Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
How music’s ‘Instagram moment’ led to its fast fashion era
Global recorded music revenues up 9.4% in 2025
Recorded music market shares 2025 Expanded rights’ growing impact
Premium podcasting Diversifying success in the audio economy
The Sidemen formula: Why TV formats belong on creator channels
Streaming drivers Retention and acquisition behaviours and attitudes
The music industry’s boiling frog moment
Music creator survey Career: Need versus want
The problem with content
From fans to superfans | What’s missing from the games industry
Music creator survey Creation: Rise of the new breed
Indie labels are trading quantity for quality as they let go of the “volume game”: MIDiA’s latest label survey
TikTok’s PineDrama points to social media’s anti-social trajectory
Independent label and distributor survey Less is more
Is 2026 the year a western country finally bans a major social platform?
Splice x MIDiA Sounds of 2026 House on the rise
Why predictions matter – and MIDiA’s take on 2026
K-pop’s global bifurcation: A genre at a crossroads
