Mark Mulligan

Music has developed an attention dependency

Blog post by Mark Mulligan

15 Jan 2021

The attention economy defines and shapes today’s digital world. However, we have long since reached peak in the attention economy with all available free time now addressed. What this means is that previously,…

Virtual concerts: A new video format

Blog post by Mark Mulligan

8 Jan 2021

The global pandemic thrust the live music sector into chaos, with global revenues falling by 75% in 2020 compared to one year previously. The music industry was rocked by first-order impacts (no concerts,…

Virtual Concerts -
A New Video Format

Report by Mark Mulligan

22 Dec 2020

The 20,000 Foot View: The global pandemic thrust the live music sector into chaos, with global revenues falling by 75% in 2020 compared to one year previously. The music industry was rocked by first-order…

2021 Predictions: The year of the immersive web

Blog post by Mark Mulligan

18 Dec 2020

As we approach the end of 2020 it is time to look forward to what 2021 may bring. MIDiA has published the fifth edition of our Annual Predictions report which clients can read here . There are 27 predictions…

Global independent label survey

Blog post by Mark Mulligan

14 Dec 2020

MIDiA Research is conducting a major study of independent label revenue in order to create a definitive review of the independent sector’s contribution to the global music market. MIDiA conducted this…

Creator tools: The music industry’s new top of funnel

Blog post by Mark Mulligan

30 Nov 2020

For most of 2020, MIDiA has been working on a major piece of work around the fast-growing creator tools space. The themes we had already started working on became rocket propelled with the onset of the…

Spotify Q3 2020 Earnings
The Shift to Free

Cover image for Spotify Q3 2020 Earnings

Report by Mark Mulligan

27 Nov 2020

The 20,000 Foot View: With three quarters of 2020 gone, Spotify has prospered during the most challenging of times, with consistent growth across most metrics. Q3 2020 saw a slight deviation from the script…

Time to move beyond the song economy

Blog post by Mark Mulligan

27 Nov 2020

The UK parliament is currently running an inquiry into the streaming music economy, having called for evidence from across the music business. Earlier this week were the first verbal submissions, from…

2021 Predictions
The Year of the Immersive Web

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

23 Nov 2020

The 20,000 Foot View: In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports…

Snapchat buys Voisey to enter the music market

Blog post by Mark Mulligan

20 Nov 2020

Snapchat parent company Snap Inc is reported to have acquired music collaboration tool Voisey . Voisey is a relatively new start-up, having raised its first major round mid-2019 and launching later the…

YouTube at two billion: Still much more music opportunity to be had

Blog post by Mark Mulligan

17 Nov 2020

YouTube just announced its milestone of reaching two billion music users on the platform . YouTube has long been the largest music service on the planet, and it has just extended that lead. In 2019, its…

Creator Tools -
The Music Industry’s New Top of Funnel

Report by Mark Mulligan

13 Nov 2020

The 20,000 foot view: Music production has traditionally been, at best, an adjacent industry to the recording business, and at worst simply a cost centre. That is now all changing. COVID-19’s disruption…

Are rights holders missing the point with Twitch?

Blog post by Mark Mulligan

13 Nov 2020

Twitch has apologised to its users for the growing volume of rights holder takedown notices for music used in Twitch videos . Twitch is in an awkward transitionary phase with music rights holders, not…

Discovery Mode: Understanding how Spotify thinks

Blog post by Mark Mulligan

4 Nov 2020

Spotify’s Discovery Mode announcement looked at the very best a poorly timed announcement, coming at a time when artists and songwriters are more concerned about their income than at any other since…

We’re hiring!

Blog post by Mark Mulligan

2 Nov 2020

MIDiA Research is hiring for a consultant to join our fast growing consulting division. Want to be a part of exciting strategic projects, helping some of the world’s biggest entertainment companies solve…

State of the YouTube Music Economy 3.0 -
End of the Beginning

Cover image for State of the YouTube Music Economy 3.0 -

Report by Mark Mulligan

30 Oct 2020

The 20,000 Foot View: This is the third bi-annual report of its kind, providing the most comprehensive view available of the YouTube music economy. It presents data for revenues, royalty payments, streams,…

Post-Pandemic Programming

Blog post by Mark Mulligan

29 Oct 2020

COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks create an unprecedented outlook for entertainment companies.…

Spotify Q3 2020: What price growth?

Blog post by Mark Mulligan

29 Oct 2020

Spotify reported another strong quarter in Q3 2020, with subscriber growth up 27% year-on-year (YoY) and ad-supported user growth up 21%. Spotify continues to set the pace for the global streaming market…

The Rising Power of UGC

Report by Mark Mulligan and Keith Jopling

26 Oct 2020

Free Report

About this report Audible Magic has commissioned MIDiA to produce a White Paper on the rising power of UGC and the untapped opportunity to monetise the growth in UGC consumer behaviours and new platforms.…

How YouTube can be a music industry growth driver

Blog post by Mark Mulligan

23 Oct 2020

In the coming weeks MIDiA will be presenting the third edition of its biannual YouTube music report, State of the YouTube Music Economy 3.0: End of the Beginning. This is a major report that presents the…