Cultural trends

Recession Impact
How an Economic Downturn Could Reshape Digital Media

Cover image for Recession Impact
Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller
Ten years on from the credit crunch, the global economy could be poised to enter another economic recession. Many of the underlying causes of the credit crunch remain in place, due to governments lacking the appetite for the structural reform required to right the faults in the global financial system that catalysed the slowdown.
Read more …

Privacy concerns and digital advertisers: Why brands that demand attention will lose out in the post-peak shift of the attention economy

Hanna Kahlert
Mid-2019 sees the digital market mid-quagmire. The saturation of the attention economy is driving further and further competition between brands to create propositions that can stand out enough to earn adoption, in a market where overwhelming choice vastly outweighs the total adoption potential of c...
min read
Read more …