Reports: Cultural trends
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
How can entertainment reintroduce scarcity in a time of attention over-saturation?
The shift indoors Entertainment audiences’ search for the affordable and the meaningful
State of the music creator economy Post-lockdown growth
Time to jump off the algorithm highway
Games’ cultural role in the 2020s
What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?
The cost-of-living crisis will give rise to a new and powerful underground scene
WMG is moving beyond superstars – and that is a good thing
What Gamescom and PAX West tell us about games’ cultural relevance in the 2020s
Games-video crossovers are coming of age
"The meme made me do it": Why consumption often has nothing to do with what is being consumed
The cost-of-living crisis is here; it just has not hit entertainment yet
Andrew Tate, the manosphere and social media platform responsibility
This is not a blip
Hate-watching: The rise of contextual consumption
If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?
Re-creating the creator economy
Re-creating the creator economy
