Reports: Cultural trends
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The future of AI will orient around datasets… which will put the user in a front-and-centre blind spot
AI, music rights, and known unknowns
Up close and personal: when the algorithm goes too far
AI is the new digital ad industry… but the stakes are far greater
Barbenheimer, the Hollywood strikes, and AI: Is film at a cultural turning point?
Less is more, but it’s already all ‘too much’: The rise of digital disengagement
The music industry’s tipping point is Right Here, Right Now
Social platforms are going niche: the end of copycat features
The tap water music industry needs to become a bottled one
Are we approaching the age of digital disengagement?
AI will unlock creation rather than consumption
The new need for scarcity, and why the next big leap in entertainment has not happened yet
Embrace, enhance or hinder: What will AI do for you, the creator?
Why AI generation might be just what music needs
Solving the problems of AI require defining what it is… and these lines are tricky to draw
AI will transform music; the question is how?
The next AI battleground will be around datasets, not just functionality
Why TikTok and the future of social is now on trial
