Reports: Cultural trends
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The BlueSky migration: How cultural shifts can disrupt even the most established social media platforms
Info-tainment, Kamala’s campaign failure, and the distortive role of social media marketing
Social platforms are eating passive entertainment. Are games eating social?
AI, dead internet theory, and why analogue is a future-proof business strategy
AI podcasts: Google’s NotebookLM will disrupt — not destroy — podcasting
As audio goes long-form, podcasts and audiobooks converge
Analogue revival A cultural pendulum swing
BlueSky benefits from X’s Brazil ban: a fragmenting social ecosystem is shaky ground for incumbents
‘Song of the summer’ may be dead, but 2024 was the summer of song
Instagram and the download-delete cycle: a cultural shift for social platforms
The future of AI-generated audiobooks is here
Algorithms, AI, truth, and trust: why social platforms should be worried about the riots
Music isn’t getting worse, genre is
Commodification’s kickbacks: trends emerging in the pendulum swing back from content overload and AI
Mainstream is the new niche
Death of the town square Social fragmentation and a decentralised digital future
Another Fake Drake? AI is decoupling artists and their voices (and there’s no coming back)
GTA 6 will solidify gaming's role at the heart of entertainment
