Product Strategy | MIDiA Research

Cultural trends

AI is the new digital ad industry… but the stakes are far greater

Cover image for AI is the new digital ad industry… but the stakes are far greater

Hanna Kahlert

9 Aug 2023

Zoom has been making the news this week over its controversial new terms and conditions that now allow the service (in theory) to utilise user data to train its AI-assisted features. While the company has reassured the public that they need to opt into the usage, which is necessary to use its AI fun...

min read

Barbenheimer, the Hollywood strikes, and AI: Is film at a cultural turning point?

Cover image for Barbenheimer, the Hollywood strikes, and AI: Is film at a cultural turning point?

Hanna Kahlert

20 Jul 2023

After an exciting boom period in film and TV productions made for digital-first streaming platforms, the downsides seem to be catching up. The Writers Guild of America (WGA) has been on strike since May 2nd (2023), signalling the biggest disruption to TV and film production since Covid-19.

min read

Less is more, but it’s already all ‘too much’: The rise of digital disengagement

Cover image for Less is more, but it’s already all ‘too much’: The rise of digital disengagement

Hanna Kahlert

5 Jul 2023

A new Europol report has predicted that as much as 90% of all content on the internet could be ‘synthetically generated’ (made or modified by AI) by 2026. That is a two-and-a-half-year window and closing, with the end result being only a small minority of online content having been conceived of,...

min read

The music industry’s tipping point is Right Here, Right Now

Cover image for The music industry’s tipping point is Right Here, Right Now

Mark Mulligan

29 Jun 2023

virtual artists

streaming remuneration

Streaming is buckling under its own weight. The economics and structure that served it well in its first decade are not the ones that will get it through the next ten years. You might say that streaming is going through its ‘start up to scale up’ phase.

min read

Social platforms are going niche: the end of copycat features

Cover image for Social platforms are going niche: the end of copycat features

Hanna Kahlert

28 Jun 2023

It has long been a recurring strategy for social platforms to borrow one another’s successful features – to the benefit of the incumbents, and the difficulty of new players trying to break through.

min read

The tap water music industry needs to become a bottled one

Cover image for The tap water music industry needs to become a bottled one

Kriss Thakrar

20 Jun 2023

Music streaming

Creator economy

Music and water are often compared to each other in the streaming age. There are many ways to express this analogy, but the bottom line is that music is becoming commoditised. To clarify, commoditisation is the erosion of a product from one that is highly differentiated and highly priced (with high ...

min read

Are we approaching the age of digital disengagement?

Cover image for Are we approaching the age of digital disengagement?

Hanna Kahlert

1 Jun 2023

Media and Marketing

Cultural trends

Digital entertainment, despite its mild correction from the lockdown-boom period, is still at record levels of engagement. More content is being created than ever before, more efficiently and cost-effectively, across games, music, and video.

min read

AI will unlock creation rather than consumption

Cover image for AI will unlock creation rather than consumption

Mark Mulligan

25 May 2023

artificial intelligence

Unlike most new technology hype cycles, the impact of AI on the world is already surpassing expectations. The current hype around AI far exceeds that of more recent tech, such as VR, NFTs, and 3D printing.

min read

The new need for scarcity, and why the next big leap in entertainment has not happened yet

Cover image for The new need for scarcity, and why the next big leap in entertainment has not happened yet

Hanna Kahlert

11 May 2023

AI has dominated discourse in the entertainment industry and beyond for most of this year. As a tool it poses opportunities for some and threats for others. As a dynamic shift it will usher in a content boom that will make the previous few years of streaming dilution and attention saturation seem sm...

min read

Embrace, enhance or hinder: What will AI do for you, the creator?

Cover image for Embrace, enhance or hinder: What will AI do for you, the creator?

