Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Music creator survey Recalibration
The digital generation wants to go offline: the roots of an analogue revival
From casual listeners to podcast purists Mapping podcast platform preferences
The ‘why’ and ‘what’ behind in-game spending
Who wins the social spiral? Consumers’ relationship with social platforms is changing
French music consumer user profile Unlocking fandom
Instagram and the download-delete cycle: a cultural shift for social platforms
High tide raises all ships Leveraging the cultural tidal wave of Grand Theft Auto VI
Consumers prefer to be alone with audio, but social opportunities abound
Audio psychographics Understanding why people listen
The rise of the songwriter ‘brand’
The frequency factor - when daily just isn’t enough
Entertainment behaviour The frequency factor
Is this the post-social era? The state of the social platform user in 2024
The end of the debate: Why streaming TV and politics no longer mix
Music artists, TV shows, and film are best positioned brand categories for in-game item activations
The verdict is in: Music is podcasting’s biggest missed opportunity
Stability from chaos: How today’s artists find sustainable success in a turbulent music industry
