Reports: Cultural trends
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
2022 will be a reckoning point for cultural value in digital entertainment
Why UK Christmas number ones are the current charity of choice
Formula One’s rise of the creators shines a ray of hope on the future of the sport
Fandom and lean-in culture are reshaping video
Why the NFT hype will inevitably reach a (painful) normalisation point
The creator economy has a sustainability problem
The internationalisation of content: What it means when local goes global
Web 3.0 will be social-first
MIDiA Consulting looks forward to 2022
Quick take: Bridging IRL and digital – the next phase of entertainment consumption
Why Bored Ape and other NFTs need music (not just the other way around)
Entertainment has an important role to play in the climate crisis
Tribes are the future of fandom (and that may or may not be a good thing)
Can music rights expand to drive the new music creator economy?
Why a VR metaverse is not the future of digital
Facebook is about to disrupt itself out of existence…again
Lean-in is the future because it is the past
Why Adele is Bond and BTS is Squid Game