Podcasts and radio
                    
                    How radio can play by its own rules
                
            
            
            
                            Radio set the stage for music streaming and podcasts, only to watch them take portions of its audience. However, there is a clear opportunity for radio companies to assert themselves in the podcast market, drawing on decades of programming expertise to retain audiences and find new ones.
                        
            
         
                         
                 
                 
                 
                 
                 
                 
                 
                