Product Strategy | MIDiA Research

Cultural trends

The new need for scarcity, and why the next big leap in entertainment has not happened yet

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Hanna Kahlert

11 May 2023

AI has dominated discourse in the entertainment industry and beyond for most of this year. As a tool it poses opportunities for some and threats for others. As a dynamic shift it will usher in a content boom that will make the previous few years of streaming dilution and attention saturation seem sm...

min read

Embrace, enhance or hinder: What will AI do for you, the creator?

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Kriss Thakrar

3 May 2023

Creator economy

There has been an abundance of coverage and conversation around AI, and it is unlikely to fade away any time soon. There is a question of how AI will change the music industry and broader creator economy.

min read

Why AI generation might be just what music needs

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Tatiana Cirisano

25 Apr 2023

artificial intelligence

Music streaming

In her hit ‘Saoko’, Rosalía celebrates her multi-dimensionality, singing (translated from Spanish): “I contradict myself, I transform / I’m everything, I transform”. As artists navigate the world of AI-generated music, her words might become a mantra.

min read

Solving the problems of AI require defining what it is… and these lines are tricky to draw

Cover image for Solving the problems of AI require defining what it is… and these lines are tricky to draw

Hanna Kahlert

20 Apr 2023

Media and Marketing

Universal Music Group has released a statement asking streaming platforms like Spotify and Apple Music to stop allowing AI’s to train on their datasets, and to remove AI music (largely in the wake of the viral AI-generated hit ‘Heart On My Sleeve’, made in the style of The Weeknd and Drake).

min read

AI will transform music; the question is how?

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Mark Mulligan

18 Apr 2023

Artifical Intelligence

Every new technology goes through a period of being overhyped before the dust settles, and that technology either fades or builds steadily thereafter. Think 3D printing, VR, NFTs. In my 20+ years as a media and tech analyst, only three technologies have had a level of hype that felt like it was goin...

min read

The next AI battleground will be around datasets, not just functionality

Cover image for The next AI battleground will be around datasets, not just functionality

Hanna Kahlert

12 Apr 2023

The conversation about AI has permeated every level of every industry, from architecture to music to politics. What it is, what it can do, and what it should be allowed to do are all hot topics –and yet, the answers are perhaps more simplistic than might be expected from all the hype.

min read

Why TikTok and the future of social is now on trial

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Hanna Kahlert

5 Apr 2023

The last two weeks have seen social platforms, especially TikTok, abuzz with clips of TikTok CEO Shou Zi Chew’s hearing before the US congress, answering lawmakers’ questions about the social media app’s data protections for users and its relationship with China.

min read

AI is impacting industry today; here is how it will affect culture tomorrow

Cover image for AI is impacting industry today; here is how it will affect culture tomorrow

Hanna Kahlert

29 Mar 2023

artificial intelligence

It is clear that AI is here to stay – and its impact on digital entertainment (and beyond) will be as tectonic as the emergence of the smartphone . Already, business developers are using OpenAI’s GPT-4 to write everything from product-centric poems about coffee machines to marketing plans and pr...

min read

The AI entertainment revolution
How artificial intelligence will reshape media consumption

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Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston

March 2023

Innovation

Creators

YouTube

2023 has been jump-started by rapid progression in the adoption of artificial intelligence (AI). From the launch of ChatGPT to AI-powered DJs, this technology is revolutionising common practices, impacting consumers, creators, and industry leaders alike.

