Reports: Cultural trends
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
WMG is moving beyond superstars – and that is a good thing
What Gamescom and PAX West tell us about games’ cultural relevance in the 2020s
Games-video crossovers are coming of age
"The meme made me do it": Why consumption often has nothing to do with what is being consumed
The cost-of-living crisis is here; it just has not hit entertainment yet
Andrew Tate, the manosphere and social media platform responsibility
This is not a blip
Hate-watching: The rise of contextual consumption
If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?
Re-creating the creator economy
Re-creating the creator economy
Has the NFT and crypto hype met its match in an IRL cost-of-living crisis?
Netflix sues Barlow and Bear: is all fair in love and content creation?
Are we headed towards subscription fatigue?
Minions versus Lightyear: a tale of two contrasting fandoms
How (and why) Billie Eilish won Glastonbury
Music streaming is failing to foster cultural moments – but it does not have to
Can Gamescom retain its appeal going forward?
