Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

Matchstick: Another Important Step On The Content Connector Path

Mark Mulligan

30 Sep 2014

Music Online video Uncategorised

Earlier this year we predicted that the rise of media streamers was going to transform the face of paid content. The launch of a new device called MatchStick is another important development in this space with significant implications for content owners.

Cover image for Global Digital Music Services Benchmark

Global Digital Music Services Benchmark
The Digital Music Marketplace

Mark Mulligan

5 Sep 2014

Subscriptions Streaming Music Music Subscriptions

The global digital music industry may only be growing steadily (5% in 2013) but beneath the headline number is a richly varied picture of different services, diverse regional growth rates and competing business models. To better understand this marketplace, MIDiA Research conducted a Global Music Services Tracker.

How Streaming Is Changing The Music Industry

Mark Mulligan

29 Aug 2014

MIDiA Research has published a groundbreaking new report “Content Connectors: How the Coming Digital Content Revolution Will Change Everything”. The report reveals how Content Connectors, devices such as Apple TV, Google Chromecast and Amazon Kindle Fire TV, will push paid content out of its cur...

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The Streaming Effect
Assessing The Impact Of Streaming Music Behaviour

Mark Mulligan

15 Aug 2014

Subscriptions Streaming Music Music Subscriptions

Streaming has arrived and is here to stay, that much is clear. What is not is how it will impact existing music revenue streams. Though neither a business model nor a product, streaming is the lens through which the irresistible force of the shift from ownership to access is best understood.

Cover image for Content Connectors

Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Mark Mulligan

12 Aug 2014

Subscriptions Apple Spotify

Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital content. Current adopters of these devices are the most valuable paid content consumers across all content genres, not just the video for which Content Connectors are b...

Content Connectors: How The Coming Digital Content Revolution Will Change Everything

Mark Mulligan

4 Aug 2014

Mobile content Music Online video

Approximately 35 million Content Connector devices have already been sold globally and according to a MIDiA Research consumer survey 10% of adult consumers now own one across the US, UK and Brazil. The US is the leading market with 13% penetration.

Cover image for Global Music Forecasts 2014 to 2019

Global Music Forecasts 2014 to 2019
The Shift To The Consumption Era

Mark Mulligan

16 Jul 2014

Subscriptions Music revenue Streaming

2013 was the recorded music industry’s 14th successive year of revenue decline. The prolonged death rattle of the CD continues to drag the global market down with it and things just got worse with the paid download entering its own tailspin. Streaming and Subscriptions are the great hope and are growing at unprecedented rates.

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The Death of the Long Tail
The Superstar Music Economy

Mark Mulligan

14 Jul 2014

music sales Music revenue Artists

The 21st century decline in recorded music revenues continues to send shockwaves throughout the music industry and although there are encouraging signs of digital-driven growth, the impact on artists is less clear. The concentration of the majority of recorded music revenue around a small share of musical works has led to the emergence a Superstar ...

Cover image for The Superstar Artist Economy

The Superstar Artist Economy
Artist Income and the Top 1%

Mark Mulligan

12 Jul 2014

Music revenue live music live

Since the advent of piracy artists have been told that they need not worry about declining music sales because their core business is making money from live and merchandise. At a headline level, macro music industry revenues appear to support the argument, but those numbers give little indication of the income that actually flows back to the artist...

Samsung And The Smartphone Leader's Poisoned Chalice

Mark Mulligan

9 Jul 2014

Media and Marketing

Samsung just announced a forecast 25% profit drop in Q2 2014 results with softening smartphone sales the key culprit. Samsung is learning the same hard lesson that Nokia did: that the smartphone game is the most volatile mainstream consumer electronics sector in the global market and that without a ...

MIDIA RESEARCH GLOBAL MUSIC FORECASTS

Mark Mulligan

8 Jul 2014

Music

Today we published our global music forecasts. MIDiA Research clients can get immediate access to the report, entire data set and full presentation. To find out more about how to become a MIDiA Research client click here.

Cover image for The Digitally Native Music Consumer

The Digitally Native Music Consumer
A Digital Native Music Behaviour Deep Dive

Mark Mulligan

4 Jul 2014

Consumer behaviour Streaming Streaming Music

Natives and Immigrants demarcate the digital world. While Digital Immigrants bear the baggage of their analogue era past, Digital Natives have only ever know ubiquitous connectivity and content availability. Consequently the digital music behaviour of Digital Natives evolves at a dramatic pace and markedly over indexes against the Digital Immigrant...

Media, Technology And The Innovator Hegemony

Mark Mulligan

1 Jul 2014

Media and Marketing

We are at critical juncture in the evolution of digital content. Digital consumption of content, spurred by accelerating adoption of smartphones and tablets, is crashing towards the mainstream, while traditional revenues and business models continue to buckle under the strain.

Apple, Beats And Streaming's Mutual Fear Factor

Mark Mulligan

3 Jun 2014

Music

Although the Apple-Beats deal is about far more than just streaming music, it is nonetheless an important part of the puzzle. Apple has been going slow with streaming, introducing cloud experiences (iCloud, iTunes Match, iTunes Radio, Video rentals) slowly so as not to alienate its less tech-adventu...

What 10 Million Spotify Subscribers Actually Means

Mark Mulligan

29 May 2014

Music

Spotify today announced that it had hit its much anticipated milestone of 10 million premium subscribers. Make no mistake this is a highly significant achievement for Spotify itself and for the broader digital marketplace.

The MIDIA Manifesto

Mark Mulligan

24 Apr 2014

Mobile content Online video Media and Marketing

Welcome to the MIDiA blog. MIDiA stands for Media Insights & Decisions in Action. Our mission is to help media and technology companies develop purposeful strategies quickly through market understanding, clarity of vision, and workable innovation.

Cover image for Decoding the Digital Consumer

Decoding the Digital Consumer
An Analysis of the Digital Music Behaviour of UK Consumers

Mark Mulligan

17 Dec 2013

Consumer behaviour Music consumers Subscriptions

10 years after the launch of the iTunes Store and 5 years after the launch of Spotify, digital music remains a largely niche sector, with the notable exception of YouTube. Despite a decade of contraction the CD remains the most pervasive music product while radio is the dominant consumption platform.

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