Media & Marketing Reports from MIDiA Research

Attention economy
After the lockdown boom

Report by Mark Mulligan

23 Nov 2021

The pandemic-triggered change in everyday life resulted in a boom in entertainment consumption, which, in turn, saw growth in emerging formats as well as a temporary rebound for traditional formats.…

From social media to creator tools
The evolution of UGC

Cover image for From social media to creator tools

Report by Hanna Kahlert

30 Sep 2021

£3,000.00

entertainment

attention economy

lean in

Entertainment is suffering intense competition as audience attention time, already saturated before the pandemic, is hit by the gradual return of ‘in real life’ activities. A flurry of new propositions…

The four key cultural trends transforming digital entertainment in 2021 and beyond

Report by Hanna Kahlert

31 Aug 2021

£3,000.00

Amazon

amazon prime video

Disney+

The effect of streaming on entertainment is not new, but as we move into the era of mainstream vaccinations, the shifts in streaming-driven consumer behaviour over the last year and a half will drive…

The changing context of consumption
Emerging consumer trends in a re-saturated attention economy

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Report by Hanna Kahlert

22 Jul 2021

£3,000.00

consumer insight

streaming

digital first

Rampant attention competition has driven changes in entertainment consumption itself, exacerbated by the last year’s attention boom. Quality of attention and quantity of attention are increasingly…

Ad strategy in a digital-first environment
Rethinking acceptance, tolerance and effectiveness

Cover image for Ad strategy in a digital-first environment

Report by Hanna Kahlert

3 Jun 2021

Digital-first behaviours and the proliferation of choice have caused underlying changes to how consumers perceive and respond to brands. Brand loyalty has been replaced by content fandom. Frictionless…

Podcast audiences
Competing for attention

Report by Mark Mulligan

20 May 2021

£3,000.00

Podcasts

podcast strategy

Product Strategy

2020 was a big year for podcasts, with increased investment, M&A activity and industry moves. Audiences grew too, but still lag behind in hype and expectation, and a portion of this growth has come…

Social media reboot
The rise of social 2.0 and the emancipation of the digital native

Report by Hanna Kahlert

19 Apr 2021

£3,000.00

4Chan

AOL

Clubhouse

Social media is entering a new phase of innovation. Facebook’s trio of applications, alongside Snapchat, Twitter and other incumbents, still have market dominance. However, the rapid growth of TikTok,…

Digital consumption habits
How tomorrow’s audiences will reshape entertainment

Cover image for Digital consumption habits

Report by Hanna Kahlert

24 Mar 2021

£3,000.00

Amazon

amazon prime video

AppleTV+

Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised,…

Entertainment fandom
Monetise fandom, not attention

Report by Mark Mulligan

12 Mar 2021

£3,000.00

fandom

entertainment fans

entertainment fandom

In the attention economy, entertainment consumption is intertwined and competition straddles formats and genres. The same applies to fandom. Entertainment fans are fans of not just multiple subgenres…

Music marketing
Catalogue and song management

Report by Keith Jopling

26 Feb 2021

£3,000.00

music marketing

insight

independent artists

The catalogue race is on Music catalogues are changing hands for serious sums of money. The race to acquire the songwriters’ share is on, and it is speeding up. However, while that race is a sprint,…

2020 in review
Lockdown legacy impacts on entertainment

Report by Hanna Kahlert

24 Feb 2021

£3,000.00

Cultural Trends

lockdown

attention economy

Digital connections have filled the void left by real-world activities, globalising culture and experience. Yet this comes at the cost of deepening divides in trust and perspective. Changing economic…

Media consumption
Lockdown’s attention boom

Report by Mark Mulligan

12 Feb 2021

£3,000.00

Media and Marketing

media consumption

entertainment consumption

2020 was a year like no other. With large swathes of the population confined to their homes for portions of the year, audiences had more time on their hands and more money in their pockets. These…

Cultural Trends in 2021
Navigating a New Normal

Report by Hanna Kahlert

10 Dec 2020

£3,000.00

Amazon

amazon prime video

Amuse

Behaviours under coronavirus-driven lockdowns accelerated underlying digital consumption trends. Remote working and ongoing restrictions mean streaming behaviour is up across formats and demographics…

2021 Predictions
The Year of the Immersive Web

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

23 Nov 2020

£5,000.00

amazon channels

Amazon Prime

Apple One

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports in 2021 and beyond.…

The Rising Power of UGC

Report by Mark Mulligan and Keith Jopling

26 Oct 2020

Free Report

Music

Media and Marketing

user generated content

About this report Audible Magic has commissioned MIDiA to produce a White Paper on the rising power of UGC and the untapped opportunity to monetise the growth in UGC consumer behaviours and new platforms.…

Podcasts Q2 2020
Spotify Takes an Early Lead

Report by Mark Mulligan

9 Oct 2020

£3,000.00

Podcasts

podcast strategy

Product Strategy

Podcasts have become the next battle front for audio. Spotify’s ambitious content and product strategy have enabled it to become an early leader, but the podcast market is still in its infancy,…

Post-Pandemic Programming
Surviving and Thriving in the Recession

Cover image for Post-Pandemic Programming

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

9 Sep 2020

£5,000.00

aeg

AMC Cinemas

Alphabet

COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks have created an unprecedented outlook for entertainment…

Music Marketing
The Velocity Game

Report by Mark Mulligan

24 Aug 2020

£3,000.00

Spotify

music marketing

marketing strategy

Music streaming has become so central to the functioning of the record label business model that labels are becoming beholden to streaming service optimisation. A shift towards ever-larger numbers of…

Attention Economy
Media Consumption Q2 2020

Report by Mark Mulligan

31 Jul 2020

£3,000.00

media consumption

entertainment consumption

entertainment

This report presents MIDiA’s Q2 2020 media consumption data, exploring time and money spent by consumers during the quarter. As such, it presents a snapshot of consumer behaviour that reflects both…

Recovery Economics
Post-Lockdown Innovation

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Keith Jopling

20 May 2020

COVID-19 social distancing measures caused unprecedented dislocation to the entertainment economy. With a recession now a question of ‘how bad’ rather than ‘if’, entertainment companies have to…

Reports: Media & Marketing