of music through creator rights

Cover image for Growth from Transparency

Report by Mark Mulligan, Keith Jopling, Srishti Das and Kriss Thakrar

12 Nov 2021

Free Report

Streaming

Music

Business Strategy

The music industry has been through an unprecedented period of change over the past five years.Innovations in live streaming, games, user-generated content (UGC), digital art, and trading of rights represent...

Tribes are the future of fandom (and that may or may not be a good thing)

Blog post by Mark Mulligan

12 Nov 2021

Fandom

Tribes

Media and Marketing

At MIDiA, we spend a lot of time exploring the fan economy and how new forms of fandom are redefining media businesses. The most significant underlying dynamic is the fragmentation of fandom: the dynamic...

Facebook is about to disrupt itself out of existence…again

Blog post by Mark Mulligan

29 Oct 2021

Independent label market shares
Up on all counts

Cover image for Independent label market shares

Report by Mark Mulligan

28 Oct 2021

£5,000.00 excl. VAT

Spotify

record labels

independent labels

This report presents record label market share that is measured not just by label reported revenues, but also by separating the revenues of independent labels that are distributed by major label groups,...

Why Adele is Bond and BTS is Squid Game

Blog post by Mark Mulligan

25 Oct 2021

adele

BTS

niche

When Spotify announced that Adele had broken the record for the most streams in one day, with 19.8 million streams , the caveat was that this was true as long as you do not include all of the streams BTS...

Adele’s success will be best measured in cultural impact – not sales

Blog post by Mark Mulligan

15 Oct 2021

adele

30

Streaming

Adele is something of an anomaly in the modern music business, a throwback to how things used to be. These days even the biggest artists struggle to get mainstream attention for their new releases in a...

Did July 1st 2019 mark the end of Spotify’s music creator dream?

Blog post by Mark Mulligan

8 Oct 2021

creator tools

Spotify

Soundbetter

On July 1st2019, Spotify announced that it was closing its system that allowed artists to upload their music directly to Spotify . The move came in the wake of fierce opposition from record labels who...

Live streamed events consumer behaviour
Q2 2021

Cover image for Live streamed events consumer behaviour

Report by Mark Mulligan

7 Oct 2021

£3,000.00 excl. VAT

live music

Music

Live video streaming

This report looks at live stream audience data and audience behaviour trends with regards to live streamed events. Methodological notes: The Brazil self-reported, live streamed penetration rate from MIDiA’s...

Live streaming’s second growth phase

Blog post by Mark Mulligan

6 Oct 2021

live streaming

live streamed concerts

virtual concerts

Live streaming erupted in 2020 in the wake of the pandemic. As the year progressed, the market transformed rapidly from a bunch of bands playing guitar in their bedrooms to highly produced, ticketed shows...

Creator TAMs: a new way to assess the creator economy

Blog post by Mark Mulligan

1 Oct 2021

creator tools

Music

Business Strategy

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest....

Beatport
A modern creator tools ecosystem

Case Study by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Sep 2021

Music

Read the case study …

Fender
The journey from a vintage icon to a driver of modern music making

Case Study by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Sep 2021

Music

Read the case study …

Music creator tools forecast
Moving towards a hybrid future

Cover image for Music creator tools forecast

Report by Mark Mulligan

24 Sep 2021

£5,000.00 excl. VAT

creators

Apple

Spotify

Once upon a time, music software and hardware were distinct market segments, but now they are increasingly fusing into a network of hybrid creator tools ecosystems. Standalone hardware still has a vibrant...