Product Strategy | MIDiA Research

Business Strategy

Quick take: Overwolf hints that UGC is the future of entertainment

Cover image for Quick take: Overwolf hints that UGC is the future of entertainment

Hanna Kahlert

18 Nov 2021

Media and Marketing

The gap between creation and consumption is closing. Entertainment behaviours no longer follow simple dynamics of viewing or listening. Increasingly, they comprise a variety of activities from sharing with friends, to using basic creator tools to interact with and create new aspects within other entertainment formats.

min read

Peacock arrives to disrupt the European streaming market

Cover image for Peacock arrives to disrupt the European streaming market

Tim Mulligan

16 Nov 2021

Today, November 16th, Peacock finally arrives in Europe with its soft launch in the UK and Ireland via Comcast’s European subsidiary, Sky. At no additional cost, Peacock will be made available to Sky TV and NOW Entertainment members in the UK and Ireland.

min read

Growth from transparency
Reframing the value of music through creator rights

Cover image for Growth from transparency

Mark Mulligan, Keith Jopling, Srishti Das and Kriss Thakrar

November 2021

Creators

Streaming

Business Strategy

The music industry has been through an unprecedented period of change over the past five years.Innovations in live streaming, games, user-generated content (UGC), digital art, and trading of rights represent welcome new opportunities for music creators - opportunities that will require creators to adapt in order to take full advantage.

Entertainment has an important role to play in the climate crisis

Cover image for Entertainment has an important role to play in the climate crisis

Hanna Kahlert

12 Nov 2021

Friday the 12th November marks the last day of the COP26 summit, aimed at setting climate goals for the next year to address the ecological crisis that is set to disrupt the future of humanity – which, if not addressed, may spell its end.

min read

ViacomCBS points the way to D2C sustainability

Cover image for ViacomCBS points the way to D2C sustainability

Tim Mulligan

10 Nov 2021

The streaming video revolution over the previous two years is busy transforming from growth at any cost, towards establishing a viable path to exist beyond the current surge of investment. The ultimate business objective is for streaming to be seen as viable post-broadcast business model for the transitioning media majors that still dominate TV and film.

min read

Quick take: Another blow for Epic Games as Fortnite shuts down in China

Cover image for Quick take: Another blow for Epic Games as Fortnite shuts down in China

Karol Severin

4 Nov 2021

It has not been the best year for Fortnite. Following the fiasco with its Apple lawsuit, as well as year on year consumer penetration having declined , the Fortnite maker announced that it is shutting down its Chinese version of Fortnite, Fortress Night.

min read

Why Netflix is making its play to become a (meta) entertainment service

Cover image for Why Netflix is making its play to become a (meta) entertainment service

Tim Mulligan

3 Nov 2021

Business Strategy

A deliberate strategic change in the core business utility of any company is difficult. For a business such as Netflix, which is synonymous with streaming video subscriptions, diversifying into games is poised to be as transformative as last week’s Facebook Inc’s Meta rebranding exercise.

min read

Facebook is about to disrupt itself out of existence…again

Cover image for Facebook is about to disrupt itself out of existence…again

Mark Mulligan

29 Oct 2021

Facebook’s rebranding to Meta can be interpreted in many ways. It can be seen as: following Google / Alphabet’s lead in communicating a new chapter in its business; putting distance between the company and its most well-known app, ahead of it beginning to decline; shifting the story away from whistleblower and ethics narratives; signalling a major strategic reboot.

min read

FaZe goes public – what to watch out for

Cover image for FaZe goes public – what to watch out for

Karol Severin

28 Oct 2021

FaZe is going public via a SPAC merger. It is positioning itself as the company who can help brands reach Gen Z. Can it succeed? Every generation or so, there is a company that builds its narrative to investors around being the company to help reach and influence the ever-so-fickle young demographic.

min read

Independent label market shares
Up on all counts

Cover image for Independent label market shares

Mark Mulligan

October 2021

Spotify

Record labels

Independent labels

This report presents record label market share that is measured not just by label reported revenues, but also by separating the revenues of independent labels that are distributed by major label groups, in order to give a more precise view of how the independent sector is performing.

Beyond broadcast
How digital natives will reboot sports content monetisation

Cover image for Beyond broadcast

Srishti Das

October 2021

YouTube

Amazon

Instagram

Global broadcast deals are being renegotiated in the context of expiring rights, evolving digitally native, younger audience engagement and increased competition for attention. With only 6% of 16-19-year-olds watching live sport across OTT platforms and linear TV, Gen Z is slowly finding new ways to engage with sports through social media highlights and fantasy sports.

