Mark Mulligan

The paradox of small

Cover image for The paradox of small
Blog post by Mark Mulligan
When the history books are written about our current times, the rise of creator culture will likely go down as one of the most impactful paradigm shifts. It is a dynamic that extends far beyond music,…
Read more …

We’re Hiring (again)

Cover image for We’re Hiring (again)
Blog post by Mark Mulligan
The pandemic rewrote the rules of digital entertainment, creating new opportunities and threats at an unprecedented rate while also intensifying competition for consumer attention. Never before has the…
Read more …

The productisation of music rights

Cover image for The productisation of music rights
Blog post by Mark Mulligan
News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMG  is the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending…
Read more …

Growth drivers – what comes after streaming

Cover image for Growth drivers – what comes after streaming
Blog post by Mark Mulligan
The pandemic-defined 2020 was an outlier year across digital entertainment, with the  extra 12% of time consumers spent with entertainment boosting everything, including music.  One of the effects was…
Read more …