The industry’s narrative is not always the same as the artist's narrative: Redefining success for independent artists

Cover image for The industry’s narrative is not always the same as the artist's narrative: Redefining success for independent artists

Keith Jopling

6 Mar 2023

Creator economy

Last weekend, there was a fascinating quote from Maseo of hip hop legends De La Soul in the UK Guardian: “On our second album, we learned the importance of controlling the narrative. I learned early on that a hit record can hurt your entire body of work if you let the industry control your narrati...

min read

Authenticity in the West versus artificiality in the East

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Ashleigh Millar

23 Feb 2023

artificial intelligence

virtual reality

You might have heard the term “deinfluencing” floating around the internet recently. For context, earlier this year, a popular American TikTok beauty influencer, Mikayla Nogueira, took to the app to promote L’Oréal’s new ‘Telescopic Lift’ mascara , a brand with which she is a paid partn...

min read

Reintroducing scarcity
How entertainment can find value amid the growing digital clutter

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Hanna Kahlert

February 2023

Apple TV

Disney

Instagram

Games, sports, music, video, audio, and social content all compete not only for consumers’ attention (and money), but also their fandom. However, the oversaturation of content is devaluing entertainment itself, by overly commodifying it. Entertainment businesses and content providers will need to rethink how to generate better value for audiences...

Making artists heard: Women in the music industry

Cover image for Making artists heard: Women in the music industry

Hanna Kahlert

1 Feb 2023

Cultural trends

In and among the chaos of Eurosonic, MIDiA sat down for a fireside chat with artist Marina Herlop to talk about what it is like to be a producer in the music industry today. Or, more specifically, what it is like to be a female music producer – who are wildly outnumbered by men, at 38 to 1 .

min read

ChatGPT raises new potential for NFTs

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Hanna Kahlert

25 Jan 2023

Media and Marketing

Cultural trends

AI is here with a quickly-growing army of bots that will happily make anything a user commands, be that do their homework, write them a song, draw them concept art of a film they wish had happened – and undoubtedly more to come.

min read

Artificial 'intelligence' is the new smartphone (for better and for worse)

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Hanna Kahlert

11 Jan 2023

Media and Marketing

Long have we awaited the coming of the next new smartphone moment . 2022 saw some false starts: the metaverse, NFTs, VR (again). All have lingered in the shadows of their own potential, with no real momentum elsewhere.

min read

Social 2.0
Social media’s survival of the fittest, and how marketers fit in

Cover image for Social 2.0

Ashleigh Millar

December 2022

YouTube

Netflix

Facebook

The history of social media has long been defined by continual evolution and iteration, but now shifts across the value chain are becoming more substantive, heralding a new era. Social platforms themselves are changing, and so too are the attitudes, expectations, and behaviours of their users, with audiences’ appetites for carefully curated, heav...

Why TV is at risk of losing its cultural value

Cover image for Why TV is at risk of losing its cultural value

Hanna Kahlert

21 Dec 2022

Warner Bros Discovery

Humans have been telling stories since they first looked at the sky and decided that clusters of stars resembled scorpions and centaurs. Storytelling is intrinsic to culture. It builds relationships, religions, national identities, and hope in dark times.

min read

The future lies beyond tech – a long(er) read

Cover image for The future lies beyond tech – a long(er) read

Hanna Kahlert

14 Dec 2022

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question : is this it for the tech industry? Planning for 2023 seems to mean planning for disruption, an...

min read

The economic crunch will reorient consumption around reasons, not ways, to spend attention

Cover image for The economic crunch will reorient consumption around reasons, not ways, to spend attention

Hanna Kahlert

30 Nov 2022

Media and Marketing

Cultural trends

The past few weeks have demonstrated that the economic downturn is not only affecting consumer spending, but corporate strategy as well. Venture capital investors are rethinking red flags , Amazon is rethinking its long-term bets , Facebook has acknowledged a downturn in consumer reach, and Twitter ...

min read

Lean-through listening: how does context impact consumption?

Cover image for Lean-through listening: how does context impact consumption?

Hanna Kahlert

23 Nov 2022

Media and Marketing

Cultural trends

Streaming has changed music listening dramatically, turning what was once a thoughtful, attention-intensive activity to a primarily ambient background media format. Or has it? Elevator jazz is far older than YouTube’s ‘lo-fi playlist to chill / elevator to’, and the invention of headphones and...

min read

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