Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
Filling music streaming’s Disney+-shaped hole
Year of change Themes that will shape entertainment in 2023
Independent labels and distributors: take our survey!
Everyone hurts – the problem with ‘fixing’ streaming
Kill the campaign Music marketing needs branding, not direct response
How brand building freed Fred again.. from the song economy
MIDiA Research video subscription forecasts 2023-2030 APAC to the fore
Pivot point MIDiA 2023 predictions
Has the streaming slowdown arrived?
MIDiA 2023 predictions webinar
2023 MIDiA predictions Pivot point
Music industry earnings Q3 2022 Pre-recession growth
Music industry revenues in review – what 2022 tells us about 2023
Music subscriber market shares 2022
Music subscriber market shares 2022 Chinese Dragon
DSP user profiles Small is beautiful
Will the recession change Big Tech’s view on entertainment?
