Product Strategy | MIDiA Research

Business Strategy

EA’s exclusive FIFA license is under threat as games go cross-entertainment

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Karol Severin

22 Oct 2021

Last week it was reported that FIFA and EA are at an impasse regarding the renewal negotiations of an exclusive license deal. EA stated that it is considering renaming its flagship football title, while FIFA responded with a press release stating that “the future of gaming and esports for football...

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Quick take: What the Apple event’s creator focus means for lean-in entertainment

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Hanna Kahlert

21 Oct 2021

The October 18th Apple event –for all its usual showmanship – did not have anything hugely innovative to unveil. New colours of the Apple HomePod, a new tier of AirPods, and the return of MagSafe charging, distinctive input ports, and actual keys instead of a touchpad on the upgraded MacBook Pro...

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Is Wall Street starting to curb its D2C enthusiasm?

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Tim Mulligan

20 Oct 2021

Business Strategy

On Monday, media major Disney received a Wall Street downgrade from a Barclays investment analyst who cited the growing challenge of creating new Disney+ originals with the same “ franchise value or visibility ” of the existing Disney IP (intellectual property) on the streaming service.

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Live streaming’s second growth phase

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Mark Mulligan

6 Oct 2021

live streamed concerts

virtual concerts

Live streaming erupted in 2020 in the wake of the pandemic. As the year progressed, the market transformed rapidly from a bunch of bands playing guitar in their bedrooms to highly produced, ticketed shows with tens of thousands of viewers.

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Is live-stream composition the new formula for a hit album?

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Ashleigh Millar

1 Oct 2021

We are no stranger to TikTok and its impact on the music industry, which is changing the structure of the business one viral video at a time. Artists and composers are flocking to the innovative social media app with hopes of finding musical success, similar to that of 24KGoldn and Nathan Evans.

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Creator TAMs: a new way to assess the creator economy

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Mark Mulligan

1 Oct 2021

Business Strategy

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest.

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Smart home
Smart devices are winning the battle for the future of TV

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Tim Mulligan

September 2021

smart tvs

VOD

net neutrality

The unbundling of TV consumption is catalysing the smart home, with media streamers and smart TVs driving adoption and engagement. The smart home entertainment ecosystem will expand due to smart devices (smart TVs and smart speakers), as they are building on traditional consumption habits and engagement of key segments to act as smart home ecosyste...

What YouTube TV’s stand-off with NBCU reveals about phase 2 of D2C disruption

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Tim Mulligan

29 Sep 2021

YouTube TV’s stand-off with NBCU is approaching decision-making time, as tomorrow, September 30th, is the cut-off point for the streaming platform to meet the distribution terms of NBCU. If no agreement is reached, then YouTube TV subscribers will lose access to a wide range of NBCU channels, from...

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Why digital fandom has outgrown the Emmys

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Tim Mulligan

22 Sep 2021

Digital Survivalism

With the progressive move back into in real life (IRL) following mass global Covid vaccinations, hyped-up in-person award ceremonies have returned to business as usual in 2021. This Sunday the Emmys was aired on CBS, the broadcast arm of media major ViacomCBS – which is in itself busy playing catc...

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UMG’s buoyant stock debut is a new chapter for the music business

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Mark Mulligan

22 Sep 2021

Business Strategy

Universal Music Group (UMG) had an extremely positive first day of trading as a standalone entity, with shares at one stage trading 35% up from their reference point and making the market cap leap to $55 billion , while former-parent, Vivendi, saw a drop of two thirds in its value.

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‘Middle class’ artists need niche, not scale

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Mark Mulligan

17 Sep 2021

Business Strategy

Streaming continues to grow strongly, as evidenced by the 28% growth reported by the RIAA for H1 2021 in the US . Everything looks great for the build-up to the impeding Universal Music Group (UMG) IPO.

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Axing exclusive music licenses in China will drive new local music cultures

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Srishti Das

15 Sep 2021

emerging markets

As a result of the new guidelines set out by the Cyberspace Administration of China (CAC), record labels are no longer allowed to issue exclusive licenses to music services. Previously, music services in China were able to secure exclusive deals with record labels which meant that these services cou...

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Why sport star fandom is disrupting the traditionally broadcast-focused world of sports

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Tim Mulligan

14 Sep 2021

Sports Superstars

Manchester United

Saturday September 11thwas a big day for English footballing giant, Manchester United. The team that dominated the top flight of the most competitive football league in the world for two decades, up to its last domestic title triumph in 2013, was keen for Saturday to herald the return of their trium...

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Justice is served…Initial thoughts on the Apple vs. Epic ruling

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Karol Severin

14 Sep 2021

The court ruling in the Apple vs. Epic Games case has taken media headlines by storm. However, given the diversity of narratives around the outcome, it is clear that the ‘winner’, is not exactly clear yet.

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Could HBO Max disrupt Europe?

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Tim Mulligan

10 Sep 2021

On October 26th, HBO Max will establish its European beachhead, which is launching inSweden, Denmark, Norway, Finland, Spain and Andorra. The D2C video service will then roll out in 2022 into Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, North Macedonia, Po...

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Why Real Madrid TV believes that premium sport will thrive in an AVOD environment

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Tim Mulligan

1 Sep 2021

Last week, Roku and Tubi TV announced that Real Madrid TV is being added to their AVOD services. Both the Roku Channel and Tubi TV are at the forefront of the AVOD disruption that is sweeping through the video industry.

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Roblox continues its growth story narrative, but cannot escape the Covid-bounce effect

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Karol Severin

20 Aug 2021

financial results

Roblox reported on its Q2 2021 results this week. Indeed, a continuation of the company’s growth story with bookings surpassing $665 million, up 35% year-on-year. On paper, the 127% YoY growth of revenue looks even more impressive.

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Does Netflix now need to Disney-fy itself?

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Tim Mulligan

18 Aug 2021

Netflix Q2 2021

Q2 2021 has brought global streaming hegemon Netflix up against the irresistible D2C force that is Disney+. Netflix’s 1.5 million net subscriber additions in Q2 contrasted heavily with the 12 million net additions added by Disney+ over the same period.

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Can Spotify break out of its lane?

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Mark Mulligan

13 Aug 2021

After years of relative stability, music consumption is shifting, with the DSP streaming model beginning to lose some ground as illustrated by the major labels growing streaming revenue by 33% in Q2 2021 while Spotify was up by just 23%.

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Spotify Q2 2021 earnings
Slowdown arrives

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Mark Mulligan

August 2021

Streaming

Music Subscriptions

Spotify

The growth headwinds that appeared in Q1 2021 manifested in a pronounced user growth slowdown in Q2, with ad-supported users hit hardest. Spotify has been through lean growth periods before, but what is different this time is that streaming’s new players are growing at pace.

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