Reports: Cultural trends
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
From quip to category: What the Golden Globes signifies for podcasting's future
The problem with the “AI versus human” music narrative
The 2026 Grammys and Bad Bunny’s cementation of the local language era
Why the music industry needs to learn to live with AI
Sounds of 2026 | MIDiA and Splice name Afro house as the sound of the year
Splice x MIDiA Sounds of 2026 House on the rise
The re-evolution of email chains: Why social thrives on simplicity
Accessing the internet: How AI will reshape digital discovery, consumption, and ad revenues
Is AI the new “world wide web”?
The future of trust in media: Why transparency is key
How social’s reach is undermining its culture
Why digital natives and data science are key to embracing the creator economy
Saudi Arabia’s $55 billion EA acquisition: What it means for gaming and global investment
Is the internet re-localising?
Social is the medium, but its messages are more than just content
The life of a cultural narrative: Where are 2025’s iconic moments?
Why the AI boom will boost non-Western markets
The rise of video podcasts: people-watching reimagined or a necessary evolution?
