Reports: Cultural trends
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Sounds of 2026 | MIDiA and Splice name Afro house as the sound of the year
Splice x MIDiA Sounds of 2026 House on the rise
The re-evolution of email chains: Why social thrives on simplicity
Accessing the internet: How AI will reshape digital discovery, consumption, and ad revenues
Is AI the new “world wide web”?
The future of trust in media: Why transparency is key
How social’s reach is undermining its culture
Why digital natives and data science are key to embracing the creator economy
Saudi Arabia’s $55 billion EA acquisition: What it means for gaming and global investment
Is the internet re-localising?
Social is the medium, but its messages are more than just content
The life of a cultural narrative: Where are 2025’s iconic moments?
Why the AI boom will boost non-Western markets
The rise of video podcasts: people-watching reimagined or a necessary evolution?
Budweiser’s royalty loophole ad: How AI and social have changed the value of creators
Live isn’t dead, it just needs a WhatsApp group: why gatekeeping is due for a comeback
Culture always starts as grassroots: The rise of bardcore raves
The ARIA Awards 2025: Why can’t we all just get along?
