Reports: Cultural trends
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The music industry’s tipping point is Right Here, Right Now
Social platforms are going niche: the end of copycat features
The tap water music industry needs to become a bottled one
Are we approaching the age of digital disengagement?
AI will unlock creation rather than consumption
The new need for scarcity, and why the next big leap in entertainment has not happened yet
Embrace, enhance or hinder: What will AI do for you, the creator?
Why AI generation might be just what music needs
Solving the problems of AI require defining what it is… and these lines are tricky to draw
AI will transform music; the question is how?
The next AI battleground will be around datasets, not just functionality
Why TikTok and the future of social is now on trial
AI is impacting industry today; here is how it will affect culture tomorrow
The AI entertainment revolution How artificial intelligence will reshape media consumption
The industry’s narrative is not always the same as the artist's narrative: Redefining success for independent artists
Authenticity in the West versus artificiality in the East
Reintroducing scarcity How entertainment can find value amid the growing digital clutter
Making artists heard: Women in the music industry