Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
C.R.E.A.T.E. An entertainment manifesto
Web 3.0 is a lane, not a highway
Inside the growing scene of neoperreo
A tale of two album releases Gunna and The Weeknd
Scenes A new lens for music marketing
This is not a blip
Re-creating the creator economy
Re-creating the creator economy
The attention recession meets the economic recession
MIDiA music forecasts: the new era of growth
How (and why) Billie Eilish won Glastonbury
MIDiA Research 2022-2030 global music forecasts The new era of growth
The future of music The rise of a counterculture industry
Churn in the era of dynamic retention
The attention recession Post-peak behaviour
Why Spotify’s TAM is only part of the story
The Attention Recession How inflation and the pandemic are reshaping entertainment
The Attention Recession: How inflation and the pandemic are reshaping entertainment
