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Business Strategy

The Great Reaggregation
Lockdown, Demand and Consolidation

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Tim Mulligan

January 2021

Amazon

Amazon

Apple TV

COVID-19 removed the constraints imposed by peak attention, leading to a surge in home-based entertainment consumption and streaming adoption. Fortuitous timing, enforced home working and the end of the commute, tied in with the need to entertain home-bound children, has greatly accelerated direct-to-consumer (D2C) adoption.

Music and Games Partnership Strategy
Beyond the Comfort Zone

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Karol Severin

January 2021

Apple

Spotify

Spotify

Music companies are flocking to explore partnerships with games companies. Seeking a foothold in a fast-growing market, music companies are often looking for easy wins that fit traditional licensing models that monetise consumption. These however, typically do not align with the games industry’s spend-centric worldview.

Equitable remuneration, artist income and unintended consequences

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Mark Mulligan

29 Jan 2021

Streaming economy

streaming inquiry

equitable remuneration

The UK Parliament’s inquiry on the economics of streaming appears to be building a case for equitable remuneration (ER). There are many iterations of what ER can mean, but a simplified description of what is in play here is: a share of streaming revenue being paid directly by the DSPs to an entity which then distributes directly to artists, thus bypassing the whole ‘do labels pay artists enough’ debate.

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Why FuboTV is going big on Sports Betting

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Tim Mulligan

25 Jan 2021

On January 12th, the six year old US-based subscription streaming service FuboTV announced that it was acquiring sports betting and gaming specialist Vigtory. This followed on from company announcements made at the end of last year about the importance of sports betting becoming a significant new revenue stream for the company.

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Football looks to build digital engagement through Fortnite collaboration

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Alistair Taylor

22 Jan 2021

Endeavor-owned IMG, acting as Epic Games’ licensing representative, has brokered deals with 23 football clubs to appear in the publisher’s free-to-play battle royale-style game Fortnite. Looking to capitalise on an increasingly valuable market, with diversifying revenue streams a paramount objective, sport is starting to play its way into the world of micropayments and in-app purchases, turning fandom into revenue .

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Why acquiring Codemasters is a double-edged sword for EA

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Karol Severin

22 Jan 2021

EA’s portfolio is still heavily dependent on third party IP licenses EA’s revenue is heavily dependent on licensed IP titles. This includes FIFA, Madden NFL, NHL, as well as its whole Star Wars games portfolio.

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Netflix as blockbuster behemoth?

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Tim Mulligan

19 Jan 2021

Netflix Q4 Results

Today Netflix announces its Q4 2020 results. Widely recognised as one of the standout business winners of 2020, Netflix avoided any D2C ‘Big Bang ’disruption by seeing its dominant streaming video position enhanced through the 1 5% of additional entertainment time which suddenly became available to consumers during the successive waves of lockdown which were rolled out by governments across the world to fight the COVID-19 pandemic.

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The Roaring Sporting 20s
India Leads the Way in Innovation and Engagement

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Tim Mulligan, Alistair Taylor and Srishti Das

January 2021

Disney

Disney

vodafone

Touted as the home of the next billion online consumers, India’s rapid adoption of digital media services has been driven by the explosion in smartphone adoption over the last few years. While per capita smartphone penetration still significantly lags behind developed markets, India’s 1.

Line change for the NHL: COVID-enforced innovation arrives as ‘D-Day’ commences

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Alistair Taylor

7 Jan 2021

Sporting rights

With 2021 commencing, the start of ‘ D-day’ or ‘ Year 0’ for sporting rights is upon us, as the major domestic sports rights start coming up for renewal. Nowhere is ‘D-day’ for sporting rights more important than for the NHL, with 2021 shaping up to be the most significant year in the league’s 103-year history.

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Broken Windows
How Streaming Is Redefining the Movie Proposition

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Tim Mulligan

December 2020

Amazon

Netflix

Disney

COVID-19 significantly reduced theatrical movie releases and has necessitated a shift to streaming premiers for studios, especially those with recently launched direct-to-consumer services. While Disney has stated that it will return to theatrical releases in May 21, rival Warner Media has boldly decided to jump feet-first into combined same-day theatrical and streaming releases for its 2021 movie slate.

