Music Reports from MIDiA Research

French music consumer user profile
Unlocking fandom

Report by Tatiana Cirisano

20 Aug 2024

This report presents MIDiA consumer data for key music behaviours of French consumers. Key data and insights in this report: Monthly music streaming behaviours of French consumers Listening habits of French...

Songwriters take the stage
A new playbook for a new era

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Report by Tatiana Cirisano and Fernanda Balzaretti

31 Jul 2024

Streaming

Spotify

music industry

The streaming era upended the already-fraught business of being a songwriter, pushing songwriters to secure new revenue streams and better deal terms. While the recorded music industry has responded to...

MIDiA Research 2024-2031 global music publishing forecasts
Managed change

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Report by Mark Mulligan

29 Jul 2024

Business Strategy

Thus far, the 2020s has been a good decade for the music publishing industry. Revenues have continued to grow, streaming royalty rates have improved – spurred by favourable royalty rates board rulings...

The state of music AI
The consumer opportunity lies in modification, not generation

Report by Tatiana Cirisano and Hanna Kahlert

27 Jun 2024

Consumer Behaviour

music industry

music publishing

MIDiA previously predicted that generative artificial intelligence (gen AI) would accelerate music’s “Instagram moment”, where consumers could create and remix music as easily and often as they post...

Sustainability from chaos
How today’s artists find sustainable success in a turbulent music industry

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Report by Mark Mulligan, Keith Jopling, Hanna Kahlert, Tatiana Cirisano, Sophia Oleksiyenko, Fernanda Balzaretti and Ula Kalkyte

10 Jun 2024

Free Report

Audience Insight

Success in the modern music industry has been transformed by the streaming era. Previous markers and methods, such as national charts and radio plays, have been replaced by streaming playlists and social...

MIDiA Research 2024-2031 global music forecasts
Rise of the Global South

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Report by Mark Mulligan, Tatiana Cirisano and Perry Gresham

23 May 2024

Business Strategy

The 2024 edition of MIDiA’s global music forecast captures a market at a crossroads. With limited streaming user growth remaining in the West, revenue growth will be fuelled by price rises and ARPU increases,...

State of the music video economy
Balancing act

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Report by Tatiana Cirisano and Fernanda Balzaretti

30 Apr 2024

Consumer Behaviour

music industry

music publishing

The rise of short-form video, and the resulting shift in value from music videos to music in videos, have upended the music video space. This report unpacks the growth of short-form, the resulting decline...

Bifurcation theory
How today’s music business will become two

Report by Mark Mulligan and Tatiana Cirisano

18 Apr 2024

Business Strategy

The music business is bifurcating, with streaming emerging as the place for mainstream music and lean-back consumption, and social as the spiritual home of fandom and the creator economy. In this report...

Recorded music market 2023
Back to life

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Report by Mark Mulligan

18 Mar 2024

Business Strategy

After a slower 2022, the global recorded music market returned to strong growth in 2023. It was, however, also the first year that the artists direct segment lost market share, with changes to the streaming...

BE THE CHANGE
Gender equity in music

Report by Hanna Kahlert, Tatiana Cirisano, Sophia Oleksiyenko, Ashleigh Millar, Sam Griffin and Kazia Rothwell

8 Mar 2024

Free Report

In many ways, women ruled the music industry in 2023. Women swept the 2024 Grammy Awards, winning all the “big four” categories. Taylor Swift and Beyoncé completed record-breaking tours and, according...

Superstars and their superfans
Turning point

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Report by Tatiana Cirisano

8 Feb 2024

Audience Insight

Key data and insights included in this report: Consumer awareness, listenership, and fandom rates of music stars including Taylor Swift, Ariana Grande, Ed Sheeran, Drake, Billie Eilish, Post Malone, The...

Music subscriber market shares Q3 2023
New momentum

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Report by Mark Mulligan

30 Jan 2024

This report presents MIDiA’s music subscriber market shares report and various MIDiA consumer surveys. All music subscriber data in this report refers to third quarters of each respective year. Numbers...

Independent label survey
Playing the volume game

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Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

16 Jan 2024

This report presents data from the 2023 MIDiA Research Independent Record Label survey The survey was fielded across three months in H1 2023, closing in May2023, with a sample size of 142 Topics covered...

Music and AI
Beyond the hype cycle

Report by Tatiana Cirisano

19 Dec 2023

Business Strategy

As with any emerging technology, recent advancements in artificial intelligence (AI) have set in motion a flurry of excitement and investment, as well as fear and litigation. In this environment, it is...

State of the music creator economy
The consumer era

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Report by Mark Mulligan

12 Dec 2023

The pandemic triggered a surge in the music creator economy, which brought with it an influx of external interest and investment. 2022 saw growth moderate, but the long-term outlook is not only strong,...

Music x Climate

Report by Hanna Kahlert

7 Dec 2023

Free Report

Audience Insight

Introduction As 2023 draws to a close, and the United Nations Climate Change Conference takes place for the 28th year, it is an important time for the music industry to reflect on our impact on the environment...

Music industry earnings H1 2023
Dawn of the post-streaming era

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Report by Tatiana Cirisano

21 Nov 2023

The post-pandemic revenue bump is settling and challenges, including the cost-of-living crisis and a Russo-Ukrainian war, continue to complicate the global economic climate. This report considers the impact...

Solid progress
German music consumer user profile

Report by Mark Mulligan

31 Oct 2023

Audience Insight

This report presents MIDiA consumer data for key music behaviours of German consumers All data is for Germany except when ‘all country average’ is referred to. This is the weighted average of all countries...

Misaligned incentives
The cost of a broken business

Report by Tatiana Cirisano

29 Sep 2023

Business Strategy

Many of the music industry’s current woes can be traced back to misaligned incentives. Current streaming economics push record labels, streaming services, and artists in conflicting directions: Labels...

Latent potential
Japan music consumer user profile

Report by Mark Mulligan and Tatiana Cirisano

19 Sep 2023

Music Streaming

Audience Insight

This report presents MIDiA consumer data for key music behaviours of Japan’s consumers. The data covered includes streaming app usage, social app usage, key audio formats (radio, streaming, and podcasts),...

Reports: Music