Mark Mulligan | MIDiA Research

Independent label survey
Playing the volume game

Cover image for Independent label survey

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

January 2024

This report presents data from the 2023 MIDiA Research Independent Record Label survey The survey was fielded across three months in H1 2023, closing in May2023, with a sample size of 142 Topics covered...

MIDiA's 2024 predictions webinar
The algorithm is not listening

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Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell, Ben Woods and Ashleigh Millar

January 2024

Free Report

MIDiA analysts dive into our 2024 predictions, and why we believe the algorithm isn't listening. Watch the webinareither on YouTube or LinkedIn ....

MIDiA’s 2024 predictions: The algorithm is not listening

Mark Mulligan

18 Dec 2023

midia predictions

2024 predictions

tech predictions

November is one of my favourite times of year, as an analyst anyways. Why? Because it is when the MIDiA team pool their collective brainpower to formulate our end-of-year predictions. What gives our predictions...

min read

MIDiA’s 2024 predictions report
The algorithm is not listening

Cover image for MIDiA’s 2024 predictions report

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell and Ben Woods

December 2023

Business Strategy

2023 was another year of change and disruption. 2024 will be even more defined by change than the years that preceded it. But much of this change will be defined by reaction more than action. The unintended...

State of the music creator economy – The consumer era

Mark Mulligan

14 Dec 2023

Music creators

music creator tools

Creator Economy

MIDiA is excited to announce the publication of the latest edition of its annual ‘State of the music creator economy’ report. Based on months of research, MIDiA creator and consumer surveys, market...

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State of the music creator economy
The consumer era

Cover image for State of the music creator economy

Mark Mulligan

December 2023

The pandemic triggered a surge in the music creator economy, which brought with it an influx of external interest and investment. 2022 saw growth moderate, but the long-term outlook is not only strong,...

Patchwork / Fortnite

Mark Mulligan and Kriss Thakrar

December 2023

Read the case study …

Spotify re-positions two-tier licensing (we are getting closer, and it can be even better)

Mark Mulligan

24 Nov 2023

Two tier licensing

Streaming Royalties

Streaming

Spotify released a blog post laying out how it wants the world to understand its new two-tier royalty system. The positioning is clear, leading with the statement that it will drive “an additional $1...

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Why artist subscriptions are the perfect partner to two-tier licensing

Mark Mulligan

2 Nov 2023

Streaming

Spotify

Podcasts

With two-tier licensing now a thing , it is time to focus the discussion on how to add new components to the DSP ecosystem that will help long-tail artists continue to thrive in this brave new world. There...

min read

Solid progress
German music consumer user profile

Mark Mulligan

October 2023

Audience Insight

This report presents MIDiA consumer data for key music behaviours of German consumers All data is for Germany except when ‘all country average’ is referred to. This is the weighted average of all countries...

Two-tier licensing is about to become a reality

Mark Mulligan

24 Oct 2023

Streaming

Spotify

Streaming Royalties

With the dust still far from settled on the UMG / Deezer streaming royalty proposal, something even bigger is coming: Spotify is turning the concept into reality in Q1 2024. The behind-the-scenes conversations...

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Music has become a ‘just-in-time’ economy

Mark Mulligan

16 Oct 2023

Just in time

supply chains

Music creators

The modern day economy is built upon ‘just-in-time’ supply chains. This framework has enabled the benefits of consumerism that we have come to enjoy, such as next day delivery, out of season foods...

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Spotify’s audiobooks move is another brick in the audio wall

Mark Mulligan

4 Oct 2023

audiobooks

Spotify

Podcasts

Streaming has come a long way since its days as a pure music service for super fans. Spotify’s announcement that it is making 15 monthly audiobook hours available to premium subscribers is simply the...

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Latent potential
Japan music consumer user profile

Mark Mulligan and Tatiana Cirisano

September 2023

Music streaming

Audience Insight

This report presents MIDiA consumer data for key music behaviours of Japan’s consumers. The data covered includes streaming app usage, social app usage, key audio formats (radio, streaming, and podcasts),...

Streaming’s problems will not be fixed by royalties alone

Mark Mulligan

15 Sep 2023

Streaming Music

Music streaming

Streaming Royalties

UMG and Deezer’s artist-centric royalty proposal got the amount of attention both parties probably wanted , if not necessarily the type of attention they were after. However, the intent was to kick start...

min read

How to make artist centric artist centric

Mark Mulligan

6 Sep 2023

Streaming Royalties

Music streaming

Music Royalties

Deezer and UMG announced a major (in both senses of the word) shake up of streaming music royalties. This is arguably the biggest streaming market development in years, as it will set the tone for market-wide...

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AI, music rights, and known unknowns

Mark Mulligan

31 Aug 2023

AI

Music AI

artificial intelligence

The music industry is approaching a tipping point, with the building blocks of what will be the post-streaming era beginning to fall into place.The streaming era will make way for something new. Innovation,...

min read

Artist subscriptions are the superfan opportunity

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

August 2023

Key insights: Artist subscriptions are a pragmatic scalable solution to streaming’s growing problems, delivering value to fans, creators, and rightsholders When asked what would persuade them to pay...

Dance Cry Dance Break innovates subscriptions with artist storytelling

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

August 2023

Read the case study …

Superfans may not be super enough

Mark Mulligan

4 Aug 2023

Fandom

monetizing fandom

Superfans

There has been a lot of talk recently of music superfans and how they may be the shining light of the industry’s future. Little surprise, given how record labels are trying to establish superfans as...

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