English Premiership Rugby gets set for a digital shake-up

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Alistair Taylor

17 Dec 2020

English Premiership Rugby

Tech major Amazon is reportedly looking to add to its burgeoning sports right portfolio, targeting the domestic broadcast rights for English Premiership Rugby. London Irish owner, Mick Crossan, confirmed the giant’s entry into the tender process to the Mail on Sunday , following Amazon’s experiment with live streaming rugby after its acquisition and £20 million lifeline for the exclusive UK broadcast rights to last months’ inaugural Autumn Nations Cup .

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Sports Rights
The Great Reset

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Alistair Taylor

December 2020

Spotify

Spotify

YouTube

COVID-19 exposed live entertainment as a vulnerable asset class during a global health crisis, rendering services overly reliant on live sports broadcasts as primary churn candidates. A major overhaul in rights valuations by pay-TV and sports SVOD distributors is under way.

Can Roblox get a better value out of its IPO postponement?

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Karol Severin

16 Dec 2020

cross-entertainment

The Wall Street Journal has reported that Roblox is delaying its IPO to 2021. WSJ states that “…company officials decided that the gravity-defying performance this week ofAirbnb andDoorDash made it too difficult to determine the right price for the videogame company’s shares”.

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Discovery enters streaming race with discovery+ and Olympics offering

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Alistair Taylor

9 Dec 2020

Last week , Discovery announced it will launch discovery+, ‘the definitive non-fiction’ subscription-video-on-demand (SVOD), on January 4th, 2021. Consumers in the US can expect the largest-ever content library for a new streaming service from launch, with more than 55,000 episodes from Discovery’s iconic brands such as the BBC’s Natural History collection, A&E Networks, Group Nine and more.

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Blockbuster disruption comes to the streaming wars courtesy of HBO Max

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Tim Mulligan

8 Dec 2020

An unprecedented year for the entertainment industry has now taken yet another decisive turn. Last Thursday Warner Media’s CEO Jason Kilar announced that all Warner Bros’ 2021 releases will be available to stream exclusively on its direct-to-consumer (D2C) service HBO Max on the same day they have their box office premiers.

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DAZN launches globally with advent calendar offering of boxing contests

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Alistair Taylor

3 Dec 2020

subscription video on demand

DAZN’s global roll out is finally here , following an announcement to launch worldwide (including the UK) back in March. The pandemic-enforced postponement and cancellation of live sports scuppered its original plans to coincide its launch with Canelo Alvarez’s world title fight in May.

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Why Condé Nast believes Netflix is the new Vogue and Vanity Fair

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Tim Mulligan

2 Dec 2020

The digital revolution has not been kind on the print magazine industry. In the pre-digital world media power resided on access to coverage on the front pages of style and culture arbiters such as Vogue and Vanity Fair.

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Spotify Q3 2020 Earnings
The Shift to Free

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Mark Mulligan

November 2020

Subscriptions

Streaming

Streaming Music

With three quarters of 2020 gone, Spotify has prospered during the most challenging of times, with consistent growth across most metrics. Q3 2020 saw a slight deviation from the script though, with ad-supported in the driving seat, especially in emerging markets.

2021 Predictions
The Year of the Immersive Web

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Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

November 2020

Spotify

Spotify

Discovery

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports in 2021 and beyond. Companies and brands mentioned in this report: Amazon...

Why TikTok’s regulatory countdown has been extended yet again

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Tim Mulligan

20 Nov 2020

One of the many knock-on effects of this month’s US Presidential election has been the temporary reprieve granted to social video app TikTok. The app is owned and operated by ByteDance, the Beijing-based Chinese tech company which has been propelled into the ranks of the leading tech majors following the global breakout success of its super-short-form video service which reached the milestone of two billion app downloads last month.

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