Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
Germany media consumption Q4 2024 Growth potential on all fronts
IMS Business Report 2025
Cultural movements A new take on mainstream for the fragmentation era
How Charli XCX leveraged the hyperpop scene into a global movement
Welcome to the brand new MIDiA
Music subscriber market shares 2024: Slowdown? What slowdown?
Music subscriber market shares Q4 2024 Full stream ahead
A model for a new music streaming industry
Recorded music market 2024: $36.2 billion, up 6.5%
Recorded music market shares 2024 Widening gaps
Music streaming consumer profile Q4 2024 Stabilisation and fandom slowdown
Craft versus character: the equation the music industry needs to fix
Why Spotify only hit profitability now (but will do so again)
AI is reshaping the music creator economy, and that change will reshape the music business
The unflattening of music
MIDiA Research 2025–2031 music creator tools forecasts AI comes to town
State of the music creator economy AI’s growing reach
What got you here won’t get you there: how Spotify built a new business
