Product Strategy | MIDiA Research

Solving the problems of AI require defining what it is… and these lines are tricky to draw

Hanna Kahlert

20 Apr 2023

Universal Music Group has released a statement asking streaming platforms like Spotify and Apple Music to stop allowing AI’s to train on their datasets, and to remove AI music (largely in the wake of...

min read

AI will transform music; the question is how?

Mark Mulligan

18 Apr 2023

AI music

Paid Content

Artifical Intelligence

Every new technology goes through a period of being overhyped before the dust settles, and that technology either fades or builds steadily thereafter. Think 3D printing, VR, NFTs. In my 20+ years as a...

min read

The next AI battleground will be around datasets, not just functionality

Hanna Kahlert

12 Apr 2023

AI

privacy

data privacy

The conversation about AI has permeated every level of every industry, from architecture to music to politics. What it is, what it can do, and what it should be allowed to do are all hot topics –and...

min read

Why TikTok and the future of social is now on trial

Hanna Kahlert

5 Apr 2023

TikTok

social

twitter

The last two weeks have seen social platforms, especially TikTok, abuzz with clips of TikTok CEO Shou Zi Chew’s hearing before the US congress, answering lawmakers’ questions about the social media...

min read

AI is impacting industry today; here is how it will affect culture tomorrow

Hanna Kahlert

29 Mar 2023

AI

chat GPT

artificial intelligence

It is clear that AI is here to stay – and its impact on digital entertainment (and beyond) will be as tectonic as the emergence of the smartphone . Already, business developers are using OpenAI’s GPT-4...

min read

The AI entertainment revolution
How artificial intelligence will reshape media consumption

Cover image for The AI entertainment revolution

Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston

March 2023

Innovation

YouTube

google

2023 has been jump-started by rapid progression in the adoption of artificial intelligence (AI). From the launch of ChatGPT to AI-powered DJs, this technology is revolutionising common practices, impacting...

The industry’s narrative is not always the same as the artist's narrative: Redefining success for independent artists

Keith Jopling

6 Mar 2023

Streaming

Creator Economy

Marketing

Last weekend, there was a fascinating quote from Maseo of hip hop legends De La Soul in the UK Guardian: “On our second album, we learned the importance of controlling the narrative. I learned early...

min read

Authenticity in the West versus artificiality in the East

Ashleigh Millar

23 Feb 2023

AI

artificial intelligence

virtual reality

You might have heard the term “deinfluencing” floating around the internet recently. For context, earlier this year, a popular American TikTok beauty influencer, Mikayla Nogueira, took to the app to...

min read

Reintroducing scarcity
How entertainment can find value amid the growing digital clutter

Hanna Kahlert

February 2023

Apple TV

Disney

Instagram

Games, sports, music, video, audio, and social content all compete not only for consumers’ attention (and money), but also their fandom. However, the oversaturation of content is devaluing entertainment...

Making artists heard: Women in the music industry

Hanna Kahlert

1 Feb 2023

Music

Cultural Trends

In and among the chaos of Eurosonic, MIDiA sat down for a fireside chat with artist Marina Herlop to talk about what it is like to be a producer in the music industry today. Or, more specifically, what...

min read

ChatGPT raises new potential for NFTs

Hanna Kahlert

25 Jan 2023

Media and Marketing

Cultural Trends

NFT

AI is here with a quickly-growing army of bots that will happily make anything a user commands, be that do their homework, write them a song, draw them concept art of a film they wish had happened –...

min read

Artificial 'intelligence' is the new smartphone (for better and for worse)

Hanna Kahlert

11 Jan 2023

Media and Marketing

AI

ChatGPT

Long have we awaited the coming of the next new smartphone moment . 2022 saw some false starts: the metaverse, NFTs, VR (again). All have lingered in the shadows of their own potential, with no real momentum...

min read

Social 2.0
Social media’s survival of the fittest, and how marketers fit in

Ashleigh Millar

December 2022

YouTube

Netflix

Facebook

The history of social media has long been defined by continual evolution and iteration, but now shifts across the value chain are becoming more substantive, heralding a new era. Social platforms themselves...

Why TV is at risk of losing its cultural value

Hanna Kahlert

21 Dec 2022

Fandom

tv shows

Warner Bros Discovery

Humans have been telling stories since they first looked at the sky and decided that clusters of stars resembled scorpions and centaurs. Storytelling is intrinsic to culture. It builds relationships, religions,...

min read

The future lies beyond tech – a long(er) read

Hanna Kahlert

14 Dec 2022

metaverse

NFTs

VR

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question...

min read

The economic crunch will reorient consumption around reasons, not ways, to spend attention

Hanna Kahlert

30 Nov 2022

Media and Marketing

Cultural Trends

The past few weeks have demonstrated that the economic downturn is not only affecting consumer spending, but corporate strategy as well. Venture capital investors are rethinking red flags , Amazon is rethinking...

min read

Lean-through listening: how does context impact consumption?

Hanna Kahlert

23 Nov 2022

Media and Marketing

Cultural Trends

Streaming has changed music listening dramatically, turning what was once a thoughtful, attention-intensive activity to a primarily ambient background media format. Or has it? Elevator jazz is far older...

min read

Tumult at Twitter shines a light on a deflating tech bubble

Hanna Kahlert

17 Nov 2022

tech

Vinyl now matters more to the music industry

Keith Jopling

11 Oct 2022

Spotify

Streaming Music

Music

It is the final quarter of 2022 and almost time for Spotify Wrapped – that thrilling rush of data that knows more about your music listening habits than you do yourself. However, my Wrapped will be redundant...

min read

The creator economy’s post-lockdown growth

Mark Mulligan

6 Oct 2022

creator tools

Creator Economy

creators

The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money...

min read