Mark Mulligan

Music subscriber market shares Q2 2021

Blog post by Mark Mulligan

18 Jan 2022

MIDiA’s annual music subscriber market shares report is now available here (see below for more details of the report). Here are some of the key findings. The global base of music subscribers continues…

Hybrid futures
MIDiA 2022 predictions

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

13 Jan 2022

Free Report

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here .…

Fandom drivers
From fan psychology to NFT demand

Report by Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

9 Jan 2022

£3,000.00

Fandom is entertainment’s growth currency, yet it remains both under-valued and poorly understood. While other entertainment currencies can be accurately measured (number of streams, number of sales,…

Major label revenue surged in 2021, but what does that mean?

Blog post by Mark Mulligan

7 Jan 2022

Major label revenue surged in 2021, but what does that mean? 2021 was an anomalous year for the recorded music market. Two of the majors did an IPO, the pandemic continued to disrupt the marketplace,…

Music market subscriber shares 2021
Growth is not letting up yet

Cover image for Music market subscriber shares 2021

Report by Mark Mulligan

22 Dec 2021

£7,500.00

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report, with quarterly data (from Q4 2015 to Q1 2021) and annual…

2022 MIDiA predictions: the year of the creator

Blog post by Mark Mulligan

20 Dec 2021

With 2021 nearly behind us, and 2022 fast approaching, it is that of year for the MIDiA predictions report. We have been publishing our predictions reports since 2016, and apart from being good fun to…

What BandLab and Bruce Springsteen tell us about the music business at the end of 2021

Blog post by Mark Mulligan

17 Dec 2021

2021 was another year in which capital continued to flow into the music business at pace. Two deals that got over the line before year end have shone an interesting light on the differing strategies that…

2022 MIDiA predictions
The year of the creator

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

16 Dec 2021

£5,000.00

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond. …

Audiomack and the coming monetisation / remuneration tipping point

Blog post by Mark Mulligan

8 Dec 2021

The music business is approaching a monetisation / remuneration tipping point. Long- and mid-tail creators are fast realising that, even with the most revolutionary of changes to royalty structures, streaming…

Music market shares: independent labels and artists are even bigger than you thought

Blog post by Mark Mulligan

3 Dec 2021

It has been a long time since the music industry has been in such good shape. So long, in fact, that there are not too many executives left who worked through the pre-crash days. 2021 was the year in which…

Karaoke app user deep dive

Report by Mark Mulligan

30 Nov 2021

£3,500.00

This report presents data concerning karaoke app users. This data is taken from MIDiA’s Q3 2021 consumer survey. The online survey comprised 9,000 respondents across the US, Canada, Australia, UK, Germany,…

Spotify Q3 2021 earnings
Premium matures as advertising accelerates

Cover image for Spotify Q3 2021 earnings

Report by Mark Mulligan

30 Nov 2021

£3,000.00

Spotify is in a transition phase. Monthly active user (MAU) growth bounced back, but user growth is in a mid-term slowdown phase while the business begins its transition to emerging markets and ad-based…

The attention economy after the lockdown boom

Blog post by Mark Mulligan

25 Nov 2021

The attention economy is the cornerstone of all entertainment businesses. Throughout the 2010s, it just grew and grew, with more and more digital entertainment options filling consumers’ downtime. Staring…

Attention economy
After the lockdown boom

Report by Mark Mulligan

23 Nov 2021

£3,000.00

The pandemic-triggered change in everyday life resulted in a boom in entertainment consumption, which, in turn, saw growth in emerging formats as well as a temporary rebound for traditional formats.…

Growth from Transparency
Reframing the value of music through creator rights

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Report by Mark Mulligan, Keith Jopling, Srishti Das and Kriss Thakrar

12 Nov 2021

Free Report

The music industry has been through an unprecedented period of change over the past five years.Innovations in live streaming, games, user-generated content (UGC), digital art, and trading of rights represent…

Tribes are the future of fandom (and that may or may not be a good thing)

Blog post by Mark Mulligan

12 Nov 2021

At MIDiA, we spend a lot of time exploring the fan economy and how new forms of fandom are redefining media businesses. The most significant underlying dynamic is the fragmentation of fandom: the dynamic…

Facebook is about to disrupt itself out of existence…again

Blog post by Mark Mulligan

29 Oct 2021

Facebook’s rebranding to Meta can be interpreted in many ways. It can be seen as: following Google / Alphabet’s lead in communicating a new chapter in its business; putting distance between the company…

Independent label market shares
Up on all counts

Cover image for Independent label market shares

Report by Mark Mulligan

28 Oct 2021

£5,000.00

This report presents record label market share that is measured not just by label reported revenues, but also by separating the revenues of independent labels that are distributed by major label groups,…

Why Adele is Bond and BTS is Squid Game

Blog post by Mark Mulligan

25 Oct 2021

When Spotify announced that Adele had broken the record for the most streams in one day, with 19.8 million streams , the caveat was that this was true as long as you do not include all of the streams…

Adele’s success will be best measured in cultural impact – not sales

Blog post by Mark Mulligan

15 Oct 2021

Adele is something of an anomaly in the modern music business, a throwback to how things used to be. These days even the biggest artists struggle to get mainstream attention for their new releases in a…