Mark Mulligan

Why Spotify needs Russia

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Blog post by Mark Mulligan
Spotify’s delayed Russia launch finally happened this week . While it did not drive a stock price growth like the Josh Rogan deal did (the stock closed just 1 cent higher than the previous day’s close)…
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Time to stop playing the velocity game

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Blog post by Mark Mulligan
We all know that streaming has transformed consumption and business models alike, but this is not a ‘now-completed’ process. Instead it is one that continues to evolve at pace, and the dynamic of pace…
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Music Subscriber Market Shares Q1 2020

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Blog post by Mark Mulligan
WWDC would have been a perfect opportunity for Apple to announce another streaming milestone for Apple Music. It didn’t but the good news is that MIDiA already have a figure for Apple Music, as part…
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Just what is Tencent’s Endgame?

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Blog post by Mark Mulligan
Tencent’s combined  $200 million investment in WMG  follows on the heels of its $3.6 billion joint investment in Universal Music. It is hardly Tencent’s first investments in music, having spent $6.2…
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Music Streaming Needs a New Future

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Blog post by Mark Mulligan
While doing some research on the Chinese streaming market I came across  this fantastic UX tear down of Xiami Music . I recommend you read it in full. The day before I found  this – also must-read –article…
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New Webinar on What Comes After Lockdown

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Blog post by Mark Mulligan
Want to know what happens in the post-Lockdown era? Join us for our  free-to-attend Recovery Economics webinar   tomorrow  (Wednesday 10th June) at 4pm BST / 11am EST / 8am PT for insight on music,…
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Recovery Economics | Bounce Forward not Back

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Blog post by Mark Mulligan
COVID-19 social distancing measures caused unprecedented dislocation to the entertainment economy. With a recession now a question of ‘how bad’ rather than ‘if’, entertainment companies have to…
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The Music Industry’s Next Five Growth Drivers

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Blog post by Mark Mulligan
The risk with trying to imagine what the future might look like is to simply think it is going to be a brighter, shinier version of today. At this precise moment in time, this has perhaps never been truer.  …
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The Future of Live

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Blog post by Mark Mulligan
The almost total cessation of live music has sent shockwaves throughout the wider music industry. Though live companies are clearly at the epicentre, labels and streaming services are the in the blast…
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Artists – Have Your Voice Heard

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Blog post by Mark Mulligan
MIDiA is fielding its third biannual Artist Survey. Our two surveys last year were very successful and got hundreds of artist responses. MIDiA’s artist surveys takes the pulse of the artist community…
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