Business Strategy

PS5 and Travis Scott partnership illustrate PlayStation’s/Sony’s cross-entertainment future

Cover image for PS5 and Travis Scott partnership illustrate PlayStation’s/Sony’s cross-entertainment future
Karol Severin
Over the last year we have written a number of times that Sony’s future is cross-entertainment , while Xbox’s future is cross platform . This stems from their respective strengths and weaknesses. Sony would find it, at best, incredibly challenging to compete with Microsoft on cloud, cross-platform, or the depth of its pockets.
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Microsoft’s Zenimax acquisition is about the future of Games Pass more than console sales

Cover image for Microsoft’s Zenimax acquisition is about the future of Games Pass more than console sales
Karol Severin
With the acquisition of ZeniMax Media, Microsoft is gaining an important content asset for its portfolio – Bethesda’s games. And while the timing of the announcement certainly won’t make Sony too happy as it is about to launch PS5, the key benefits of this acquisition are tied to the future of Xbox Game Pass, rather than to who will sell more consoles this holiday season.
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