Product Strategy | MIDiA Research

Cultural trends

Creator tools are changing the power dynamic of audiences and platforms

Cover image for Creator tools are changing the power dynamic of audiences and platforms

Hanna Kahlert

31 Aug 2021

As ever, the maturation of markets begs the question: “what next?” – and we have now hit this point with streaming, as the ‘ big bang’ moment of D2C video streaming platforms coincides with the slowing growth of Spotify and the pandemic-driven struggle of independent artists to make revenue on their creative output.

min read

Chinese limits on gaming are more about the long-term, rather than short-term impacts

Cover image for Chinese limits on gaming are more about the long-term, rather than short-term impacts

Karol Severin

31 Aug 2021

Audience engagement

A new regulation announced by the National Press and Publication Administration issues new rules around games engagement of under 18s. As reported by the Wall Street Journal, the new rules will allow no online video games to be played during the school week, and only permits one hour of play per day on Fridays, weekends and public holidays.

min read

Middle East’s ESMAA points the way for music rights in emerging markets

Cover image for Middle East’s ESMAA points the way for music rights in emerging markets

Srishti Das

20 Aug 2021

emerging markets

The importance of emerging markets for the next growth story in the music industry is resulting in labels and streaming services prioritising growth in these territories. In addition to resolving the industries growth problem, these new markets are going to change the superstar business.

min read

Facebook just got into social music; the industry should take note

Cover image for Facebook just got into social music; the industry should take note

Hanna Kahlert

12 Aug 2021

social music app

Facebook has just rolled out a new option to share clips of music videos to its Stories , which will be fully available to users by August 16th. The move has two main sets of implications. On the music side, we (should) have known that social music will be the next stage of innovation for the industry essentially since TikTok started rocketing users to stardom overnight, as meanwhile young people – digital natives who tend to be hyper-social – started to pick up instruments at unprecedented rates .

min read

Fandom’s Icarus phenomenon: The hype cycle of the attention economy

Cover image for Fandom’s Icarus phenomenon: The hype cycle of the attention economy

Hanna Kahlert

6 Aug 2021

attention economy peak

Attention economy

Fandom is now entrenched as the success determinator of the saturated attention economy. With so much entertainment competing at all times, it is sentiment which draws audiences back for more. Rather than purely “I like this” – there is, after all, so much to like – fandom is more than the substantive quality of productions or storytelling.

min read

Emerging markets may be about to change the superstar business

Cover image for Emerging markets may be about to change the superstar business

Mark Mulligan

2 Jul 2021

emerging markets

anglo repertoire

The traditional recorded music business was all about selling units, which naturally meant that the most important markets were not the most populous but the wealthiest. Throughout the late 20thcentury this created a ‘global’ market that was dominated by North America, Europe and a few others.

min read

The subscription market model has now taken over consumption, but will it reach a saturation point?

Cover image for The subscription market model has now taken over consumption, but will it reach a saturation point?

Hanna Kahlert

25 Jun 2021

When the balance of Netflix’s value proposition swung from mail-delivered DVDs to the then-mind-blowing idea of a streaming service, the implications stretched far wider than for the movie and TV industry.

min read

How Bandcamp could really fix the music business

Cover image for How Bandcamp could really fix the music business

Mark Mulligan

25 Jun 2021

Independent artists

Streaming Music

“A thought: has streaming become the place to address consumers and the likes of Bandcamp the places to engage fans? i.e., fans and fandom inherently matter less on streaming because it/they are a minority.

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The paradox of small

Cover image for The paradox of small

Mark Mulligan

18 Jun 2021

independent creators

creator culture

When the history books are written about our current times, the rise of creator culture will likely go down as one of the most impactful paradigm shifts. It is a dynamic that extends far beyond music, but it is impacting the music industry more directly than it is other entertainment industries – in large part because the music business is not yet set up for the economies of micro audiences.

min read

The sensationalisation of news comes head-to-head with Euro 2020

Cover image for The sensationalisation of news comes head-to-head with Euro 2020

Hanna Kahlert

17 Jun 2021

Less than a week in, and the coverage of Euro 2020 is off to a problematic start. Any big sports event taking place after a year of pandemic-induced lockdowns was bound to have its hitches. Yet few could have predicted the live coverage of an on-field cardiac arrest of a 29-year-old player.

