Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

Spotify’s audiobooks move is another brick in the audio wall

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Mark Mulligan

4 Oct 2023

Streaming has come a long way since its days as a pure music service for super fans. Spotify’s announcement that it is making 15 monthly audiobook hours available to premium subscribers is simply the...

min read

Latent potential
Japan music consumer user profile

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Mark Mulligan and Tatiana Cirisano

September 2023

Music streaming

Audience Insight

This report presents MIDiA consumer data for key music behaviours of Japan’s consumers. The data covered includes streaming app usage, social app usage, key audio formats (radio, streaming, and podcasts),...

Streaming’s problems will not be fixed by royalties alone

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Mark Mulligan

15 Sep 2023

Streaming Music

Music streaming

Streaming Royalties

UMG and Deezer’s artist-centric royalty proposal got the amount of attention both parties probably wanted , if not necessarily the type of attention they were after. However, the intent was to kick start...

min read

How to make artist centric artist centric

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Mark Mulligan

6 Sep 2023

Streaming Royalties

Music streaming

Music Royalties

Deezer and UMG announced a major (in both senses of the word) shake up of streaming music royalties. This is arguably the biggest streaming market development in years, as it will set the tone for market-wide...

min read

AI, music rights, and known unknowns

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Mark Mulligan

31 Aug 2023

artificial intelligence

The music industry is approaching a tipping point, with the building blocks of what will be the post-streaming era beginning to fall into place.The streaming era will make way for something new. Innovation,...

min read

Artist subscriptions are the superfan opportunity

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Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

August 2023

Key insights: Artist subscriptions are a pragmatic scalable solution to streaming’s growing problems, delivering value to fans, creators, and rightsholders When asked what would persuade them to pay...

Dance Cry Dance Break innovates subscriptions with artist storytelling

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Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

August 2023

Read the case study …

Superfans may not be super enough

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Mark Mulligan

4 Aug 2023

monetizing fandom

There has been a lot of talk recently of music superfans and how they may be the shining light of the industry’s future. Little surprise, given how record labels are trying to establish superfans as...

min read

Making sense of global music forecasts

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Mark Mulligan

20 Jul 2023

music forecasts

streaming music forecasts

streamign music revenues

MIDiA has been building global music forecasts for nearly a decade now, and I personally have been building them for nearly two decades. Throughout those years there have been many calls for the numbers...

min read

MIDiA Research 2023-2030 global music forecasts
Speed bump

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Mark Mulligan

June 2023

Business Strategy

A note on the 2023 edition 2022 was a tumultuous year for the global economy, with factors such as high rates of inflation, rising interest rates, a growing cost-of-living crisis, post-Covid supply chain...

The music industry’s tipping point is Right Here, Right Now

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Mark Mulligan

29 Jun 2023

virtual artists

streaming remuneration

Streaming is buckling under its own weight. The economics and structure that served it well in its first decade are not the ones that will get it through the next ten years. You might say that streaming...

min read

Apple’s Vision Pro is about a better today rather than a shinier tomorrow

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Mark Mulligan

6 Jun 2023

Media and Marketing

Business Strategy

Apple’s long anticipated VR move finally saw daylight in the shape of Vision Pro . What is particularly interesting about the launch and its subsequent coverage is that the conversation is more about...

min read

Data briefing
South Korea music market

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Mark Mulligan

June 2023

This report presents key music market metrics for South Korea. All data is domestic SouthKorean data unless otherwise stated below. The datasets leveraged for this report include: Music company financials...

AI will unlock creation rather than consumption

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Mark Mulligan

25 May 2023

artificial intelligence

Unlike most new technology hype cycles, the impact of AI on the world is already surpassing expectations. The current hype around AI far exceeds that of more recent tech, such as VR, NFTs, and 3D printing....

min read

The global dance music industry grew by 34% in 2022

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Mark Mulligan

11 May 2023

electronic music

Last week I was at the International Music Summit in Ibiza, the annual music industry business event. This year MIDiA compiled the annual IMS Music Business Report and I presented the findings at the opening...

min read

AI and the future of music
The future is already here

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Mark Mulligan, Hanna Kahlert and Tatiana Cirisano

May 2023

Spotify

SoundCloud

Netflix

Unlike most new technology hype cycles, the impact that artificial intelligence (AI) has on the world is already surpassing expectations. Within the music industry, AI will largely be an enabler and accelerant...

An AI-generated Drake and The Weeknd collab is shaking the music industry

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Mark Mulligan, Hanna Kahlert and Tatiana Cirisano

May 2023

Read the case study …

AI will transform music; the question is how?

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Mark Mulligan

18 Apr 2023

Artifical Intelligence

Every new technology goes through a period of being overhyped before the dust settles, and that technology either fades or builds steadily thereafter. Think 3D printing, VR, NFTs. In my 20+ years as a...

min read

Music fandom’s problem is TV’s opportunity

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Mark Mulligan

30 Mar 2023

Marketing Strategy

Music fandom is approaching a crisis point. The good news is that because of streaming, more people are listening to more music than ever and more artists are releasing music than at any time in the past....

min read

Recorded music market 2022
Reality bites

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Mark Mulligan

March 2023

tunecore

Music streaming

Kobalt

Following a spectacular year of growth in 2021, global recorded music revenue growth slowed significantly in 2022, due to the combined impact of global economic headwinds and growth slowdown in mature...

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