Mark Mulligan | MIDiA Research

Music subscriber market shares 2022

Blog post by Mark Mulligan

7 Dec 2022

MIDiA has just released its annual ‘Music subscriber market shares’ report and dataset, with data for 23 DSPs across 33 different markets ( clients can access it here ). Here are some of the key global...

Music subscriber market shares 2022
Chinese Dragon

Report by Mark Mulligan

5 Dec 2022

£7,500.00 excl. VAT

Music

As the world edges towards a recession, the music streaming market continues to stand strong. Despite indications of slowdown in some markets, the global music subscriber market remains buoyant. Growth,...

DSP user profiles
Small is beautiful

Report by Mark Mulligan

29 Nov 2022

£3,000.00 excl. VAT

Spotify

YouTube

Deezer

With streaming music now in its mature growth stage in most leading music markets, differentiation will be key to unlocking further growth pockets. While this will likely require innovation in both product...

Will the recession change Big Tech’s view on entertainment?

Blog post by Mark Mulligan

25 Nov 2022

tech majors

recession

tech layoffs

Music start up Utopia just announced a round of layoffs , fitting into a much bigger dynamic that may reshape the entertainment landscape. There are many reasons why the coming global recession will be...

Artists – take our survey and get a free MIDiA report

Blog post by Mark Mulligan

15 Nov 2022

artists

independent artists

Artist survey

With 2022 coming to a close, and Spotify’s Wrapped just around the corner, artists are beginning to look back across the year at how they performed and what they have achieved, and whether it lines up...

The coming long-tail cull

Blog post by Mark Mulligan

8 Nov 2022

artists direct

the long tail

independent creators

When governments plan to introduce controversial new policies, they prepare the ground in advance (dropping hints in speeches, privately briefing journalists, etc.), so that by the time the new policy...

Why Amazon Music is primed for success

Blog post by Mark Mulligan

1 Nov 2022

Amazon Music

Streaming Music

dsps

Amazon Music today announced that it was extending the number of songs available on its Prime Music tier from two million to one hundred million. It is kind of a big deal, but not that big a deal when...

The music industry needs a new format

Blog post by Mark Mulligan

20 Oct 2022

lean through

music product strategy

music formats

Non-DSP streaming was one of – arguably the – differences between steady growth and stellar growth for the music business in 2021. With three billion dollars of retail revenues in 2021, non-DSP has...

TikTok Music could change the game

Blog post by Mark Mulligan

14 Oct 2022

TikTok

Resso

Music

There has been talk for some time now of TikTok parent ByteDance launching a music streaming service in Western markets. It already has Resso in Indonesia, India, and Brazil, but has spiked interest recently...

Label executives: take this survey and receive a free MIDiA report

Blog post by Mark Mulligan

12 Oct 2022

Music

Product Strategy

MIDiA is fielding a survey exploring the changing role of music streaming services in today’s music business and we want to hear your opinions. Specifically, we want to hear the opinions of record label...

The creator economy’s post-lockdown growth

Blog post by Mark Mulligan

6 Oct 2022

creator tools

creator economy

creators

The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money...

State of the music creator economy
Post-lockdown growth

Cover image for State of the music creator economy

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Sep 2022

£7,500.00 excl. VAT

Apple

Spotify

live

The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money...

Time to jump off the algorithm highway

Blog post by Mark Mulligan

30 Sep 2022

Music

Cultural Trends

Marketing Strategy

Life is perpetual change, so it is perhaps overdoing it to suggest that the music business is at a cultural pivot point. Yet, what comes next has the potential to be looked at, years from now, as a dividing...

NPR continues to capitalise on radio foundations in the podcast market

Case Study by Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

28 Sep 2022

Audio

Read the case study …

Radio audiences
A window of opportunity

Report by Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

25 Sep 2022

£3,000.00 excl. VAT

Streaming Music

Spotify

Radio

Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to...

Entertainment and the recession
How it will be impacted and how it should respond

Cover image for Entertainment and the recession

Report by Mark Mulligan

25 Sep 2022

£3,000.00 excl. VAT

Spotify

Amazon

Netflix

The world is facing a period of change and disruption that is unprecedented in modern times. With so many interconnected dynamics across consumer spending, economic cycles, the climate, and even geo-politics,...

WMG is moving beyond superstars – and that is a good thing

Blog post by Mark Mulligan

16 Sep 2022

Fandom

fragmented fandom

Streaming

Warner Music Group’s ( WMG’s) Steve Cooper recently stated that the major is no longer financially dependent on superstars – which is, of course, quite a different thing from not being culturally...

C.R.E.A.T.E. An entertainment manifesto

Blog post by Mark Mulligan

12 Sep 2022

Media and Marketing

Business Strategy

When we first formed MIDiA eight years ago, we saw the new entertainment world was going to require a new joined up approach for entertainment businesses. With the start of the ascent of the smartphone...

Web 3.0 is a lane, not a highway

Blog post by Mark Mulligan

2 Sep 2022

web 3.0

metaverse

Blockchain

Facebook was not the first web 2.0 company, but it was the one that took it mainstream to a global audience. Consumers’ digital lives would never be the same again. Whereas web 1.0 had enabled them to...

Inside the growing scene of neoperreo

Case Study by Mark Mulligan and Tatiana Cirisano

31 Aug 2022

Music

Read the case study …