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The content versus culture conundrum

Cover image for The content versus culture conundrum

Hanna Kahlert

3 Jun 2021

Creating something which will please audiences in the moment and also have resonant staying power among the surrounding culture is a puzzle faced by the content strategists of today. It is also the age-old struggle of artists throughout history.

min read

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Cover image for UGC vs. Premium: Is the video valuation bubble big enough to burst?

Hanna Kahlert

21 May 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market.

min read

The reign of the superstar is over

Cover image for The reign of the superstar is over

Hanna Kahlert

13 May 2021

Media and Marketing

Cultural trends

It is growing ever-more difficult to generate a singular ‘big hit’. Awards shows have always had their issues with keeping relevant, but with streaming for both music and video exponentially increasing the amount of content released while simultaneously diluting the social context around big releases, a saturated attention environment makes it increasingly difficult to judge just what is ‘award worthy’ – and who it is that will care.

min read

Beyond Consumption: A New Era for Entertainment

Cover image for Beyond Consumption: A New Era for Entertainment

Hanna Kahlert

6 May 2021

attention recession

covid-19 impact

covid-19 entertainment boom

Long-term trends which should have taken years to manifest have come to fruition seemingly overnight. The great lockdown has driven digital-first behaviours mainstream, increasing time and money spent with entertainment, and fuelled prolific releases of platforms, content, and subscription options.

min read

How should we celebrate fame in today’s music business?

Cover image for How should we celebrate fame in today’s music business?

Keith Jopling

29 Apr 2021

Doom scrolling on socials is something I try to avoid, but like most 21st century humans living through the pandemic life, I occasionally fall short. Such as this weekend when scrolling through Instagram I came across Flea’s feed (he of the Red Hot Chili Peppers).

min read

The first virtual Oscars makes the Academy Awards look a lot like the real world

Cover image for The first virtual Oscars makes the Academy Awards look a lot like the real world

Tim Mulligan

26 Apr 2021

Yesterday saw the 93rdAcademy Awards take place. Better known to the movie-consuming public as the Oscars, the 2021 ceremony was ground breaking in a number of crucial ways. Despite being held (as ever) in LA, the twin venues of Union Station and Dolby Theatre were the COVID-complaint hubs of the first ever virtual Academy Awards ceremony, making the prestigious Oscars join the long list of live events which are now performed primarily in the digital ether.

min read

Monetising Fandom
Unlocking growth beyond games

Cover image for Monetising Fandom

Karol Severin

April 2021

digital content

Games

cross-entertainment strategy

Beyond gaming to cross-entertainment partnerships webinar slides - 22-04-2021

The ‘new normal’ starts… when?

Cover image for The ‘new normal’ starts… when?

Hanna Kahlert

20 Apr 2021

Media and Marketing

covid-19 research

covid-19 impact

The social and psychological toll of beginning nearly every conversation or think-piece with the current state of pandemic affairs is now a year in the accumulation. Vaccine rollouts have begun – but unevenly across markets and demographics, meaning that the future of entertainment is nigh but still vague in timeline.

min read

Social media reboot
The rise of social 2.0 and the emancipation of the digital native

Cover image for Social media reboot

Hanna Kahlert

April 2021

Innovation

YouTube

YouTube

Social media is entering a new phase of innovation. Facebook’s trio of applications, alongside Snapchat, Twitter and other incumbents, still have market dominance. However, the rapid growth of TikTok, Discord and Clubhouse since the coronavirus-prompted lockdowns, alongside a migration to digital-first life, are early indicators of demand for – and adoption of – social platforms that lend themselves to lean-in entertainment behaviours.

T-Series to IPRS: Signs of a maturing market?

Cover image for T-Series to IPRS: Signs of a maturing market?

Srishti Das

9 Apr 2021

Music streaming

Music publishing

The Indian Performance Rights Society (IPRS) finally controls the majority of publishing market share in India, after the mammoth music label and film production company T-Series registered itself as a member.

min read

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