Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Multi-dimensionality in music isn’t new – but it’s overdue for a comeback
Rebuilding TV in the creator era UK video consumption and creation
How the creator economy is changing traditional entertainment's discovery, distribution, and supply
Podcasting’s next growth frontier: tackling the unconverted
Breaking the language barrier: AI’s next disruption in music
From feeds to events: How content creators are reshaping TV strategy
How music’s ‘Instagram moment’ led to its fast fashion era
Global recorded music revenues up 9.4% in 2025
Recorded music market shares 2025 Expanded rights’ growing impact
Premium podcasting Diversifying success in the audio economy
The Sidemen formula: Why TV formats belong on creator channels
Streaming drivers Retention and acquisition behaviours and attitudes
The music industry’s boiling frog moment
Music creator survey Career: Need versus want
The problem with content
From fans to superfans | What’s missing from the games industry
Music creator survey Creation: Rise of the new breed
Indie labels are trading quantity for quality as they let go of the “volume game”: MIDiA’s latest label survey
