Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

MIDIA RESEARCH GLOBAL MUSIC FORECASTS

Mark Mulligan

8 Jul 2014

Music

Today we published our global music forecasts. MIDiA Research clients can get immediate access to the report, entire data set and full presentation. To find out more about how to become a MIDiA Research client click here.

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The Digitally Native Music Consumer
A Digital Native Music Behaviour Deep Dive

Mark Mulligan

July 2014

Consumer behaviour

Streaming

Streaming Music

Natives and Immigrants demarcate the digital world. While Digital Immigrants bear the baggage of their analogue era past, Digital Natives have only ever know ubiquitous connectivity and content availability. Consequently the digital music behaviour of Digital Natives evolves at a dramatic pace and markedly over indexes against the Digital Immigrant...

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Media, Technology And The Innovator Hegemony

Mark Mulligan

1 Jul 2014

Media and Marketing

We are at critical juncture in the evolution of digital content. Digital consumption of content, spurred by accelerating adoption of smartphones and tablets, is crashing towards the mainstream, while traditional revenues and business models continue to buckle under the strain.

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Apple, Beats And Streaming's Mutual Fear Factor

Mark Mulligan

3 Jun 2014

Music

Although the Apple-Beats deal is about far more than just streaming music, it is nonetheless an important part of the puzzle. Apple has been going slow with streaming, introducing cloud experiences (iCloud, iTunes Match, iTunes Radio, Video rentals) slowly so as not to alienate its less tech-adventu...

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What 10 Million Spotify Subscribers Actually Means

Mark Mulligan

29 May 2014

Music

Spotify today announced that it had hit its much anticipated milestone of 10 million premium subscribers. Make no mistake this is a highly significant achievement for Spotify itself and for the broader digital marketplace.

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The MIDIA Manifesto

Mark Mulligan

24 Apr 2014

Mobile content

Online video

Media and Marketing

Welcome to the MIDiA blog. MIDiA stands for Media Insights & Decisions in Action. Our mission is to help media and technology companies develop purposeful strategies quickly through market understanding, clarity of vision, and workable innovation.

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Decoding the Digital Consumer
An Analysis of the Digital Music Behaviour of UK Consumers

Mark Mulligan

December 2013

Consumer behaviour

Music consumers

Subscriptions

10 years after the launch of the iTunes Store and 5 years after the launch of Spotify, digital music remains a largely niche sector, with the notable exception of YouTube. Despite a decade of contraction the CD remains the most pervasive music product while radio is the dominant consumption platform.

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