Reports: Music

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Content is king, distribution is queen but retention is revolutionary

Tim Mulligan and Hanna Kahlert

September 2022

Free Report

Video

Music

Games

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot,...

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

BE THE CHANGE – Women In Music 2022

Hanna Kahlert, Srishti Das and Tatiana Cirisano

May 2022

Free Report

Music

The last two years of pandemic-driven disruption in the music industry may just have created a window of opportunity for real change in the fight for gender equality. The next generation of women music...

Karaoke app user deep dive

Mark Mulligan

November 2021

Streaming Music

apps

mobile apps

This report presents data concerning karaoke app users. This data is taken from MIDiA’s Q3 2021 consumer survey. The online survey comprised 9,000 respondents across the US, Canada, Australia, UK, Germany,...

Live streamed events consumer behaviour
Q2 2021

Cover image for Live streamed events consumer behaviour

Mark Mulligan

October 2021

live music

Music

Live video streaming

This report looks at live stream audience data and audience behaviour trends with regards to live streamed events. Methodological notes: The Brazil self-reported, live streamed penetration rate from MIDiA’s...

Addressable creator markets
An opportunity with many layers

Cover image for Addressable creator markets

Mark Mulligan

July 2021

Apple

Artists

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest....

Music consumer survey Q1 2021
YouTube extends its reach

Cover image for Music consumer survey Q1 2021

Mark Mulligan

July 2021

Spotify

YouTube

Deezer

The data in this report is taken from MIDiA’s Q1 2021 consumer survey. The full data from this survey and all the preceding quarterly surveys are available, along with data visualisation tools and dynamic...

MIDiA Research 2021 – 2028 global music forecasts
ARPU growth finally delivers

Cover image for MIDiA Research 2021 – 2028 global music forecasts

Mark Mulligan

June 2021

revenue

Global

Music

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and label trade values and are in billions of US dollars...

Rebalancing the Song Economy

Mark Mulligan and Keith Jopling

April 2021

Free Report

Music

Introduction – Rebalancing the song economy After half a decade of streaming-driven growth the global music business hit a speed bump in the shape of the COVID-19 pandemic. Live music stopped in an instant,...

Post-Pandemic Programming Webinar Presentation

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

November 2020

Free Report

Video

Music

Games

After a period of disruption to the global entertainment landscape, many businesses have found a way to adapt to the new normal, but the recession and prospect of further pandemic peaks have created an...

Recovery Economics
Outlook for Music, Games, Video & Sports

Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

June 2020

Video

Recorded music

Music streaming

MIDiA analysts present in this webinar report how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of...

Recovery Economics
Bounce Forward not Back - Slides

Mark Mulligan, Tim Mulligan, Karol Severin and Keith Jopling

June 2020

Free Report

Video

Music

Games

MIDiA analysts present in this webinar how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of the new...

Music Consumer Survey
Country Snapshots

Mark Mulligan

March 2020

Consumer behaviour

Streaming

Music consumer survey country snapshots for US, UK, Canada, Australia, Germany, Spain, and Sweden.