Kriss Thakrar

3 May 2023

Creator economy

There has been an abundance of coverage and conversation around AI, and it is unlikely to fade away any time soon. There is a question of how AI will change the music industry and broader creator economy.

min read

Why AI generation might be just what music needs

Cover image for Why AI generation might be just what music needs

Tatiana Cirisano

25 Apr 2023

artificial intelligence

Music streaming

In her hit ‘Saoko’, Rosalía celebrates her multi-dimensionality, singing (translated from Spanish): “I contradict myself, I transform / I’m everything, I transform”. As artists navigate the world of AI-generated music, her words might become a mantra.

min read

Solving the problems of AI require defining what it is… and these lines are tricky to draw

Cover image for Solving the problems of AI require defining what it is… and these lines are tricky to draw

Hanna Kahlert

20 Apr 2023

Media and Marketing

Universal Music Group has released a statement asking streaming platforms like Spotify and Apple Music to stop allowing AI’s to train on their datasets, and to remove AI music (largely in the wake of the viral AI-generated hit ‘Heart On My Sleeve’, made in the style of The Weeknd and Drake).

min read

AI will transform music; the question is how?

Cover image for AI will transform music; the question is how?

Mark Mulligan

18 Apr 2023

Artifical Intelligence

Every new technology goes through a period of being overhyped before the dust settles, and that technology either fades or builds steadily thereafter. Think 3D printing, VR, NFTs. In my 20+ years as a media and tech analyst, only three technologies have had a level of hype that felt like it was goin...

min read

The next AI battleground will be around datasets, not just functionality

Cover image for The next AI battleground will be around datasets, not just functionality

Hanna Kahlert

12 Apr 2023

The conversation about AI has permeated every level of every industry, from architecture to music to politics. What it is, what it can do, and what it should be allowed to do are all hot topics –and yet, the answers are perhaps more simplistic than might be expected from all the hype.

min read

Why TikTok and the future of social is now on trial

Cover image for Why TikTok and the future of social is now on trial

Hanna Kahlert

5 Apr 2023

The last two weeks have seen social platforms, especially TikTok, abuzz with clips of TikTok CEO Shou Zi Chew’s hearing before the US congress, answering lawmakers’ questions about the social media app’s data protections for users and its relationship with China.

min read

AI is impacting industry today; here is how it will affect culture tomorrow

Cover image for AI is impacting industry today; here is how it will affect culture tomorrow

Hanna Kahlert

29 Mar 2023

artificial intelligence

It is clear that AI is here to stay – and its impact on digital entertainment (and beyond) will be as tectonic as the emergence of the smartphone . Already, business developers are using OpenAI’s GPT-4 to write everything from product-centric poems about coffee machines to marketing plans and pr...

min read

The AI entertainment revolution
How artificial intelligence will reshape media consumption

Cover image for The AI entertainment revolution

Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston

March 2023

Innovation

Creators

YouTube

2023 has been jump-started by rapid progression in the adoption of artificial intelligence (AI). From the launch of ChatGPT to AI-powered DJs, this technology is revolutionising common practices, impacting consumers, creators, and industry leaders alike.

The industry’s narrative is not always the same as the artist's narrative: Redefining success for independent artists

Cover image for The industry’s narrative is not always the same as the artist's narrative: Redefining success for independent artists

Keith Jopling

6 Mar 2023

Creator economy

Last weekend, there was a fascinating quote from Maseo of hip hop legends De La Soul in the UK Guardian: “On our second album, we learned the importance of controlling the narrative. I learned early on that a hit record can hurt your entire body of work if you let the industry control your narrati...

min read

Authenticity in the West versus artificiality in the East

Cover image for Authenticity in the West versus artificiality in the East

Ashleigh Millar

23 Feb 2023

artificial intelligence

virtual reality

You might have heard the term “deinfluencing” floating around the internet recently. For context, earlier this year, a popular American TikTok beauty influencer, Mikayla Nogueira, took to the app to promote L’Oréal’s new ‘Telescopic Lift’ mascara , a brand with which she is a paid partn...

min read

Reintroducing scarcity
How entertainment can find value amid the growing digital clutter

Cover image for Reintroducing scarcity

Hanna Kahlert

February 2023

Apple TV

Disney

Instagram

Games, sports, music, video, audio, and social content all compete not only for consumers’ attention (and money), but also their fandom. However, the oversaturation of content is devaluing entertainment itself, by overly commodifying it. Entertainment businesses and content providers will need to rethink how to generate better value for audiences...

‹
1
2
3
4
5
6
7
8
9
10
...
13
14
›

Showing 81 to 100 of 280 results.