Reports: Cultural trends
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Another Fake Drake? AI is decoupling artists and their voices (and there’s no coming back)
GTA 6 will solidify gaming's role at the heart of entertainment
Audience agency and the value of social media: the rise of the “digitine”
Kendrick vs. Drake is a rare ‘mainstream’ moment — and streaming is on the sidelines
We need ‘real’ artists for the return to reality
Bifurcation theory | How today’s music business will become two
Can’t cross the moat? Walk around it
The cultural pendulum swing is coming back around
The techification of entertainment (and why it needs to reverse)
Fan economy: expanded rights are worth $3.5 billion, now what?
Reddit’s IPO is a nail in the coffin for the centralised internet
Gender inequality in music mirrors the challenges of streaming… as do its opportunities for change
What would a post-TikTok (US) future look like?
Music has a gender problem — why do women bear the burden of fixing it?
Music creators – take our survey!
Format versus context: Can a YouTuber make it on TV?
One stream’s trash, another stream’s treasure – if everything’s niche, what success can you measure?
Instagram is becoming Facebook. So where do all the people go?
