Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Is AI the biggest threat to social platforms?
Answering questions from MIDiA’s "The State of AI and Music" webinar
Social through 2033 Growth catalysts and inhibitors
From answers to influence: How AI is reshaping social platforms’ role in search
Teens are skipping release week – here’s why the music industry can’t ignore it
The state of AI and music How AI is reshaping creation, consumption, and value in the music industry
Multi-dimensionality in music isn’t new – but it’s overdue for a comeback
Rebuilding TV in the creator era UK video consumption and creation
How the creator economy is changing traditional entertainment's discovery, distribution, and supply
Podcasting’s next growth frontier: tackling the unconverted
Breaking the language barrier: AI’s next disruption in music
From feeds to events: How content creators are reshaping TV strategy
How music’s ‘Instagram moment’ led to its fast fashion era
Global recorded music revenues up 9.4% in 2025
Recorded music market shares 2025 Expanded rights’ growing impact
Premium podcasting Diversifying success in the audio economy
The Sidemen formula: Why TV formats belong on creator channels
Streaming drivers Retention and acquisition behaviours and attitudes
