Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
AI will unlock creation rather than consumption
The global dance music industry grew by 34% in 2022
AI and the future of music The future is already here
An AI-generated Drake and The Weeknd collab is shaking the music industry
AI will transform music; the question is how?
Music fandom’s problem is TV’s opportunity
Recorded music market 2022 Reality bites
Recorded music market 2022 | Reality bites
Music creators and independent labels – have your voice heard!
Filling music streaming’s Disney+-shaped hole
Year of change Themes that will shape entertainment in 2023
Independent labels and distributors: take our survey!
Everyone hurts – the problem with ‘fixing’ streaming
Kill the campaign Music marketing needs branding, not direct response
How brand building freed Fred again.. from the song economy
MIDiA Research video subscription forecasts 2023-2030 APAC to the fore
Pivot point MIDiA 2023 predictions
Has the streaming slowdown arrived?
