Reports: Cultural trends
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
"The meme made me do it": Why consumption often has nothing to do with what is being consumed
The cost-of-living crisis is here; it just has not hit entertainment yet
Andrew Tate, the manosphere and social media platform responsibility
This is not a blip
Hate-watching: The rise of contextual consumption
If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?
Re-creating the creator economy
Re-creating the creator economy
Has the NFT and crypto hype met its match in an IRL cost-of-living crisis?
Netflix sues Barlow and Bear: is all fair in love and content creation?
Are we headed towards subscription fatigue?
Minions versus Lightyear: a tale of two contrasting fandoms
How (and why) Billie Eilish won Glastonbury
Music streaming is failing to foster cultural moments – but it does not have to
Can Gamescom retain its appeal going forward?
The Kate Bush resurgence shows that music consumption has no time stamp
TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not
The creator economy goes beyond UGC
