Reports: Cultural trends
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Social 2.0 Social media’s survival of the fittest, and how marketers fit in
Why TV is at risk of losing its cultural value
The future lies beyond tech – a long(er) read
The economic crunch will reorient consumption around reasons, not ways, to spend attention
Lean-through listening: how does context impact consumption?
Tumult at Twitter shines a light on a deflating tech bubble
Unlocking the saturation conundrum Key video trends going into 2023
After digital The search for a cheaper cultural moment
Vinyl now matters more to the music industry
The creator economy’s post-lockdown growth
How can entertainment reintroduce scarcity in a time of attention over-saturation?
The shift indoors Entertainment audiences’ search for the affordable and the meaningful
State of the music creator economy Post-lockdown growth
Time to jump off the algorithm highway
Games’ cultural role in the 2020s
What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?
The cost-of-living crisis will give rise to a new and powerful underground scene
WMG is moving beyond superstars – and that is a good thing
