Reports: Cultural trends
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Is the rising popularity of the BeReal app proof that raw authenticity is the social media trend of 2022?
The Covid entertainment boom is over
Meta’s 2024 vision for AR glasses demonstrates the tech barrier to the metaverse
Fake artists are what happens when fandom dies
From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy
The metaverse hype will need to account for screen fatigue in an increasingly digital world
Why Dolly Parton may want to wait before selling her catalogue
“Creativity has no genre”: What it takes to make it in music
Epic Games, Bandcamp, and fandom for the ‘me’ generation
Social media has become the default news platform for digital natives (for better and / or worse)
The Oscars in 2022 – Attempting to hold the line against digital disruption
If Web3 is so forward-thinking, why is it so male dominated?
BE THE CHANGE: Measuring the music industry’s inclusivity and diversity issue
Why Spotify cannot afford to make it three out of three with podcasts
The music industry (still) has a culture problem
From binging to burnout: the creator economy’s fault line
Spotify chose audio over music, but bigger decisions lie ahead
Hybrid futures MIDiA 2022 predictions
