Mark Mulligan

Take Five (The Big Five Stories and Data You Need To Know)

Blog post by Mark Mulligan

19 Aug 2019

Spotify, price hike: Pricing is streaming’s big problem. With premium revenue growth set to slow and ARPU declining due to family plans, discounts, bundles etc., the business needs another way…

Take Five (The Big Five Stories and Data You Need to Know)

Blog post by Mark Mulligan

12 Aug 2019

Apple ups its artist analytics but do artists care? Kobalt and Spotify both helped reshape the music industry’s understanding of what role data should play and how it should be presented. Apple announced…

Backing Both Horses: The Thinking Behind Tencent’s UMG Stake

Blog post by Mark Mulligan

6 Aug 2019

As long expected, Tencent is poised to take a stake in Vivendi, reported to be 10%. While the news might not be surprising, there are a number of important factors at play: Tencent fast-tracked? Given…

Take Five (the big five stories and data you need to know) August 5th 2019

Blog post by Mark Mulligan

5 Aug 2019

Spotify - steady sailing, for now: Spotify hit 108 million subscribers in Q2 2019 – which is exactly what we predicted. Spotify continues to grow in line with the wider market, maintaining…

State of the Streaming Nation 3.0: Multi-Paced Growth

Blog post by Mark Mulligan

30 Jul 2019

Regular followers of MIDiA will know that one of our flagship releases is our State of the Streaming Nation report. Now into its third year, this report is the definitive assessment of the streaming music…

The Frank Ocean Days May Be Gone, but Streaming Disintermediation Is Just Getting Going

Blog post by Mark Mulligan

24 Jul 2019

Music Business Worldwide recently ran a story highlighting that both Spotify and Apple Music were backing independent artist (i.e. independent of record label rather than an indie label artist) Aaron Smith,…

State of the Podcast Nation

Report by Mark Mulligan

23 Jul 2019

The 20,000 Foot View: Podcasts are an overnight success many years in the making. Podcasts were first added to Apple’s iTunes ecosystem in 2005, only to then spend a long time in the shadows. Now,…

Artist Fandom
The Artist Marketing Playbook Needs Rewriting

Report by Mark Mulligan

19 Jul 2019

The 20,000 Foot View: The whole essence of fandom is being turned upside down. An emerging crop of streaming native artists is finding its audience in a much more targeted and efficient way than via…

New MIDiA Artist Survey – Take Part!

Blog post by Mark Mulligan

16 Jul 2019

Firstly, thanks to all of you who took part in our artist survey last year. If you did so, you should by now have received the link to the free report. If not, email us at info@midiaresearch and we’ll…

Independent Artists
The Music Industry Rewritten

Report by Mark Mulligan

12 Jul 2019

The 20,000 Foot View: The rise of independent artists is one of the most important changes to happen to the modern recorded music business. While traditional label models still dominate, ever more artists…

Independent Artists: The Age of Empowerment

Blog post by Mark Mulligan

11 Jul 2019

MIDiA is proud to announce an exclusive new report in conjunction with Amuse – Independent Artists: The Age of Empowerment . The report is based on a global survey of independent artists that we conducted…

Free-to-Attend Event: Monetising Fandom

Blog post by Mark Mulligan

10 Jul 2019

Join us on Wednesday 17 th July in central London for MIDiA’s next free-to-attend event: Monetising Fandom in a Fragmented Content Landscape. Regular attendees of our events will know that they combine…

The Artist Marketing Playbook Needs Rewriting

Blog post by Mark Mulligan

5 Jul 2019

The whole essence of fandom is being turned upside down. An emerging crop of streaming-native artists is finding its audience in a much more targeted and efficient way than via the traditional music marketing.…

Big Machine (Inadvertently) Just Did a Promo Ad for Label Services Deals

Blog post by Mark Mulligan

1 Jul 2019

The sales of Taylor Swift’s former label Big Machine Records to Scooter Braun has resulted in an ugly spat that has been played out very publicly. First Braun enthused about acquiring a ‘brilliant’…

State of the Music Publishing Nation

Report by Mark Mulligan and Zach Fuller

20 Jun 2019

The 20,000 Foot View: This report, a first from MIDiA dedicated to the music publishing space, addresses the most important trends in the industry. With 2018 seeing revenues continue their accelerated…

Spotify Takes Aim at Radio, Again

Blog post by Mark Mulligan

13 Jun 2019

Spotify has launched a radio-like feature set for premium subscribers in the US called Your Daily Drive. Although it is only positioned as a playlist, the content mix includes podcast news content…

The Classical Music Market
Streaming's Next Genre?

Cover image for The Classical Music Market

Report by Mark Mulligan, Zach Fuller and Keith Jopling

12 Jun 2019

Free Report

About this research This study was put together by MIDiA research from an online consumer survey of 8,000 adult music consumers across eight markets: the USA, UK, Germany, Austria, Denmark, Sweden, Mexico…

Here’s Why Apple Just Killed Off iTunes

Blog post by Mark Mulligan

4 Jun 2019

Apple CEO Tim Cook speaks during Apple's annual Worldwide Developers Conference in San Jose, California, U.S. June 3, 2019. REUTERS/Mason Trinca Apple has announced that it is closing iTunes and replacing…

Spotify Q1 2019 Earnings

Report by Mark Mulligan

31 May 2019

The 20,000 Foot View: Q1 2019 was a quarter of milestones for Spotify, hitting 100 million subscribers, launching in India and becoming a podcast company. However, it was also a quarter in which a number…

Profit Didn't Disappear, It Just Moved

Blog post by Mark Mulligan

31 May 2019

One of the recurring themes in analysis of tech businesses is the role of profit, and most often, the apparent lack of it – or at the very least, the way in which it plays second fiddle to growth. Amazon,…