Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

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Mark Mulligan
Total revenue growth in streaming heartland markets in 2012 and 2013 painted a strong picture for the streaming era. But by 2014 much of that growth had transformed into decline. Neither trends provide definitive evidence for the case for streaming but both point to the wafer thin margins between growth and decline in the music market.
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Next Generation Music Products
Monetising Super Fans With Interactive Artist Subscriptions

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Mark Mulligan
There is a growing disconnect between fan engagement and fan monetisation. Facebook and YouTube took artist-fan engagement to the masses, but music spending is still falling. Aficionados, the super fans that drive most revenue, are both being taken for granted and reducing their spend, trading down from multiple albums a month to 9.
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Holiday Gifting
Music’s Gifting Digital Double Whammy

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Mark Mulligan
The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard. Release schedules are still geared towards the period and seasonal sales expectations, or least hopes, remain high. Yet gifting has been one of the biggest victims of the digital transition with digital gifting failing to capture the imagin...
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How Streaming Is Changing The Music Industry

Mark Mulligan
MIDiA Research has published a groundbreaking new report “Content Connectors: How the Coming Digital Content Revolution Will Change Everything”. The report reveals how Content Connectors, devices such as Apple TV, Google Chromecast and Amazon Kindle Fire TV, will push paid content out of its cur...
min read
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Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Cover image for Content Connectors
Mark Mulligan
Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital content. Current adopters of these devices are the most valuable paid content consumers across all content genres, not just the video for which Content Connectors are b...
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