Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
The unflattening of streaming
MIDiA Research 2025-2032 global music publishing forecasts A changing market
Music consumer behaviour Q1 2025 Mixed signals
MIDiA Research 2025-2032 global music forecasts | Recalibration
MIDiA Research 2025-2032 global music forecasts Recalibration
Streaming is both retail and radio – it shouldn’t be
MIDiA Music Creator Survey 2025
AI futures: Culture wars
AI futures Culture wars
The new soft power and its hidden rules
Unintended consequences – the year ahead for streaming
Are we reaching peak fandom?
Germany media consumption Q4 2024 Growth potential on all fronts
IMS Business Report 2025
Cultural movements A new take on mainstream for the fragmentation era
How Charli XCX leveraged the hyperpop scene into a global movement
Welcome to the brand new MIDiA
Music subscriber market shares 2024: Slowdown? What slowdown?
