Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
Forget peak Netflix, this is the attention recession
Fake artists are what happens when fandom dies
Did independents really do three times worse than the majors in 2021?
Recorded music market shares 2021 – Red letter year
Recorded music market 2021 Red letter year
Why Dolly Parton may want to wait before selling her catalogue
Epic Games, Bandcamp, and fandom for the ‘me’ generation
Audio audiences Steady change
Music creators – we want your insight!
Music creators Slicing the funnel
Why Spotify cannot afford to make it three out of three with podcasts
From binging to burnout: the creator economy’s fault line
Spotify chose audio over music, but bigger decisions lie ahead
Music subscriber market shares Q2 2021
Hybrid futures MIDiA 2022 predictions
Bored Ape Yacht Club BAYC cracks the code for NFT fandom
Fandom drivers From fan psychology to NFT demand
Major label revenue surged in 2021, but what does that mean?
