Reports: Cultural trends
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The next AI battleground will be around datasets, not just functionality
Why TikTok and the future of social is now on trial
AI is impacting industry today; here is how it will affect culture tomorrow
The AI entertainment revolution How artificial intelligence will reshape media consumption
The industry’s narrative is not always the same as the artist's narrative: Redefining success for independent artists
Authenticity in the West versus artificiality in the East
Reintroducing scarcity How entertainment can find value amid the growing digital clutter
Making artists heard: Women in the music industry
ChatGPT raises new potential for NFTs
Artificial 'intelligence' is the new smartphone (for better and for worse)
Social 2.0 Social media’s survival of the fittest, and how marketers fit in
Why TV is at risk of losing its cultural value
The future lies beyond tech – a long(er) read
The economic crunch will reorient consumption around reasons, not ways, to spend attention
Lean-through listening: how does context impact consumption?
Tumult at Twitter shines a light on a deflating tech bubble
Unlocking the saturation conundrum Key video trends going into 2023
After digital The search for a cheaper cultural moment
