Mark Mulligan

Music subscriber market shares Q2 2021

Cover image for Music subscriber market shares Q2 2021
Blog post by Mark Mulligan
MIDiA’s annual  music subscriber market shares report is now available here  (see below for more details of the report). Here are some of the key findings. The global base of music subscribers continues…
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The attention economy after the lockdown boom

Cover image for The attention economy after the lockdown boom
Blog post by Mark Mulligan
The attention economy is the cornerstone of all entertainment businesses. Throughout the 2010s, it just grew and grew, with more and more digital entertainment options filling consumers’ downtime. Staring…
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Why Adele is Bond and BTS is Squid Game

Cover image for Why Adele is Bond and BTS is Squid Game
Blog post by Mark Mulligan
When Spotify announced that  Adele had broken the record for the most streams in one day, with 19.8 million streams , the caveat was that this was true as long as you do not include all of the streams…
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