Mark Mulligan | MIDiA Research

A tale of two album releases
Gunna and The Weeknd

Cover image for A tale of two album releases

Case Study by Mark Mulligan and Tatiana Cirisano

31 Aug 2022

Music

Read the case study …

Scenes
A new lens for music marketing

Report by Mark Mulligan and Tatiana Cirisano

30 Aug 2022

£3,000.00 excl. VAT

Spotify

YouTube

Facebook

Entertainment consumption and fandom are fragmenting in the internet era as a result of the steady erosion of linear audiences, the rise of asynchronous consumption, and the increased sophistication of...

This is not a blip

Blog post by Mark Mulligan

26 Aug 2022

attention recession

recession

recession impact

When change happens it often takes the perspective of looking back years, or even decades, later to appreciate just how meaningful that change was. Other times, it happens so fast that it can be difficult...

Re-creating the creator economy

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

18 Aug 2022

£7,500.00 excl. VAT

Apple

Spotify

YouTube

Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators...

Re-creating the creator economy

Blog post by Mark Mulligan

18 Aug 2022

creator economy

creators

creator economics

Everyone is a creator! Or so goes the dismissive put down of many a traditional media executive when talking about the creator economy. But regardless of what your perspective on the creator economy might...

The attention recession meets the economic recession

Blog post by Mark Mulligan

22 Jul 2022

attention recession

recession

We are living in uncertain times. The cost-of-living crisis is hitting consumers’ pockets, driven by rising fuel and food prices. The effects of the pandemic are still present, the global economy may...

MIDiA music forecasts: the new era of growth

Blog post by Mark Mulligan

14 Jul 2022

music forecasts

music revenues

music industry

MIDiA has just published its latest music forecasts, available to clients in full here . Here are some of the highlights. 2021 was a huge year for the recorded music business with retail values up 23%...

How (and why) Billie Eilish won Glastonbury

Blog post by Mark Mulligan

6 Jul 2022

live music

fragmented fandom

BBC

Glastonbury returned to great fanfare after the pandemic-enforced break, which meant it was the first one since 2019. The music world has changed a lot since then, with streaming getting bigger than ever...

MIDiA Research 2022-2030 global music forecasts
The new era of growth

Cover image for MIDiA Research 2022-2030 global music forecasts

Report by Mark Mulligan

5 Jul 2022

£7,500.00 excl. VAT

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and labeltrade values and are in billions of US dollars...

The future of music
The rise of a counterculture industry

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Jun 2022

£7,500.00 excl. VAT

Consumer Behaviour

Spotify

Music creators

Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build...

Churn in the era of dynamic retention

Blog post by Mark Mulligan

24 Jun 2022

Churn

Video

Music

Kantar, a survey vendor, has been getting some attention by passing off consumer data as an actual measure of subscribers and suggesting that the music subscriber base actually declined in Q1 2022. It...

The attention recession
Post-peak behaviour

Report by Mark Mulligan

22 Jun 2022

£3,000.00 excl. VAT

Spotify

YouTube

Netflix

The global pandemic created a temporary boost to the attention economy, with all forms of entertainment benefiting. As life began to return to normal, this newfound time quickly started to erode, causing...

Why Spotify’s TAM is only part of the story

Blog post by Mark Mulligan

9 Jun 2022

TAM

addressable audience

Spotify

Spotify just held an investor day in which it ran through its vision for growth. Spotify has long touted the concept of its total addressable market (TAM), its path to a billion users and the role of emerging...

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

27 May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

The Attention Recession: How inflation and the pandemic are reshaping entertainment

Blog post by Mark Mulligan

25 May 2022

attention recession

attention economy

Media and Marketing

Netflix and Meta were the canaries in the proverbial mine for the attention recession and it is looking increasingly likely that difficult times lie ahead. If the attention crunch was not enough on its...

How the iPod changed everything

Blog post by Mark Mulligan

10 May 2022

ipod

iPhone

ipad

Apple just announced that it is finally ending production of the iPod . At 21 years of age, it outlived many of the dramatic changes it witnessed and triggered. In this age, dominated by streaming (and...

Music industry earnings 2021: Riding the wave

Blog post by Mark Mulligan

6 May 2022

Streaming Music

record labels

live music

Universal music’s Q1 2022 earnings showed continued growth but a noticeable slowdown in streaming growth, with streaming revenues up 12% year-on-year (YoY) in USD term compared to a growth of 35% one...

The attention recession has hit Spotify too

Blog post by Mark Mulligan

27 Apr 2022

Video

Music

Media and Marketing

Spotify added two million subscribers in Q1 2022. Yes, this incorporates the impact of 1.5 million lost Russian subscribers and is set against Netflix having lost 0.2 million subscribers over the same...

Music industry earnings 2021
Riding the wave

Cover image for Music industry earnings 2021

Report by Mark Mulligan

24 Apr 2022

£5,000.00 excl. VAT

Streaming Music

Spotify

Pandora

In this report MIDiA presents, contrasts and analyses headline financial metrics of 12 leading music industry companies across labels, publishers, streaming and live. The companies tracked represent more...

Forget peak Netflix, this is the attention recession

Blog post by Mark Mulligan

20 Apr 2022

peak attention economy

Peak Attention

attention economy

Forget peak Netflix, this is the attention recession Netflix’s Q1 2022 results caused a stir, with subscriber numbers down by 0.2 million from one quarter earlier. Some are calling this ‘peak Netflix’,...