OpenAI's Sora
From hype to pragmatism
OpenAI's Sora
Mark Mulligan
Mark is MIDiA’s founder and part of the music analyst team. He covers everything from market shares, to forecasts, to business models and product strategy across the music value chain.
Music isn’t getting worse, genre is
A couple of weeks ago Rick Beato put out a video titled “ The real reason why music is getting worse” . The core arguments centre around too many people making music, and tech making it both easier...
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Mainstream is the new niche
Five years ago, we made the call that ‘niche is the new mainstream’ . Today, this dynamic is so fundamental to music and culture that we are firmly in the stage of second order consequences. Superstars...
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Sustainability from chaos
How today’s artists find sustainable success in a turbulent music industry
Success in the modern music industry has been transformed by the streaming era. Previous markers and methods, such as national charts and radio plays, have been replaced by streaming playlists and social...
MIDiA Research 2024-2031 global music forecasts
Rise of the Global South
The 2024 edition of MIDiA’s global music forecast captures a market at a crossroads. With limited streaming user growth remaining in the West, revenue growth will be fuelled by price rises and ARPU increases,...
MIDiA Research 2024-2031 global music forecasts | Rise of the Global South
It appears to be the time of year for music forecasts. Today, MIDiA is proud to announce the release of our global music forecasts report, which marks the tenth year of us building these! The full 75+...
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Electronic music, fandom, and the rise of the Global South
I recently presented the tenth edition of the IMS Business Report at the Ibiza-based conference. In MIDiA’s second year creating the report, the findings reveal a global electronic music industry that...
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Bifurcation theory
How today’s music business will become two
The music business is bifurcating, with streaming emerging as the place for mainstream music and lean-back consumption, and social as the spiritual home of fandom and the creator economy. In this report...
Bifurcation theory | How today’s music business will become two
One of things we pride ourselves on at MIDiA is helping the marketplace peer over the horizon with disruptive, forward-looking ideas and vision. We have a long track record of doing this (you can find...
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Can’t cross the moat? Walk around it
The music business is bifurcating. On one side, a new AI, fandom, and creation centred business is coalescing. On the other, the traditional business is pulling the draw bridge over its moat by pushing...
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Fan economy: expanded rights are worth $3.5 billion, now what?
MIDiA recently, and exclusively, revealed that expanded rights now represent 10% of the recorded music market with revenues of $3.5 billion. These revenues, derived principally from monetising the brand...
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Is Audiomod the future of streaming, or just the beginning?
Recorded music market 2023
Back to life
After a slower 2022, the global recorded music market returned to strong growth in 2023. It was, however, also the first year that the artists direct segment lost market share, with changes to the streaming...
Global recorded music revenues grew by 9.8% in 2023
Growth is back! After a slower 2022, global recorded music revenues grew by 9.8% in 2023 to reach $35.1 billion, compared to 7.1% in 2022, which means that the market is now more than double (124.5%) the...
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MIDiA independent label and distributor survey
MIDiA is fielding its annual independent label and distributor survey . This is the chance for the independent sector to have its voice heard. Given all of the changes that are taking place in the streaming...
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Music creators – take our survey!
MIDiA is fielding its annual music creator survey and if you are a music creator we would like you to take part. Whether you are a songwriter, artist, producer, engineer, vocalist, DJ, instrumentalist,...
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Beyond the obvious
Building future-focused strategy
Business strategy has long been demarcated across sustaining and disruptive innovation. In the digital realm the latter has had the upper hand, but as digital enters a slower growth phase, sustaining innovation...
Music subscriber market shares 2023: New momentum
With UMG leading the charge to reshape the music industry into a more label-friendly form, 2023 may, with hindsight, go down as the year before everything changed . Whatever lies ahead though, new models...
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PLAY – music’s next chapter
The old maxim that change is the only constant feels tailor made for the 21stcentury music business. No sooner does the industry get its head around one paradigm shift then another one comes along. First...
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Music subscriber market shares Q3 2023
New momentum
This report presents MIDiA’s music subscriber market shares report and various MIDiA consumer surveys. All music subscriber data in this report refers to third quarters of each respective year. Numbers...