Reports: Cultural trends
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
How the DNA of a hit changed in the last five years
Meritocracy only works if the door is open in the first place: International Women’s Day in 2025
YouTube is winning emerging markets by being social – and format-flexible
Mining fandom: Music’s Drive to Survive moment
Bootlegging is the scourge of many industries. Could it be music’s greatest strength?
The unflattening of music
Jersey club in Berlin | Behind the scenes and sounds of 2025
Creators and the creator economy Defining the undefinable
Sounds of 2025 | MIDiA and Splice name Pluggnb music’s fastest-growing genre
The future is podcast scenes: What podcasters can learn from history podcast success
How a US TikTok ban could accelerate the rise of the Global South
Audiobooks enter their entertainment era
Musk calls UK government ‘tyrannical’ and TikTok could leave the US: is global culture going regional again?
MIDiA’s five games trends to watch in 2025
The BlueSky migration: How cultural shifts can disrupt even the most established social media platforms
Info-tainment, Kamala’s campaign failure, and the distortive role of social media marketing
Social platforms are eating passive entertainment. Are games eating social?
AI, dead internet theory, and why analogue is a future-proof business strategy
