Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
Recorded music market shares 2025 Expanded rights’ growing impact
What history really tells us about AI’s potential
Streaming drivers Retention and acquisition behaviours and attitudes
The music industry’s boiling frog moment
Music creator survey Career: Need versus want
The problem with content
Why the music industry needs to learn to live with AI
AI and consumer creation The superfan factor
Music creator survey Creation: Rise of the new breed
MIDiA Research 2026 predictions Change is the constant
Ad-supported music market shares Spotify ascending
AI music creators: music’s superfans
The future of labels Shifting sands
The future of music streaming: Change or be changed
The future of music streaming Change or be changed
Global recorded music revenues up 5.9% in H1 2025
H1 2025 music metrics Mixed fortunes
All eyes, no ears Why virality is not building fandom
