Mark Mulligan | MIDiA Research

Apple Music, Pharrell Williams And The Exclusives Wars

Mark Mulligan

24 Jun 2015

Apple’s forthcoming streaming service Apple Music has been making no end of headlines . So far Apple is coming out on top and the latest development shows just how Apple intends to fully use its power and influence.

Cover image for Music Publishing At A Cross Roads

Music Publishing At A Cross Roads
How Streaming Is Transforming The Outlook For Music Publishers

Mark Mulligan

19 Jun 2015

music publishers Subscriptions Streaming

Everything starts with the song yet music publishers have often been the last part of the digital equation. Relative insulation from the effects of declining music sales have enabled publishers to have a far less digital centric worldview than record labels.

Fighting Free With Free: How Youtube Usurped BitTorrent

Mark Mulligan

13 May 2015

bittorrent free music Freemium

MIDiA Research has published a new report: 'Fighting Free With Free: How YouTube Usurped BitTorrent'. What follows are a few highlights from it. The full report and its accompanying datasets are available immediately to MIDiA Research clients by clicking here.

Fighting Free With Free
How YouTube Usurped BitTorrent

Mark Mulligan

17 Apr 2015

Streaming free free Streaming

Ever since Napster raised its head in 1999 the music industry has been fighting a rear guard action against free. BitTorrent picked up Napster’s baton and ran with it, begetting music industry’s cartoon villain The Pirate Bay. Now though free has both changed and achieved far greater scale through licensed streaming services.

How Apple Subscriptions Will Change Streaming

Mark Mulligan

1 Apr 2015

apple beats Apple Music beats music

All of the talk this week has been of Jay-Z’s TIDAL and how it might change the streaming market. In reality it is another new entrant that will have biggest near term impact: Apple’s forthcoming music subscription service, which is built on foundations of Beats Music.

Why Netflix And Amazon Want Jeremy Clarkson

Mark Mulligan

26 Mar 2015

Amazon exclusive content jeremy clarkson

The BBC’s decision not to renew the contract of the ever-controversial Top Gear presenter Jeremy Clarkson has generated far more than its fair share of media attention. It has even triggered responses from celebrity fans across the globe.

Music Piracy In Brazil: Assessing The Impact On Music Consumption

Mark Mulligan

3 Mar 2015

Brazil brazilian music consumer brazilian music market

MIDiA is pleased to announce the first report from our new Latin American market analyst Leo Morel. The report ‘Music Piracy In Brazil: Assessing The Impact On Music Consumption’ deep dives into the relationship between digital piracy, its relationship with socio-economic conditions in Brazil an...

Cover image for Music Piracy In Brazil: Assessing The Impact On Music Consumption

Apple Subscriptions
How Lightning Could Strike Twice For Apple

Mark Mulligan

3 Mar 2015

Subscriptions Streaming music downloads

Apple’s 21st renaissance all started with music, with the iPod. With the succession of successful products that followed, Apple perfected its early follower model, waiting for others to establish markets and for them to bleed out on the cutting edge of innovation before sweeping in to dominate.

Monetising Super Fans With Interactive Artist Subscriptions

Mark Mulligan

12 Feb 2015

curated content music aficionado music innovation

MIDiA Research has released a new landmark report ‘Next Generation Music Products: Monetising Super Fans With Interactive Artist Subscriptions’. The report and supporting data is immediately available to MIDiA Research clients here.

Music Piracy in Brazil
Assessing the Impact on Music Consumption

Mark Mulligan

12 Feb 2015

consumer behavior Consumer behaviour Music consumers

During the last decade Brazil underwent great economic advances, removing a considerable part of its population from poverty, placing them into the consumer market. Now, these Brazilian citizens aspire to smartphones and tablets in order to access digital content and services.

The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Mark Mulligan

12 Feb 2015

superfan consumer behavior Consumer behaviour

Total revenue growth in streaming heartland markets in 2012 and 2013 painted a strong picture for the streaming era. But by 2014 much of that growth had transformed into decline. Neither trends provide definitive evidence for the case for streaming but both point to the wafer thin margins between growth and decline in the music market.

Cover image for Next Generation Music Products

Next Generation Music Products
Monetising Super Fans With Interactive Artist Subscriptions

Mark Mulligan

15 Jan 2015

Music Products Innovation Fandom

There is a growing disconnect between fan engagement and fan monetisation. Facebook and YouTube took artist-fan engagement to the masses, but music spending is still falling. Aficionados, the super fans that drive most revenue, are both being taken for granted and reducing their spend, trading down from multiple albums a month to 9.

Cover image for Profiling The Paid Content Consumer

Profiling The Paid Content Consumer
Music Still Leads In A Niche But Growing Sector

Mark Mulligan

15 Jan 2015

Subscriptions Paid Content apps

Paid content used to be one of the web’s backwaters. Change, however, is afoot, thanks to innovations such as app stores, tablets and media streamers. Music, video, games and books all compete for attention and wallet share on consumers’ connected devices.

Cover image for Music Consumer Segmentation

Music Consumer Segmentation
From Lagging Indicators To Leading Indicators

Mark Mulligan

18 Dec 2014

consumer behavior Consumer behaviour Music consumers

Consumer music behaviour, tastes and attitudes vary dramatically. The ability to delineate discrete segments is crucial for targeting music services and for artist marketing. Over the last half decade the music industry has come to understand importance of consumer segmentation in understanding music fans and buyers.

Holiday Gifting: Music's Gifting Digital Double Whammy

Mark Mulligan

17 Dec 2014

Music

MIDiA Research this week released a new report ‘Holiday Gifting: Music’s Gifting Digital Double Whammy’. MIDiA Research clients can download the report and dataset here . The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard.

Holiday Gifting
Music’s Gifting Digital Double Whammy

Mark Mulligan

11 Dec 2014

consumer behavior Consumer behaviour Music consumers

The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard. Release schedules are still geared towards the period and seasonal sales expectations, or least hopes, remain high. Yet gifting has been one of the biggest victims of the digital transition with digital gifting failing to capture the imagin...

Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

Mark Mulligan

5 Dec 2014

Music

This week we published our latest report: “Music Consumer Segmentation: From Lagging Indicators To Leading Indicators”. This report explores how music consumer segmentation needs a reboot for the streaming era.

Unlocking YouTube - How YouTube Will Change Music Subscriptions

Mark Mulligan

29 Oct 2014

Music Online video Uncategorised

YouTube is the globe’s leading digital music service but for its size delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in Content ID revenues only represents $0.

Unlocking YouTube
How YouTube’s Music Key Will Impact Subscriptions

Mark Mulligan

16 Oct 2014

consumer behavior Consumer behaviour Subscriptions

YouTube is the globe’s leading digital music service but it delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in Content ID revenues only represents $0.14 for each of its one billion users per year, since the launch of Content ID in 2007.

Announcing MIDIA'S Digital Music Services Global Benchmark

Mark Mulligan

7 Oct 2014

Music

MIDiA Research is pleased to announce the launch of its inaugural ‘Digital Music Services Global Benchmark’ report. Based on data from 40 of the leading digital music services across the globe, the report provides the definitive picture of the global landscape.