Reports: Cultural trends
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
How social’s reach is undermining its culture
Why digital natives and data science are key to embracing the creator economy
Saudi Arabia’s $55 billion EA acquisition: What it means for gaming and global investment
Is the internet re-localising?
Social is the medium, but its messages are more than just content
The life of a cultural narrative: Where are 2025’s iconic moments?
Why the AI boom will boost non-Western markets
The rise of video podcasts: people-watching reimagined or a necessary evolution?
Budweiser’s royalty loophole ad: How AI and social have changed the value of creators
Live isn’t dead, it just needs a WhatsApp group: why gatekeeping is due for a comeback
Culture always starts as grassroots: The rise of bardcore raves
The ARIA Awards 2025: Why can’t we all just get along?
AI narration: hope or hindrance to audio creation?
There is no Pirates of the Caribbean 6: How long is the internet going to work?
What happens to entertainment in a gamified US economy?
Cultural movements A new take on mainstream for the fragmentation era
Online culture is fragmenting: Why White Lotus spoilers are not flooding the internet
If the internet dies, where does all the attention go?
