Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
AI music creators: music’s superfans
The future of labels Shifting sands
The future of music streaming: Change or be changed
The future of music streaming Change or be changed
Global recorded music revenues up 5.9% in H1 2025
H1 2025 music metrics Mixed fortunes
All eyes, no ears Why virality is not building fandom
Karra, bifurcation, and YouTube’s gain
MIDiA’s 2025 independent label survey
The unflattening of streaming
MIDiA Research 2025-2032 global music publishing forecasts A changing market
Music consumer behaviour Q1 2025 Mixed signals
MIDiA Research 2025-2032 global music forecasts | Recalibration
MIDiA Research 2025-2032 global music forecasts Recalibration
Streaming is both retail and radio – it shouldn’t be
MIDiA Music Creator Survey 2025
AI futures: Culture wars
AI futures Culture wars