Why HBO Max needs to invest in the new global hit model

Cover image for Why HBO Max needs to invest in the new global hit model

Tim Mulligan

26 Oct 2021

Last week, the AT&T Q3 earnings announcement revealed that HBO Max has now reached 69.4 million subscribers (up 12.5 million from last year, and up 1.9 million from the previous quarter). Today, HBO Max went live in the Nordics and Spain, beginning its 27-territory rollout in Europe.

min read

EA’s exclusive FIFA license is under threat as games go cross-entertainment

Cover image for EA’s exclusive FIFA license is under threat as games go cross-entertainment

Karol Severin

22 Oct 2021

Last week it was reported that FIFA and EA are at an impasse regarding the renewal negotiations of an exclusive license deal. EA stated that it is considering renaming its flagship football title, while FIFA responded with a press release stating that “the future of gaming and esports for football stakeholders must involve more than one party controlling and exploiting all the rights’’ This is less about who is right and who is wrong, and more about the synergy of this once symbiotic partnership having run its course.

min read

Quick take: What the Apple event’s creator focus means for lean-in entertainment

Cover image for Quick take: What the Apple event’s creator focus means for lean-in entertainment

Hanna Kahlert

21 Oct 2021

The October 18th Apple event –for all its usual showmanship – did not have anything hugely innovative to unveil. New colours of the Apple HomePod, a new tier of AirPods, and the return of MagSafe charging, distinctive input ports, and actual keys instead of a touchpad on the upgraded MacBook Pros were the main highlights (aside from the new M1 chip, which was unveiled at the last event and has since merely been upgraded and put into more devices).

min read

Is Wall Street starting to curb its D2C enthusiasm?

Cover image for Is Wall Street starting to curb its D2C enthusiasm?

Tim Mulligan

20 Oct 2021

Business Strategy

On Monday, media major Disney received a Wall Street downgrade from a Barclays investment analyst who cited the growing challenge of creating new Disney+ originals with the same “ franchise value or visibility ” of the existing Disney IP (intellectual property) on the streaming service.

min read

Live streaming’s second growth phase

Cover image for Live streaming’s second growth phase

Mark Mulligan

6 Oct 2021

live streamed concerts

virtual concerts

Live streaming erupted in 2020 in the wake of the pandemic. As the year progressed, the market transformed rapidly from a bunch of bands playing guitar in their bedrooms to highly produced, ticketed shows with tens of thousands of viewers.

min read

Is live-stream composition the new formula for a hit album?

Cover image for Is live-stream composition the new formula for a hit album?

Ashleigh Millar

1 Oct 2021

We are no stranger to TikTok and its impact on the music industry, which is changing the structure of the business one viral video at a time. Artists and composers are flocking to the innovative social media app with hopes of finding musical success, similar to that of 24KGoldn and Nathan Evans.

min read

Creator TAMs: a new way to assess the creator economy

Cover image for Creator TAMs: a new way to assess the creator economy

Mark Mulligan

1 Oct 2021

Business Strategy

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest.

min read

Smart home
Smart devices are winning the battle for the future of TV

Cover image for Smart home

Tim Mulligan

September 2021

smart tvs

VOD

net neutrality

The unbundling of TV consumption is catalysing the smart home, with media streamers and smart TVs driving adoption and engagement. The smart home entertainment ecosystem will expand due to smart devices (smart TVs and smart speakers), as they are building on traditional consumption habits and engagement of key segments to act as smart home ecosystem ambassadors.

What YouTube TV’s stand-off with NBCU reveals about phase 2 of D2C disruption

Cover image for What YouTube TV’s stand-off with NBCU reveals about phase 2 of D2C disruption

Tim Mulligan

29 Sep 2021

YouTube TV’s stand-off with NBCU is approaching decision-making time, as tomorrow, September 30th, is the cut-off point for the streaming platform to meet the distribution terms of NBCU. If no agreement is reached, then YouTube TV subscribers will lose access to a wide range of NBCU channels, from regional sports networks to NBC, SyFy, USA, and Bravo, among others.

min read

‹
1
2
...
26
27
28
29
30
31
32
...
42
43
›

Showing 561 to 580 of 852 results.